Brand tracking survey of Thakur PedhaI. Brand Awareness & Usage1. What brands of Sweets are you aware of?Ans. a. b. . c. d. . e. f. . 2. Which brand/s of sweets/Pedha do you consume? ____________________________ How frequently you eat/purchase? ____________________________ What are the situations when you purchase sweets/Pedha? ____________________________ 3. When you purchase Pedha____________________________________ Why you purchase Pedha_____________________________________4. Which is your favorite brand of Sweets/Pedha? ____________________________________5. Have you heard about Babusingh Thakur Pedha? ____________________________________6. Have you tasted Babusingh Thakurs Pedha?____________________________________7. When you hear Babusingh Thakur Pedha what comes to your mind first? __________________________8. Anything else List: ____________________________________I. Brand Performance:(1lowest-5 highest)

iCompared to other brands, how well does Thakur Pedha provide the basic functions of the product/service?12345

iiCompared to other brands, how well does Thakur Pedha satisfy the basic needs of the product?12345

iiiTo what extent Thakur Pedha has special features?12345

ivHow reliable Thakur Pedha is?12345

vHow durable Thakur Pedha is?12345

ViHow efficient Thakur Pedha brand in terms of speed, responsiveness etc.12345

viiHow stylish/design Thakur Pedha is from competitors product?12345

viiiCompare to other brands price of Thakur Pedha is?12345

Brand Imagery:iWhat extent do you admire and respect people who consume Thakur Pedha?12345

iiHow much do you like people who consume Thakur Pedha?12345

iiiTo what extent does thinking of Thakur Pedha bring back pleasant memories?12345

ivTo what extent do you feel you grew up with the brand?12345

vHow well do the following words describe Babusingh Thakur Pedha :

Down-to-earth12345

Honest12345

Daring12345

Up-to-date12345

Reliable12345

Successful12345

Upper class12345

Charming12345

Outdoorsy12345

viWhat places are appropriate are the following situations to Thakur Pedha? (mention 5 places) .

viiCan you buy Thakur Pedha in lot of places?YesNo

viiiIs Thakur Pedha that you can consume in lot of situations?YesNo

II. Brand Judgments:a. QualityIHow favorable is your attitude towards Thakur Pedha?12345

IIHow likely Would you recommend Thakur Pedha to others?12345

IIIOverall value of Thakur Pedha12345

IVIs Thakur Pedha worth a premium price?12345

VWhat extent Thakur Pedha satisfies your needs?12345

VITo what extent Thakur Pedha superior than other brands?12345

VIIWhat do you like best/unique (special) about Thakur Pedha? .

b. Credibility:IHow Innovative are the marketers of Thakur Pedha?12345

iiHow Knowledgeable are the makers of Thakur Pedha?12345

iiiHow much do you Trust the makers of Thakur Pedha?12345

ivHow much do you like Thakur Pedha?12345

vWhat extent does the makers of Thakur Pedha brand understand your needs?12345

viWhat extent does the makers of Thakur Pedha care about your opinions?12345

viiHow much do you admire Thakur Pedha?12345

viiiHow much do you respect Thakur Pedha?12345

c. Consideration: IHow would you recommend Thakur Pedha to others?12345

IIWhich are your favorite products under Thakur Pedha?12345

IIIHow personally relevant is THAKUR PEDHA to you?12345

III. Superiority: IHow unique is THAKUR PEDHA?12345

IITo what extent does THAKUR PEDHA offer advantages that other brands cannot?12345

IiiHow superior is THAKUR PEDHA to others in the category?12345

IvHow unique is THAKUR PEDHA?12345

VHow superior is THAKUR PEDHA to others in the category?12345

IV. Brand Feelings: Does THAKUR PEDHA give you a feeling of? iWarmth 12345

iiFun12345

iiiExcitement12345

ivSense of security/confidence12345

vSocial approval 12345

viSelf-respect12345

V. Brand Resonance (relationship): a. LoyaltyiI consider myself loyal to THAKUR PEDHA12345

iiI buy THAKUR PEDHA whenever I can12345

iiiI buy as much of THAKUR PEDHA as I can12345

ivI feel THAKUR PEDHA is only the brand as of sweets I need12345

vThis is one the brand I would prefer to buy/use12345

viIf THAKUR PEDHA not available, it would make little difference to me if I had to use another brand12345

viiI would go out of my way to use this brand12345

b. AttachmentiI really love THAKUR PEDHA12345

iiI would really miss THAKUR PEDHA if it went away12345

iiiTHAKUR PEDHA is special to me12345

ivTHAKUR PEDHA is more than a product to me12345

c. Community iI really identify with people who use THAKUR PEDHA12345

iiI feel as if I almost belong to a club with other users of THAKUR PEDHA12345

iiiThis is a brand used by people like me12345

ivI feel a deep connection with others who use THAKUR PEDHA12345

d. EngagementiI really like to talk about THAKUR PEDHA to others12345

iiI am always interested in learning more about THAKUR PEDHA12345

iiiI would be interested in merchandise with THAKUR PEDHA branding on it12345

ivI feel proud if others know I use THAKUR PEDHA12345

vI like to visit the Website of THAKUR PEDHA12345

viCompared to others, I follow news about THAKUR PEDHA closely.12345

THANK YOU4