Brand Platform Preliminary Presentation

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Nicholas Cesare | Digital Design Tom Klinkowstein

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Transcript of Brand Platform Preliminary Presentation

Page 1: Brand Platform Preliminary Presentation

Nicholas Cesare | Digital DesignTom Klinkowstein

Page 2: Brand Platform Preliminary Presentation

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Digital Design | Klinkowstein Nicholas Cesare

Selected Quote:“If all of this should happen; if DNA itself goes the way of the dinosaur, what sort of creature will Cyber sapiens be? In some ways we can’t know the answer anymore than Homo erectus could imagine how his successors would someday create movies, invent computers and write symphonies. Our progeny, our “mind children,” will certainly be more intelligent with brains that are both massively parallel, like the current version we have, and unimaginably fast. But what of those primal drives that we carry inside our skulls, and those non-verbal, unconscious ways of communicating? What of laughter and crying and kissing? Will Cyber sapiens know a good joke when he hears one, or smile appreciatively at a fine line of poetry? Will he tousle the machine made hair of his offspring, hold the hand of the one he loves, kiss soulfully, wantonly and uncontrollably? Will there be a difference between the “brains” and behaviors of he and she? Will there even be a he and a she? And what of pheromones and body language and nervous giggles? Maybe they will have served their purpose and gone away. Will Cyber sapiens sleep, and if they do, will they dream? Will they connive and gossip, grow mad with jealousy, plot and murder? Will they carry with them a deep, if machine made, unconscious that is the dark matter of the human mind, or will all of those primeval secrets be revealed in the bright light cast by their newly minted brains?”

Excerpt from “Cyber Sapiens” by Chip Walter (http://www.kurzweilai.net/meme/frame.html?main=memelist.html?m=4%23687)

Page 3: Brand Platform Preliminary Presentation

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Theme:What about humanity makes us human?

What is the essence of the human experience?

Is it replicable, or is it unique?

Digital Design | Klinkowstein Nicholas Cesare

Page 4: Brand Platform Preliminary Presentation

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

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Digital Design | Klinkowstein Nicholas Cesare

Page 12: Brand Platform Preliminary Presentation

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Digital Design | Klinkowstein Nicholas Cesare