Brand Revitalization by Strategic Repositioning
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Volume 14 Issue 4 Article 1 1-30-2013 Brand Revitalization by Strategic Repositioning Brand Revitalization by Strategic Repositioning Young Sik Shin Kyoung Cheon Cha Follow this and additional works at: https://amj.kma.re.kr/journal Part of the Marketing Commons Recommended Citation Recommended Citation Shin, Young Sik and Cha, Kyoung Cheon (2013) "Brand Revitalization by Strategic Repositioning," Asia Marketing Journal: Vol. 14 : Iss. 4 , Article 1. Available at: https://doi.org/10.53728/2765-6500.1497 This Article is brought to you for free and open access by Asia Marketing Journal. It has been accepted for inclusion in Asia Marketing Journal by an authorized editor of Asia Marketing Journal.
Transcript of Brand Revitalization by Strategic Repositioning
Volume 14 Issue 4 Article 1
1-30-2013
Brand Revitalization by Strategic Repositioning Brand Revitalization by Strategic Repositioning
Young Sik Shin
Kyoung Cheon Cha
Follow this and additional works at: https://amj.kma.re.kr/journal
Part of the Marketing Commons
Recommended Citation Recommended Citation Shin, Young Sik and Cha, Kyoung Cheon (2013) "Brand Revitalization by Strategic Repositioning," Asia Marketing Journal: Vol. 14 : Iss. 4 , Article 1. Available at: https://doi.org/10.53728/2765-6500.1497
This Article is brought to you for free and open access by Asia Marketing Journal. It has been accepted for inclusion in Asia Marketing Journal by an authorized editor of Asia Marketing Journal.