Brand Manual Guide MAGNI · The letterhead is used for all offi cial communications issued by...
Transcript of Brand Manual Guide MAGNI · The letterhead is used for all offi cial communications issued by...
BRAND GUIDELINES
MAGNI • Brand Guidelines2
INTRODUCTION
These guidelines describe the visual and verbal elements that represent MAGNI‘s corporate identity. This includes our name, logo and other elements such as colour, type and graphics.
Sending a consistent and controlled message that conveys who we are is essential for presenting a strong, unifi ed image of our company.
These guidelines refl ect MAGNI‘s commitment to quality, consistency and style.The MAGNI brand, including the logo, name, colours and identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorised or incorrect use of the MAGNI name and marks.
THE DESIGN GUIDELINES
MAGNI • Brand Guidelines4
THE LOGO DESIGN 6THE CORPORATE TYPOGRAPHY 12THE CORPORATE COLOURS 16THE CORPORATE STATIONERY 20THE CUSTOMISED GRID SYSTEMS 24THE CORPORATE ICONS 34THE LOGO “MYMAGNI” 36THE LOGO “MAGNINGAM” 42THE LOGO “MAGNI FINANCE” 48
CONTENT
THE LOGO DESIGN 6THE CORPORATE TYPOGRAPHY 12THE CORPORATE COLOURS 16THE CORPORATE STATIONERY 20THE CUSTOMISED GRID SYSTEMS 24THE CORPORATE ICONS 34THE LOGO “MYMAGNI” 36THE LOGO “MAGNINGAM” 42THE LOGO “MAGNI FINANCE” 48
THE LOGO DESIGN
MAGNI • Brand Guidelines 7
THE LOGOAND TYPOGRAPHY
The MAGNI Master Brand or Corporate Logo comprises two elements: the logo symbol and logotype. The logo symbol is a powerful image evoking the shape of our machine cabin with the strength of our red background.
The logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
The typeface is Futura Std and has been chosen to complement and offset the logo symbol.The corporate logo is presented through the use of colour as well as shape and form. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.The colours have been selected according to international standards as shown below and are easily implemented.
FONT: Futura STD boldA
B
DARK VERSIONLIGHT VERSION
In negative the font of the payoff “TELESCOPIC HANDLERS“ turns white.In negative the font of the payoff “TELESCOPIC HANDLERS“ turns white but is also acceptable in red.
C
A
B C
FONT: Futura STD light
MAGNI • Brand Guidelines8
THE LOGOCONSTRUCTION
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
SAFE ZONE / LOGO CLEAR SPACE
MINIMUM LOGO SIZE
Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
X
X
X
X
X
X
3,5 X
Full LogoMinimum Size: 30mm x 9.5 mm
MAGNI • Brand Guidelines 9
It is extremely important for brand success that the logotype and signatures be correctly displayed. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this page illustrate unacceptable samples.
INCORRECT LOGO APPLICATIONS
AGNITELESCOPIC HANDLERS
Definition
1. Do not distort any portion of the logotype/signature.2. Do not crop any portion of the logotype/signature.3. Do not tilt the logotype/signature.4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as the primary element in a vertical position by necessity.)
5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.
MAGNI • Brand Guidelines10
The Logo dark version will be used when the background colour is dark.The Logo light version will be used when the background colour is light.
POSITIVE & NEGATIVE VERSION
NEGATIVEPOSITIVE
MAGNI • Brand Guidelines 11
CORRECT PRINTED BACKGROUND COLOURS
A) C0 M0 Y0 K0
C) C80 M60 Y55 K60
B) C10 M100 Y100 K5
D) C0 M0 Y0 K100
THE CORPORATE TYPOGRAPHY
MAGNI • Brand Guidelines 13
THE LOGOFONT
PRIMARY FONT: Futura Std BoldFUTURA Std Bold is a linear type of character that derives from the characteristics of Bauhaus design, such as compositional balance and constructivism. It stems from the redesign by Paul Renner of a character originally designed by one of his students of the Graphische Berufsschule in Frankfurt.It was presented by Renner himself at the V Triennale di Milano, in 1933, encountering great success in a very short time.
SECONDARY FONT: Futura Std LightFUTURA Light is a linear type of character that derives from the characteristics of Bauhaus design, such as compositional balance and constructivism. It stems from the redesign by Paul Renner of a character originally designed by one of his students of the Graphische Berufsschule in Frankfurt.It was presented by Renner himself at the V Triennale di Milano, in 1933, encountering great success in a very short time.
ABCDEFGHILMNOPQRSTUVZ ABCDEFGHILMNOPQRSTUVZ
0123456789 0123456789
!:#&;?©®%*<>=@ª�™√∞" !:#&;?©®%*<>=@ª™√∞"
Bold Light
Figures Figures
Special Characters Special Characters
FUTURA STD BOLD FUTURA STD LIGHT
MAGNI • Brand Guidelines14
THE CORPORATE FONT AND TYPOGRAPHY
THE FONT: OPEN SANS
OPEN SANS is a sans-serif font designed by Steve Matteson and commissioned by Google. According to Google, it was developed with“an upright stress, open forms and a neutral yet friendly“ appearance and is optimised for legibility across print, Web and mobile interfaces.
ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz
ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz
ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz
ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz
ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz
ABCDEFGHILMNOPQRSTUVZabcdefghilmnopqrstuvz
Extrabold
Italic
Bold
Regular
Semibold
Light
!:#&;?©®%*<>=@ª™√∞"0123456789
Special Characters and figures
OPEN SANS
MAGNI • Brand Guidelines 15
Open sans Extrabold - Colours: Black - Uppercase
Open sans Regular - Colours: Black
Open sans Regular - Colours: Red Magni - Uppercase
HEADLINES
COPY TEXT
SUBTITLE
OPEN SANS
Open Sans
OPEN SANS
COLOUR CODESCOLOUR CODES
CMYK : C10 M100 Y100 K5 RGB : R175 G23 B26 Web : #ae171aPANTONE: 1797
CMYK : C0 M0 Y0 K100 RGB : R32 G32 B30 Web : #20201ePANTONE: Process Black C
THE CORPORATE COLOURS
MAGNI • Brand Guidelines 17
THE LOGO COLOURS
PRIMARY COLOUR SYSTEMExplanation: MAGNI has two offi cial colours: red and grey. These colours have become a recognisable identifi er for the company.
Usage: Use them as the dominant colour palette for all internal and external visual presentations of the company.
COLOUR CODES COLOUR CODES COLOUR CODES
CMYK : C0 M0 Y0 K0 RGB : R255 G255 B255Web : #ff ff ff
100% 100%
80% 80%
60% 60%
40% 40%
20% 20%
BA
C
A B C
A
CMYK : C10 M100 Y100 K5 RGB : R175 G23 B26Web : #ae171aPANTONE : 1797
CMYK : C80 M60 Y55 K60 RGB : R48 G55 B59Web : #2F383CPANTONE : 433
MAGNI • Brand Guidelines18
THE “M” SYMBOL
“M” COLOURS
The M symbol can also be used alone and represents the shape of the cabin of our machines. The stylised shape immediately evokes the MAGNI brand and is easily linked to the product range. The colour is the iconic MAGNI red.
COLOUR CODES
COLOUR CODES
CMYK : C10 M100 Y100 K5 RGB : R175 G23 B26 Web : #ae171aPANTONE : 1797
CMYK : C0 M0 Y0 K0 RGB : R255 G255 B255 Web : #ffffff
MAGNI • Brand Guidelines 19
INCORRECT BACKGROUND COLOUR APPLICATIONS
THE CORPORATE STATIONERY
Dimensions297 x 210mmDIN A4
Dimensions297 x 210mmDIN A4
Weight120g/m Uncoated white
Weight120g/m Uncoated white
PrintOff setCMYK
PrintOff setCMYK
Parameter Parameter
Explanation: The letterhead is used for all offi cial communications issued by MAGNI.
NOTEPADSTHE COMPANY LETTERHEAD
Explanation: The notepad layout refl ects the family feeling of all MAGNI literature, with the typical, right side rounded edge. Available in red or anthracite grey.
Magni Telescopic Handlers SrlVia Magellano, 22 - 41013 Castelfranco Emilia (MO) - ITALYTel. +39 059 8031000 • Fax +39 059 8638012 • P. IVA/C.F. IT03353620366 • SDI: XMXAUP4 • Capitale Sociale 1.262.500 Euro i.v.www.magnith.com
Dimensions297 x 210mmDIN A4
Weight120g/m Uncoated white
PrintOff setCMYK
Parameter
Explanation: This shows the approved layouts with the primary elements of the MAGNI stationery system for the front- and rear of the letterheads. Available in red or anthracite grey.
FOLDER
www.magnith.com
BUSINESS CARDS
Explanation: This shows the approved layouts with the primary elements of the MAGNI stationery system for business cards.
Parameter
Parameter
Dimensions85 x 55 mm
Weight400g/m Uncoated white
PrintCMYK
Magni Telescopic Handlers srlVia Magellano, 22 41013 Castelfranco Emilia, MO (Italia)C.F. e P.IVA 03353620366SDI: XMXAUP4www.magnith.com
SALES DEPT.Office: +39 059 8031000 [email protected]
PURCHASING DEPT.Office: +39 059 [email protected]
Explanation: This shows the approved layout with the primary elements of the MAGNI stationery system for envelopes.
COMPANY ENVELOPE
Dimensions297 x 210mmDIN A4
Weight120g/m Uncoated white
Magni Telescopic Handlers SrlVia Magellano, 22 - 41013 Castelfranco Emilia (MO) - ITALYTel. +39 059 8031000 • Fax +39 059 8638012P. IVA/C.F. IT03353620366 • SDI: XMXAUP4 www.magnith.com
THE CUSTOMISEDGRID SYSTEMS
RTH
CATALOGUE GRID SYSTEMS
FONT: Open Sans70pt - Colour: black Extrabold
MARGIN: 10mm
MAGNI • Brand Guidelines26
STANDARD LITERATURE FORMATS
These are the adopted formats for corporate literature:
Tri-folder: 140x140mmBrochure Application: 200x200mmBrochure: A4 (210x297mm)
RTHAPPLICATIONAPPLICATIONAPPLICATIONAPPLICATIONAPPLICATIONAPPLICATION
RTHSERIES
Rotating Telescopic Handler
I ALWAYS FEEL SAFE ON A MAGNI
6.46SHRTH
www.magnith.com
MAGNI • Brand Guidelines 27
CORPORATE COLOURED IMAGES
The Company choice is to use selective desaturation, with images where red stands out to the maximum. The same stylistic choice has been adopted for the official Instagram page. For official literature, other images are not allowed except with this filter.
MAGNI • Brand Guidelines28
STANDARD POSTER FORMAT
This is the corporate layout for the wall-poster. Printed on photo paper with a glossy finish.Various subjects featuring the RTH and HTH ranges are available.
Dimensions: 70x100 cm
RTHRTH
MAGNI • Brand Guidelines 29
FLAGFORMAT
This is the layout adopted for the indoor /outdoor ground flags printed on nautical canvas to guarantee greater resistance also in terms of colour.
Dimensions: 60x200 cm Dimensions: 150x300 cm Dimensions: 120x365 cm
www.magnith.com www.magnith.com
VAN MAGNI
Bring the MAGNI brand around the world, but always respecting the rules of our logo!Dedicated to Magni dealers who, thanks to the Magni Van, can better assist our customers. There is no distance that Magni cannot reach when it comes to customer satisfaction, so it is necessary to be well prepared! The logo must be the corporate one. It maintains the chromatic and graphic characteristics that distinguish the corporate logo, and for this reason, it fully follows the rules of its correct use.
MAGNI • Brand Guidelines30
MAGNI • Brand Guidelines 31
DIMENSIONI PRESPAZIATI PER VAN
PRESPAZIATI RETROPRESPAZIATI LATERALI
MAGNI • Brand Guidelines32
DESKTOP WEBSITE GRID SYSTEM
The MAGNI website homepage refl ects the chromatic and stylistic choices adopted for the off -line collection with desaturated images and corporate fonts for all texts. The website is responsive to all major devices.
Example: PC
MAGNI • Brand Guidelines 33
MOBILE WEBSITE GRID SYSTEM
Example: Tablet Example: Mobile
THE CORPORATE ICONS
MAGNI • Brand Guidelines 35
ICONSTYLE
MAIN SECTOR ICONS
STD EQUIPMENT ICONS
USAGE ICONSFAMILY ICONS
An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content more easily.
MAGNI • Brand Guidelines36
THE LOGO“MYMAGNI“
MAGNI • Brand Guidelines 37
THE LOGO“MYMAGNI”
This logo refers to the GPS system for fleet management that we are installing on each machine. The addition of the MY symbolises the possibility for each customer to check and follow their full fleet of machines step by step in real time. The connection icon, meanwhile, intuitively symbolises the ability to detect all useful machine data, like a classic tracking system.
FONT: Futura STD boldA
B
C
D
DARK VERSIONLIGHT VERSION
In negative the font of the payoff “REAL TIME DATA“ turns white.In negative the font of the payoff “REAL TIME DATA“ turns white but is also acceptable in red.
A
A
B C D
A
FONT: Open Sans regular
FONT: Open Sans bold
FONT: Open Sans extrabold
MAGNI • Brand Guidelines38
THE LOGOCONSTRUCTION
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
These are the icons that represent the MyMagni GPS system. The red version is used on our literature and web-site while the black one is the image that represents the App that can be downloaded directly from both Apple and Google Store.
SAFE ZONE / LOGO CLEAR SPACE
LOGO ICON AND LOGO APP MINIMUM LOGO SIZE
Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
X
X
X
X
X
X
3,5 X
3,5 X
1/2 x
Full LogoMinimum Size: 35mm x 12mm
MOBILE
MAGNI • Brand Guidelines 39
It is extremely important for brand success that the logotype and signatures be correctly displayed. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this page illustrate unacceptable samples.
INCORRECT LOGO APPLICATIONS
AGNIREAL TIME DATA
MY
Definition
1. Do not distort any portion of the logotype/signature.2. Do not crop any portion of the logotype/signature.3. Do not tilt the logotype/signature.4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as the primary element in a vertical position by necessity.)
5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the typestyle (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.
MAGNI • Brand Guidelines40
CORRECT PRINTED BACKGROUND COLOURS
A) C0 M0 Y0 K0
C) C80 M60 Y55 K60
B) C10 M100 Y100 K5
D) C0 M0 Y0 K100
MAGNI • Brand Guidelines 41
The Logo dark version will be used when the background colour is dark.The Logo light version will be used when the background colour is light.
NEGATIVEPOSITIVE
THE LOGO, VERTICAL VERSION
MAGNI • Brand Guidelines42
THE LOGO“MAGNINGAM“
MAGNI • Brand Guidelines 43
THE LOGO“MAGNINGAM”
This is the name and then the logo of the MAGNI mascot. It is a palindrome meaning that it reads the same backward or forward. This logo also maintains the chromatic and graphic characteristics that distinguish the corporate logo, and for this reason, it fully follows the rules of its correct use.
FONT: Futura STD boldA
DARK VERSIONLIGHT VERSION
A
MAGNI • Brand Guidelines44
THE LOGOCONSTRUCTION
SAFE ZONE / LOGO CLEAR SPACE
MINIMUM LOGO SIZE
Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
X
X
X
X
X
X
4 X
Full LogoMinimum Size:40mm x 6,7mm
MAGNI • Brand Guidelines 45
It is extremely important for brand success that the logotype and signatures be correctly displayed. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this page illustrate unacceptable samples.
INCORRECT LOGO APPLICATIONS
Definition
1. Do not distort any portion of the logotype/signature.2. Do not crop any portion of the logotype/signature.3. Do not tilt the logotype/signature.4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as the primary element in a vertical position by necessity.)
5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.
AGNINGAM AGNINGAMM
MAGNI • Brand Guidelines46
CORRECT PRINTED BACKGROUND COLOURS
A) C0 M0 Y0 K0
C) C80 M60 Y55 K60
B) C10 M100 Y100 K5
D) C0 M0 Y0 K100
MAGNI • Brand Guidelines 47
The Logo dark version will be used when the background colour is dark.The Logo light version will be used when the background colour is light.
POSITIVE & NEGATIVE VERSION
NEGATIVEPOSITIVE
MAGNI • Brand Guidelines48
THE LOGO“MAGNI FINANCE“
MAGNI • Brand Guidelines 49
THE LOGO“MAGNI FINANCE”
This logo refers to an opportunity that MAGNI gives to its clients to find the easiest and most flexible financial solution to support investments and growth. Magni Finance, is the financial division within the Group that help you accelerate and improve your business reality. It maintains the chromatic and graphic characteristics that distinguish the corporate logo, and for this reason, it fully follows the rules of its correct use.
FONT: Futura STD bold
FONT: Futura STD light
A
B
DARK VERSIONLIGHT VERSION
B
A
B
MAGNI • Brand Guidelines50
THE LOGOCONSTRUCTION
SAFE ZONE / LOGO CLEAR SPACE
MINIMUM LOGO SIZE
Definition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
X
X
X
X
X
X
4 X
Full LogoMinimum Size:45mm x 6,6mm
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
MAGNI • Brand Guidelines 51
It is extremely important for brand success that the logotype and signatures be correctly displayed. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this page illustrate unacceptable samples.
INCORRECT LOGO APPLICATIONS
Definition
1. Do not distort any portion of the logotype/signature.2. Do not crop any portion of the logotype/signature.3. Do not tilt the logotype/signature.4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as the primary element in a vertical position by necessity.)
5. Do not rearrange components in the signature.6. Do not alter the alignment of any component of the signature.7. Do not alter the relative size of the logotype and the unit signature.8. Do not alter the typeface of the logotype.9. Do not alter the typeface of the signature.10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.11. Do not add a drop shadow to any part of the signature.12. Do not alter the relative size of the logotype and logomark.
AGNIFINANCETELESCOPIC HANDLERS
AGNIFINANCETELESCOPIC HANDLERS
M
MAGNI • Brand Guidelines52
CORRECT PRINTED BACKGROUND COLOURS
A) C0 M0 Y0 K0
C) C80 M60 Y55 K60
B) C10 M100 Y100 K5
D) C0 M0 Y0 K100
MAGNI • Brand Guidelines 53
The Logo dark version will be used when the background colour is dark.The Logo light version will be used when the background colour is light.
POSITIVE & NEGATIVE VERSION
NEGATIVEPOSITIVE
www.magnith.com
MAGNI TELESCOPIC HANDLERS S.R.L.HEADQUARTERSVia Magellano, 22 - 41013 Castelfranco Emilia, Modena, ItaliaTel. +39 059 8031000
MAGNI TELESCOPIC HANDLERS UK LtdUnit10, Holton One, Holton Heath Industrial Estate, Holton Rd.Poole, Dorset, BH16 6LGTel. +44 01202 070279
MAGNI TH FRANCE2, Rue Amédée Bollée 44360 Vigneux de BretagneNantes, FranceTel. 02 40 47 54 95
MAGNI DEUTSCHLAND GmbHMergenthaler Straße 2748268 GrevenTel. +49 (0) 2571-5404261
MAGNI AMERICAS, INC9154 Woodend RdEdwardsville, KS 66111Tel. 913 602 4217
MAGNI SA (PTY) LTD15 Dakota Crescent, Dakota Business Park, Unit 2Airport Park, Germiston 1401Tel.+27 (0)11 864 0031
MAGNI AMERICA, LLC.616 West 1st AvenueRoselle, NJ 07203Tel. 844-2RO-TATE
MAGNI ASIA PACIFIC Ptd. Ltd.No.72, Pasir Ris HeightsSingapore 519279.Tel. +65 96747246