Brand Safety Case studyads.viscuit.co.kr/introduction/advertiser.pdf · 2019-11-20 · Case Study...
Transcript of Brand Safety Case studyads.viscuit.co.kr/introduction/advertiser.pdf · 2019-11-20 · Case Study...
Brand Safety
Case study
Appendix
Contents
01. 02. 03. 04. 05.
Screen
PC, Mobile web, AppAd-type
Pre-roll, Interstitial
[ Vertical ][ Landscape ]
In-Stream Video
Pre-roll Video AD
Out-Stream Video
Interstitial Video AD
15~120 CPV 50 15 15
VTR(Video Through Rate)
40%~60%
CTR(Click Through Rate)
3%~9%
VIEWS
CLICKS
1,428,571
14,052
1,080,000
60,000
666,667
21,303
1,589,286(+160,714)
VISCUIT
39,902(+25,851)
Reach
+2.7%
1,293,000(+213,000)
78,959(+18,959)
Reach
+3.04%
941,667(+275,000)
46,066(+24,763)
Reach
+3.41%
VISCUIT VISCUIT
Brand Safety
Case study
Appendix
Brand Safety
User
Ads
Placement
Source
Clean Inventory
Source
Placement
Ads
User
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS SOULUTION
RESULT
VTR
70.8%
CTR
7.1%
CPVC
29+
10
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS SOULUTION
RESULT
VTR
64.7%
CTR
5.1%
CPVC
28+
35,000
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS SOULUTION
RESULT
VTR
67.2%
CTR
4.1%
CPVC
23+
310,000
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
70.5%
CTR
2.2%
CPVC
24+
336,000
SOULUTION
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
67.9%
CTR
4.3%
CPVC
28+
405,000
SOULUTION
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
62.6%
CTR
5.6%
CPVC
27+
168,000
SOULUTION
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
77.1%
CTR
5.5%
CPVC
27+
205,000
SOULUTION
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
77.2%
CTR
4.5%
CPVC
27+
376,000
SOULUTION
Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
84.1%
CTR
6.6%
CPVC
26+
190,000
SOULUTION