Brand manual - Maratha Pavilion

THE MARATHA PAVILION

Brand Manual

CONTENTS

1 OUR LOGO

LayoutMinimum SizesBackgroundsDo’s and Dont’sSpacing

6 COLOUR

8

9

17

TYPOGRAPHY

SUB BRANDS

Fort PurandarDiwankhanaKoyna Sojourn

COLLATERALS

This is a guide to help you understand the idea and concept behind our chain of hotels better. ELEGANT, CULTURED, NOSTALGIC AND EXCLUSIVE. These five words describe our brand the best. Our idea is to provide an experience of living in the traditional Maharashtrian housing style and

bring out the essence of its architecture. We stay true to out tagline and strive in try to bring tradition and luxury toegther into one experience. Our inspiration has been the forts built by the

ancient rulers and the traditional dwellings - ‘the wadas’. It will have a nostalgic and homely atmosphere, accompanied with a high-class service quality.

THE MARATHA PAVILIONheritage meets luxury

OUR LOGO

THEMARATHA PAVILION

For Print and Web

heritage meets luxury


THEMARATHA PAVILIONheritage meets luxury

Horizontal version

Stacked Versions

All collaterals must contain ‘The Maratha Pavil-ion’ logo. The size of the logo is 1-1/2 inches by 1-3/4 inches. The point size of the title is 20 and of the caption is 10. The ratio of the size of the title to the size of the sub-title has to be 2:1.

Logo (Visual)

Brand name (Text)

Sub-Title (Text)

1

Minimum Sizes

2

Stacked version with straplineMinimum width : 1.85 inches

Horizontal version with straplineMinimum width : 2.25 inches

TheMARATHA PAVILION HERITAGE MEETS LUXURY

Stacked version with straplineMinimum width : 1.85 inches

Stacked version without strapline

Minimum width : 1.5 inches

Horizontal version without strapline


Stacked version without strapline


Black Background

3

• Always keep the brand name and subtitle centrally aligned in relation to the logo.

• Maintain the ratio between the size of the logo to the size of the title and caption.

• Always keep the words ‘Maratha’ and ‘Pavilion’ together. They could be separated from ‘The’, but not from each other.

• The logo should be on the top of the text for the stacked version and on the left of the text for the horizontal version.

• The text must be left aligned for the horizontal version.

DO’S :

DONT’S :

• Do not change the alignment of the logo or rotate it.• Do not interchange or omit an• Never present the logo without the brand name.• Do not place the logo on any other background than black

or white. • Do not change the typeface of the logo. ‘Cinzel’ is the

typeface used for both, the brand name and the subtitle. • Do not fill in the colours when placing the logo against a

black background.



THEMARATHA PAVILION

4

Spacing

x

xx

x

x

xx

x

x

x

x

x

x

x

x

x

x

In order to maintain our logo’s identity and character, adequate spacing is very important. It separates it from other graphic elements like text, photographs or any other visual elements. The spacing for all three layouts of our logo is indicated using the letter ‘X’ from the caption. The outer spacing for all three is three times the height of ‘X’. There needs to be enough spacing around the logo since there the visual and text are quite intricate and heavy. In the 2nd and 3rd layout, ‘The Maratha Pavilion’ are written in the same text box, where ‘Maratha Pavilion is written on the next line’. Minimum spacing should be maintained whenever the logo is proportionally enlarged or reduced in size.

1.

2.

3.


x

THEMARATHA PAVILION

heritage meets luxury

THEMARATHA PAVILIONheritage meets luxury

5

COLOUR

The colour palette used for our logo is :

C : 47M : 36Y : 55K : 22

# 838169

R : 131G : 129B : 105

C : 80M : 36Y : 61K : 28

# 30685B

R : 48G : 104B : 91

C : 99M : 87Y : 37K : 36

# 202B50

R : 32G : 43B : 80

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

The logo is a combination of all four colours. The brand name and the caption are in the shade of Blue (Hex : # 202B50).

There is some detailing in terms of colour in the two horizontal petals of the logo. The yellow petals have a stroke of a darker shade than the fill.

C : 26M : 35Y : 87K : 14

R : 181G : 147B : 51

Stroke:

# B59333

Fill:C : 17M : 28Y : 86K : 5

R : 212G : 174B : 54

# D4AF36


6

The colour palette used for this version of our logo is :

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

C : 35M : 45Y : 88K : 31

R : 140G : 110B : 43

# 8C6E2B

Against the black background there are only two colour used for the logo and text. The logo has a darker shade of yellow than the text. There is a combination of two colours in the logo which should be maintained at all times.

Brand name:

Logo:

C : 26M : 35Y : 87K : 14

R : 181G : 147B : 51

# B59333

7

TYPOGRAPHY

CinzelAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

All Titles/Headings Body Text

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Century

The brand name and caption will be written in Cinzel. The ratio of the size of the heading in relation to the caption is 2:1. They can be written in the following colours:

For Print and Web

C : 0M : 0Y : 0K : 100

R : 0G : 0B : 0

# 000000

Secondary choices:

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

Primary choice:

C : 99M : 87Y : 37K : 36

# 202B50

R : 32G : 43B : 80

The body text will be written in Century. The point size can range between 9-11 depending on the requirement. It should only be written in black:

C : 0M : 0Y : 0K : 100

R : 0G : 0B : 0

# 000000

8

SUB-BRANDS


9

Fort converted to a luxurious hotel

Forest StayDeluxe hotel stay in the city side

10

Fort Purandar is a luxurious 5 - Star hotel. The original fort has been converted and renovated to a hotel, while keeping its architectural identity intact. Staying true to its parent identity, this hotel will be a balance between the traditional and contemporary style and will offer exquisite service. Due to its beautiful weather and scenic view, this place attracts most for weekend getaways or short trips.

FORT PURANDAR

Typography

PrataAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

11

Original logo:

C : 99M : 87Y : 37K : 36

# 202B50

R : 32G : 43B : 80

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

Black Background: White Background:

C : 99M : 87Y : 37K : 36

# 202B50

R : 32G : 43B : 80

Background Logo/Text Logo/Text Logo/Text

12

DIWANKHANA

Diwankhana is a deluxe hotel which is inspired from the traditional dwelling style of Maharashtra. It is a 3 Star hotel and located in the heart of the city. This hotel will provide a warm and homely atmosphere. The central attraction of this place is its proximity to the tourist locations of the city.

Typography

Dubiel Plain

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

13

DiwankhanaThe Maratha Pavilion

C : 62M : 53Y : 59K : 57

# 44433C

R : 69G : 67B : 60

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

Background Logo/Text

Original logo: Black Background:


C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

Logo/Text

White Background:


C : 62M : 53Y : 59K : 57

# 44433C

R : 69G : 67B : 60

Logo/Text

14

KOYNA SOJOURN

Koyna Sojourn is a typical forest stay near Koyna Wildlife Sanctuary. The atmosphere will be that of a rural Maharashtrian village. Although it is located near a forest, accommodation will be in fully serviced luxurious tent. The central attraction of this place are the safari rides, nature walks, exploration of the village life around, a visit to the dam or waterfalls in the vicinity.

Typography

CaudexAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

15

Original logo:

C : 80M : 36Y : 61K : 28

# 30685B

R : 48G : 104B : 91

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

Background Logo/Text

C : 17M : 28Y : 86K : 5

# D4AF36

R : 212G : 174B : 54

Logo/Text

Black Background: White Background:

C : 80M : 36Y : 61K : 28

# 30685B

R : 48G : 104B : 91

Logo/Text

16

COLLATERALS

17

Brand manual - Maratha Pavilion

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