Brand name development_case_studies_ ba

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Name Development Process & Case Studies

Branding/Name Development – Case Studies

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http://img3.timelines.com/photos/images/15b88237e3d17f6a14f382aec7215511_six_column.jpg


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Debut


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Fierce


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Brand Architecture

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Brand architecture is when an organization will have sub-brands beneath it that all maintain the brand’s image but help that primary brand to remain present in a competitive environment. Marriott, by having these sub-brands are covering all aspects of the market because every hotel line has its own strengths to match each consumer’s needs.


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Momentum VISA Infinite Card

http://www.amazon.ca/gp/product/images/B005WXN5R0/ref=dp_image_0/188-1465868-6622505?ie=UTF8&n=3230544011&s=financial-product


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Mini Card


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Wildlife International Network, Corp


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http://en.wikipedia.org/wiki/File:Maaza_logo.png


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Branding/Brand Positioning – Case Studies

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Brand Positioning in Germany and Eastern Europe

http://en.wikipedia.org/wiki/File:Pernod_Ricard.svg

Branding/Brand Positioning – Case Studies

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Brand Positioning Strategy for Sprite Tea in China

Branding/Brand Extension Advisor – Case Studies

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http://en.wikipedia.org/wiki/File:Bacardi_Limited_Corporate_logo_gold_20120329.jpg


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www.brandacumenstudios.com

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Brand name development_case_studies_ ba

Business

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