BRAND ME

OBJECTIVES

Generate awareness of the enormous impact of human trafficking in the world.

Give visibility to the Blue Heart symbol and the importance of this organisation in the world.

Increase engagement and the number of fans in social networks.

BACKGROUNDEveryone knows of the existence of human trafficking, but for most of the countries this problem feel very distant.But the reality is that this crime can be so close to all of us that sometimes we can cross whit it in our own streets or way to job without knowing it. There are an estimated 2.4 million people being exploited.

¿SO HOW CAN WE MAKE ALL PEOPLE UNDERSTAND

THE MAGNITUDE OF THIS PROBLEM AND MADE AWARENESS OF THE CLOSENESS THEY MIGHT HAVE WITH HUMAN TRAFFICKING?

CREATIVE IDEA

Many global brands use names of people to identify their products with real names like for example beer Clarita, taking advantage of this we will use this brands in the moments of shopping to show the true stories of real people who been involved in human trafficking.

STRATEGY

knowing that people love to shop and definitely love sale we will use the famous sales times around the world, such as black Friday or the summer sales in big cities to spread our message to as many people as possible. Taking advantage of the full cover this events have and making them more important for spread our message.

EXECUTION

1

Through a letter, we will invite the biggest brands of massive consuming to participate with a simple action in their online sites; they have to put the Blue Heart in the products that have names of real people like for example: Juan Valdez a latin name.

2

When customers enter to buy and click on the products they will found out with different stories of survivors people of human trafficking. Making the message clear: the name of the product is the same name of the human trafficking survivor.

EXECUTION

Juan, is one of the 2.3 million people who were "bought" in 2012.? Join the Blue Heart campaign to

stop this crime.

EXECUTION

3

All these stories can be shared in each of the social networks with the hashtag#BrandMe so the audience can generate contend, comments of people be collected at the site of Blue Heart Campaign to support survivors of human trafficking.With this we want to capture the interest of everyone, including bloggers and important persons in each country, because if everyone has something in common is that they like shopping.

BRAND ME

THE PROBLEM

THE IDEA

Everyone knows of the existence of human trafficking, but for most of the countries this problem feel very distant.

use BRANDS AND PRODUCT NAMES and identify this with real names like for example beer Clarita, and using the moments of shopping to show the true stories of real people who been involved in human trafficking.

THE STRATEGY

knowing that people love to shop and definitely love sale we will use the famous sales times around the world, to spread our message to as many people as possible.

THE EXECUTION

We will invite the biggest brands of massive consuming to participate with a simple action in their online sites in the time of this important events; they have to put the Blue Heart in the products that have names of real people like for example: beer Clarita a Latin name, and when the customers enter to buy and click on the products they will found out with different stories like the story of CLARA a survivors woman of human trafficking. People will have the opportunity to share these stories in social networks and joining to Blue Heart Campaign.