W I N N I N G K N O W L E D G ET M

The PSB 50How Global Bizfluentials view the rise of Indian Inc.

For The PSB 50, Penn Schoen Berland team approached business elites, or Bizfluential™, audiences

Bizfluentials™ are defined as financially literate, following financial media almost daily or several times a week. They were aged 21-74, in mid- to high-income groups,

working for a company that operates or is traded internationally

74%

17%

10%

Audience

C-suite & senior management

Stock Analyst /Financial Advisor

Financial Media(Editor/Bureau Chief /Station Director)

Fieldwork was conducted online in India, US, UK,France, Germany, China, Indonesia Japan, Malaysia,Singapore and South Korea during the first twoweeks of March 2011

India is still searching for its GE, its HSBC & Microsoft

• India is heading in the right direction• Overall awareness of Indian companies is low• Nevertheless, Indian companies are considered good

investments• Although they are perceived as dependent on low

operating costs• Financial and market performance are key, but so is

management of brand image

The economy is heading in the right direction

India Inc. is on the rise

75%

20%

5%

Right Direction Wrong Track Don’t know

Corporate governance standards are seen as high

67%

33%

High Standards Not High Standards

At least 23% of Bizfluentials in each region say that the IT sector is India’s most promising over the

next 5 years

Construction and Automotive are also performing…..

Indian Companies have strong futures but are challenged to communicate effectively…

Global awareness of Indian brands is very low

Indian Firms are believed to rely upon low operational costs and government support

The PSB50 : Top 10 Companies

TATA Group

Sun Pharmaceutical Industries

Air India

Jet Airways

TVS Company

State Bank of India

Oil and Natural Gas Corporation (ONGC)

Indian Oil Corporation

Axis Bank

Kingfisher Airlines

GLOBAL RANK

1

2

3

4

5

6

7

8

9

10

Achieving price or quality advantage can be fleeting –effective brands help build marketplace longevity

Importance of vision and image makes brand building mandatory

Make brand reputation building your mission

Build on themes of the entrepreneurial spirit more effectively

Define and explain your unique business vision

Action Agenda For Indian MNCs

THANK YOUhttp://www.psbresearch.in/pdf/psb-50.pdf