Most Trusted Brands

Why and on what basis ??

• Maaza

• Maggi

• Lux

Presented By:Abhishek Goyal

Brands have the Power to change the WORLD ..

2014 Rank 4th – MaazaParent Company Coca Cola

Category Beverage

Sector Food Products

Tagline/ Slogan Maaza lao Aam ki Pyaas bujhao

USP Mango flavored soft drink

Segment For all people seeking a soft drink for regular occasions, parties

Target Group All age groups Lower, middle and upper class people

Positioning It is the mango lover's first choice

Strength1.Excellent branding and advertising2.Excellent distribution and availability3.Long trust and love from the target group

Opportunity1.Leverage successful brand Coca Cola2.Advertise more3.Buy out competition4.More Brand recognition

Weakness1.People prefer fruit juices over Maaza

Threats1.Threat from other drinks competitors2.Threat from substitutes like fruit juices

2014 Rank 5th – Maggi Noodles

Parent Company Nestle

Category and Sector Food product

Tagline/ Slogan Taste bhi health bhi ;Good Food Good Life; Me n Meri Maggi

USP Can be cooked and prepared in 2 minutes

Segment People looking for a healthy snack when hungry

Target Group Young people and children from upper and middle class

Positioning Tasty and healthy snack which can be prepared in 2 minutes

Strength1.Market leader in noodles category with high brand loyalty2.Excellent advertising and visibility3.Good product distribution and availability4.Lots of flavors and varieties available

Opportunity1.Untapped rural markets2.DINKS, single professionals3.Newer tastes

Weakness1.Media generated news about health issues

Threats1.Price wars with other noodle brands

2014 Rank 6th – Lux Soap

Parent Company HUL (Unilever)

Category Personal Health Care – Soaps

Sector FMCG

Tagline/ Slogan Not Just Soap Its Skin Care; ab khubsuriti se darrkaisa; Lux brings out the star in you

USP Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands.

Target Group Urban & Semi Urban – Upper and middle class

Positioning Affordable Luxury Soap for the upper and middle class people

SWOT : LUX

Strength1. Strong market research (Door to door sampling – once in a year – Rural and Urban area)2. Many variants (Almond oil, Orchid extracts, Milk cream, Fruit extracts, Saffron sandalwood oil and Honey)3. Dynamically continuous innovations – New variants and innovative promotions (22 carat gold coin promotion – “Chance Hai”)4. Strong brand promotion but relatively lower prices –Winning combination5. Lux soap brand is sold in over 100 countries

Opportunity1.Soap industry is growing by 10% in India2.Liquid body wash is currently in growth stage – Luxshould come out with more variants in this segment3.Large market share – Strong hold over the market

WeaknessMainly positioned as beauty soap targeted towards women, lack unisex appeal2.Some variation like the sunscreen, international variant did not do well in the market3.Not much popular in rural areas

Threats1.High internal competition (Pears – Beauty segment)2.New entrants in this segment3.Maturity stage – threat of slipping down to decline stage – if constant reinvention is not carried out

Why & What makes these brands MOST TRUSTED ?

1. Reciprocity

2. Scarcity

3. Authority

4. Consistency

5. Liking

6. Consensus

Thank you !!