Brand Messaging

February, 2015

Women’s Health Leadership TRUST

To create healthier communities by realizing

women’s leadership potential

Vision

To support women leaders in healthcare

Mission

Brand Promise:The Women’s Health Leadership TRUST

will support you in realizing your leadership potential to create healthier

communities.

Women’s Health Leadership TRUST

Personality Adjectives Inspiring

Trustworthy Empowering

Confident Collaborative

Genuine Welcoming Committed

Emotional RewardsEmotionally connected

InformedSupported

Empowered

Rational BenefitsOpportunities to

network with women leaders in the health care industry

Educational opportunities

Leadership development opportunities

Advances the careers of women in health care

The Women’s Health Leadership TRUST supports and advances the

careers of women leaders in healthcare. Together, we are becoming more effective and

influential leaders, driving positive change and shaping the future of healthcare in our communities.

Elevator Speech

Key MessagesOur Organization:

One of the most influential women’s healthcare organizations in Minnesota

Living our mission through innovative programs and partnerships for over 35 years

Over 300 active members representing all sectors of the healthcare industry

Providing first-hand insight into significant issues and experiences affecting women leaders in healthcare

Foundational Pillars:The TRUST advances the healthcare careers of women.

Professional networkingEducationLeadership developmentCareer advancement

Committees:The TRUST relies on the time and talents of committee members to carry out the important work of our organization.

External Relations Committee Finance Committee Forum Planning Committee Internal (Member)

Communications Committee Membership CommitteeNominating Committee Programming Committee Leadership Development

Committee

Key Partners

The TRUST partners with organizations aligned with our vision and mission.

Significant AccomplishmentsSince its founding in 1979, the TRUST continues to fulfill its mission by influencing policy and contributing to healthcare in our communities.