In association with:

bringing life to brandswww.vervebrands.co.uk

tasty brands

In recent weeks the drum surveyed the industry to find out who our readers believe to be the tastiest clients in the UK.

The Drum recently surveyed its readers to identify the most respected marketers at the top spending brands outside London. The resulting guide to the top 50 clients showcases some of the most influential

individuals holding sway in the marketing industry, controlling some of the biggest marketing budgets in the UK and producing some of the most iconic advertising of recent times.

The title “client” is used here as a rather loose term to encapsulate the various marketing directors, heads of brands and marketing officers who are ultimately responsible for advertising, marketing and communications decisions at the featured brands.

The size of the marketing budgets at the disposal of these clients was always going to be considered by survey participants as essential for inclusion in the list, but it was far from the only criteria specified as essential to inclusion. Our top 50 might well have spent a combined £1.5billion on marketing last year, but individual budgets of those on our list range from a massive £128million by Unilever to a leaner, but none too shabby £6m by Twinings.

Instead it was quality of advertising that was identified by our readers as the main indicator of a good brand – 67% of online voters identified this as important versus 42% for spend. 63% said brand status was an essential ingredient and 42% identified prestige of product as an important factor. Integrity, brand ethics and open-mindedness were also highlighted by respondents as playing a part in the overall appeal of a brand.

The automotive industry fared best among readers, with Volkswagen’s head of marketing Rod McLeod claiming the top spot and marketers from BMW, Honda, Mercedes-Benz, Volvo, Land Rover and Ford all making it into the top 50.

Retail stores similarly were well placed in the survey and Asda, Boots, B&Q, The Co-operative Group, Next and Waitrose all claimed a share of readers’ respect.

But brands from a whole gamut of industries made it into the final 50, with automotive (18 percent) and retail (12 percent), followed by business (10 percent), food (8 percent), telecommunications (8 percent), leisure products (8 percent), travel brands (8 percent), cosmetics (6 percent), finance (6 percent), household supplies (4 percent), computing (4 percent), home improvement (2 percent), internet (2 percent), drink (2 percent) and entertainment (2 percent) all represented.

While the brands are based outwith central London, the South East remains the most common region (58 percent). This is followed by East Midlands (10 percent), East England (8 percent), Scotland (6 percent), SW England (4 percent) and NW England (4 Percent).

Profiled here are the 50 most revered clients in the UK, their marketing spend for 2009, their location and some of the agencies who they have recently worked with. IM

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Top 50 ClienTs27 THe DRUM OCT.01.10 www.thedrum.co.uk

2. Paul Dickinson Director of Global sales & MarketinG VirGin atlantic airways ltDDickinson is globally responsibility for sales, marketing, e-commerce, contact centres and customer relations at Virgin Atlantic Airways. Joining Virgin Atlantic in 2001, Dickinson has previously held senior marketing roles at RAC, Granada PLC, Air Miles and Visa International.location: Crawley total marketing spend 2009: £8,364,760 agencies worked with: GyroHSR, Manning Gottlieb OMD, RKCR/Y&R, Saint, Start Creative Ltd

3. richarD huDson MarketinG Director bMw (uk) ltDHaving joined BMW 10 years ago with the brief to shape the company’s ecommerce and online strategy, Hudson took on responsibility for all of BMW’s marketing communications in

2004 overseeing new model launches, brand campaigns and sponsorship. Hudson then joined the board of BMW UK in 2008 when he became marketing director.location: Bracknell total marketing spend 2009: £24,058,649agencies worked with: Artavia Advertising, Dare Digital, Golley Slater Digital, Just Media, LIDA, McCann-Erickson Advertising UK, Partners Andrews Aldridge, WCRS, Zed Media

4. Martin steaD Director of branDs eDf enerGy custoMers PlcMartin Stead joined EDF Energy in 2008 as Brand Director. He is responsible for developing EDF Energy’s brand positioning, brand-led concepts and propositions, and bringing this to life through integrated marketing communications. In this role Stead works closely with the Sustainability Strategy department, and with the B2C and B2B business units. location: Hovetotal marketing spend 2009: £14,161,436agencies worked with: AIS Group, Art Bypass, Euro RSCG London, Media Planning, Positive Thinking, Reactor Media

5. anDrew hoGan Director of aDVertisinG british Gas ltDAfter running many high-profile accounts (Sky, Reckitt Benckiser, Citroen) at high-profile agencies (Euro RSCG, TBWA London) Hogan went client-side joining British Gas as head of advertising and media. Having lead the development of the highly successful ‘Looking after Your World’ campaign, Andrew was promoted to Communications Director before recently being made Brand Director in 2010location: Windsor total marketing spend 2009: £38,248,143agencies worked with: Avvio Design Associates,

BEcause, Carat, CHI & Partners, OgilvyOne Worldwide, Starcom MediaVest Group

6. Matt cooMbe branD & consuMer heaD sony uk ltD consuMer ProDucts DiVisionResponsible for brand management and activation, advertising, events, CRM, digital, social media, PR & sponsorships for Sony UK, Coombe describes his job at Sony: “If you’re into your gadgets and tech then it’s like being a kid in a toy shop!” Coombe has previously worked agency-side on brands such as Ravel, Hitachi and Sheraton, and client-side for Vodafone and Honda, where he turned around the ‘power of dreams’ campaign which won campaign of the decade.location: Weybridgetotal marketing spend 2009: £10,052,896agencies worked with: Crayon, Dare Digital, Exposure Promotions, GyroHSR, Naked Communications, OMD UK, pd 3, TBWA\London

7. Mary McGoVern associate Director – MeDia Procter & GaMble ukOne of two entries for P&G in the Top 50 (P&G Health & Beauty Care marketing director Roisin Donnelly also made the list such is the respect held for the UK’s largest commercial advertiser). McGovern took over the associate director of media role at Procter & Gamble in the UK and Ireland when Bernard Balderston stood down in August 2009.location: Weybridgetotal marketing spend 2009: £56,998,622agencies worked with: Grey Advertising, Leo Burnett Ltd, Saatchi & Saatchi, Starcom MediaVest, Twentysix, WARL Group, Wunderman, ZenithOptimedia

8. neil Dickenson MarketinG Director Johnson & Johnson ltDMarketing director at Johnson & Johnson UK since 2005, Dickenson is responsible for the marketing of all Johnson & Johnson consumer products in the UK having previously held the position of European customer development director for the toiletries and baby products brand.location: Maidenheadtotal marketing spend 2009: £30,790,215agencies worked with: Abbott Mead Vickers BBDO, JWT, Lowe & Partners Worldwide, MediaVest (Manchester), Naked Communications, The Good Agency Group, Wax Communications

9. Dawn Paine uk MarketinG Director nintenDo ukFormer Nintendo UK head of marketing, Paine was promoted to be the company’s director of marketing at the end of 2005, taking on more responsibility for all marketing and brand initiatives. She is also responsible for Nintendo UK’s advertising, sponsorship, and public relations.location: Windsor total marketing spend 2009: £28,370,223

1. roD McleoD heaD of VolkswaGen MarketinG VolkswaGen GrouP (uk) ltDDespite a relatively quiet time recently for the automotive industry no fewer than six car manufacturers were voted into the Top 50. McLeod has been at the helm of Volkswagen’s marketing since 2004 and recently launched the brand’s biggest ever retail launch for Polo – a £1million, month-long push which aimed to entice more 30-55 year old women into showrooms.location: Milton Keynes total marketing spend 2009: £67,010,623 agencies worked with: Bartle Bogle Hegarty Ltd, DDB, Fallon, Golley Slater & Partners, iris Worldwide, MediaCom, Proximity, RLA Group, Tribal DDB

28toP 50 clients www.thedrum.co.uk OCT.01.10 the DruM

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Agencies worked with: 77 PR Ltd, BD Network Ltd, Dentsu London, Karmarama LLP, MEC, MEC Interaction

10. Anjum Ahmed mArketing & Product director mAgnet LtdMarketing & product director Ahmed oversaw the signing of Kim Wilde, who fronted a PR campaign for the kitchen retailer in 2008, as brand ambassador. The move was part of the brand’s plans to introduce a focus on the environment into its ads.Location: Darlington total marketing spend 2009: £6,770,623Agencies worked with: CheethamBell JWT, International Poster Management, MediaVest (Manchester)

12. Peter hArrison heAd of mArketing keLLogg comPAny of greAt BritAin LtdTook over from Kevin Brennan in August this year and oversees Kellogg’s £80m ad spend. Harrison, a keen digital marketer, aims to grow the amount of Kellogg’s activities that are connected to social media initiatives.Location: Manchester total marketing spend 2009: £80,226,997Agencies worked with: Carat, CheethamBell JWT, iris Worldwide, Leo Burnett, Radioville, Rodgers & Rodgers

14. iAn dutfieLd mArketing director mercedes-Benz cArs mercedes-Benz LtdMercedes promoted long-serving marketer Ian Dutfield to marketing director in 2006 following 21 years with the company. Dutfield joined Mercedes in 1985 as a technical adviser and has since served as service support director in the customer services group and spent four years as product development manager in the Mercedes passenger car marketing department.Location: Milton Keynes total marketing spend 2009: £8,709,742 Agencies worked with: Abbott Mead Vickers BBDO, Clear Marketing Communications, JJ Marketing, Maxus, McCann-Erickson Advertising UK, Rapier Ltd

15. AshLey stockweLL executive director – BrAnd & mArketing virgin mediA incLong-serving Stockwell has spent 19 years at Virgin, having started at the company in 1991 as design manager. Stockwell worked his way up the ranks to group brand and marketing director for the Virgin Group and was managing director of brand for Virgin Media when it launched in February 2007.Location: Hooktotal marketing spend 2009: £49,812,587Agencies worked with: DDB UK, Elvis Communications, Exposure Promotions, Manning Gottlieb OMD, RKCR/Y&R, Rapier, Rapp, Start Creative, Tribal DDB

16. john nichoLs heAd of mArketing nokiA uk LtdNokia promoted its head of trade and customer marketing to the role of head of marketing and Go To Market for Nokia UK and Ireland in April this year. Nichols is a former Woolworths head of commercial marketing, and before that worked for Sainsbury’s and Oddbins. He now oversees all aspects of marketing, customer marketing and Go To Market.Location: Farnboroughtotal marketing spend 2009: £16,810,428Agencies worked with: Carat, Euro RSCG KLP, Fallon, Inferno, JWT, Naked Communications, The Bank, Wieden & Kennedy, Wunderman

17. roisin donneLLy uk mArketing director Procter & gAmBLe (heALth & BeAuty cAre) LtdOne of the most high-profile women in the industry, Donnelly has overseen some key marketing success stories at P&G, including Ariel’s ‘Turn to 30’ drive, which has been influential in persuading consumers to wash their clothes at lower temperatures. Location: Weybridgetotal marketing spend 2009: £92,010,042Agencies worked with: Abbott Mead Vickers BBDO, Grey Advertising, Leo Burnett, MediaCom Holdings, Momentum, Publicis, Saatchi & Saatchi, Starcom MediaVest Group, Team Saatchi, Twentysix, WARL Group, Wunderman, ZenithOptimedia

11. mArtin moLL heAd of mArketing – uk hondA (uk) LtdHead of UK marketing at Honda since April this year, Moll has overall responsibility for marketing communications across all Honda products in the UK, including cars, motorcycles and the brand’s power division (ATV, Marine, Energy, Lawn & Garden).Location: Slough total marketing spend 2009: £9,718,306Agencies worked with: Crayon Elvis Communications, GHMC, Inferno, JAM Outdoor, Nexus/H UK, Starcom MediaVest Group, Wieden & Kennedy UK

13. cAtherine wooLfe heAd of BrAnd strAtegy, Advertising & mediA e.on uk PLcWoolfe has been head of advertising and brand strategy at E.ON since 2007. She is responsible for E.ON’s UK marketing activities encompassing integrated advertising, media, brand management, research and insight, digital and social marketing.Location: Coventry total marketing spend 2009: £10,558,989Agencies worked with: Direct MediaCom, DLKW Lowe, Freestyle Marketing Communications, Hubbub Communications, MediaCom, MediaVest (Manchester)

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19. Mark BeaMont Marketing & CoMMuniCations Manager Land roverTwo years managing Land Rover’s marketing and communications has seen Beamont deliver integrated, through the line marketing materials to the UK market in support of business needs. This lead role sees him set the strategy for national multi-media campaigns, CRM, regional dealer marketing, digital marketing and brochures/publications covering new and used vehicles.Location: Warwick total marketing spend 2009: £9,873,836agencies worked with: Cogent Elliott, Emery McLaven Orr, JAM Outdoor, MindShare Media UK, Palmer Hargreaves Wallis Tomlinson, RKCR/Y&R, Wunderman

20. eLizaBeth Fagan Marketing direCtor Boots uk LtdAppointed executive marketing director for Boots in July 2007, Fagan established the pharmaceutical

brand’s ‘Feel good’ activity which uses the Her Come the Girls soundtrack. She is also president of WACL (Women in Advertising and Communications London) and sits on the Government’s Strategic Marketing Advisory Board (GSMAB).Location: Nottingham total marketing spend 2009: £54,749,915agencies worked with: Grand Union Communications, Hubbub Communications, LIDA, Momentum, Mother, OMD UK

21. MiChaeL Johnson Managing direCtor – Marketing thoMas Cook group pLCFormer BT and Abbey executive Michael Johnson was appointed brand director for Thomas Cook at the beginning of 2009 and was responsible for signing up Jamie and Louise Redknapp as brand ambassadors: a multimillion-pound campaign which saw a rise in summer 2010 bookings.Location: Peterborough total marketing spend 2009: £11,978,156

agencies worked with: 20:20,Arena-Media,Arena-Quantum,Clear Marketing Communications, Madmedia, MediaVest (Manchester)

22. stuart Lang Marketing direCtor – uk & ireLand eLeCtroniC arts LtdLang has been UKI director at EA for the best part of 10 years, with recent marketing activity by the software manufacturer including enlisted David Beckham as brand ambassador for its range of fitness products and a four-year deal to become the Premier League’s first official technology partner.Location: Guildford total marketing spend 2009: £9,096,172agencies worked with: Agency Republic, Dare Digital, Doner Cardwell Hawkins,Mando Corporation, Media.Com, MediaCom, TBWA\Manchester Ltd

23. CLaire hodge uk Marketing direCtor r twining & CoMpany LtdUK marketing director at Twinings since 2006, Hodge joined from Wilkinson Sword where she was interim marketing director. Previous to that Hodge was marketing director of UK snacks for United Biscuits, with responsibility for a brand portfolio including McCoy’s, Hula Hoops and Mini Cheddars.Location: Andover total marketing spend 2009: £5,959,716agencies worked with: Abbott Mead Vickers BBDO, Golley Slater Group, Meridian Outdoor Advertising, WCRS, ZenithOptimedia

25. Mikah Martin-Cruz Marketing direCtor saMsung eLeCtroniCs LtdMartin-Cruz joined Samsung in October 2008 and recently launched the brand’s £8m campaign to promote the first 3D TVs to go on sale in the UK. Prior to Samsung, Martin-Cruz worked at rival Sony and was responsible for Sony Bravia campaigns including “Paint” and “Play Doh”. Martin-Cruz has since been appointed by Microsoft as chief marketing officer and will take up the role this month.

18. anita Fox head oF Marketing CoMMuniCations voLvo Car uk LtdIn Volvo Car’s top marketing role since 2007, Fox joined the company in 1999 following a four year stint agency-side at Wunderman. With much of her time at the car manufacturers spent as a direct marketer, she has played a leading role in managing Volvo’s use of email newsletters, such as its Volvo-i, and brochures to drive relationships with car buyers.Location: Marlowtotal marketing spend 2009: £11,005,583agencies worked with: Arnold London, EHS 4D Group, HH & S Group, MindShare Media UK, SapientNitro, Wunderman

24. andy watts exeCutive direCtor Marketing avon CosMetiCs LtdFormer UK marketing director at Bernard Matthews, Andy Watts joined cosmetics giant Avon in 2006 as UK marketing director. Prior to Bernard Matthews Watts spent time at Cadbury, Allied Bakeries, Sara Lee, SmithKlineBeecham and Brylcreem. As international marketing manager for Brylcreem, Watts oversaw the brand’s relaunch and the signing of David Beckham to the brand.Location: Northampton total marketing spend 2009: £6,005,970agencies worked with: Mando Corporation, Starcom MediaVest Group UK, The Target Marketing Group

30top 50 CLients www.thedrum.co.uk OCT.01.10 the druM

Location: Chertsey Total marketing spend 2009: £19,168,176Agencies worked with: Beattie McGuinness Bungay, Big Communications, Billington Cartmell, CHI & Partners, Grey Advertising, Starcom MediaVest Group UK, twentysix London

28. Chris BosworTh MArkeTing DireCTor kwik-FiT (gB) LTDKwik-Fit appointed Chris Bosworth to its newly-created business development and marketing director role in 2006, with Bosworth assuming responsibility for Kwik-Fit’s brand development strategy and communications, including its TV advertising campaigns. Prior to joining Kwik-Fit Bosworth was with mobile provider Orange and before that he was group business planner for M&C Saatchi.Location: BroxburnTotal marketing spend 2009: £8,752,647Agencies worked with: BigMouthMedia, DDB UK, Media.Com, MediaCom, merle

29. hiLLAry wiLLiAMs MArkeTing DireCTor sAinsBury’s BAnk PLCHillary Williams joined Sainsbury’s Finance as its marketing director in October 2007. Williams is responsible for raising awareness of the brand through

customer insights including national advertising, retail marketing, customer relationship management, and corporate communications.Location: Edinburgh Total marketing spend 2009: £7,874,868 Agencies worked with: Abbott Mead Vickers BBDO, Dare Digital, Lambie-Nairn & Company, PHD Media, Tullo Marshall Warren, UM Manchester

30. kevin PeAke DireCTor oF MArkeTing For nPower reTAiL rwe nPower PLCFollowing eight years spearheading npower’s growth as head of customer marketing where he oversaw promotional strategy and other consumer initiatives, Kevin Peake was promoted to the newly created position of marketing director in 2008. Peake has previously held marketing roles at Comet, TSB and Abbey.Location: Swindon Total marketing spend 2009: £6,994,147Agencies worked with: Fishburn Hedges,Grand Union Communications, Just Media, Stephens Francis Whitson, VCCP, Vizeum UK

33. DAnieLLe Crook heAD oF BrAnD & MArkeTing CoMMuniCATions voDAFone uk LTDCrook rejoined Vodafone in November following a

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26. ruPerT ThoMAs MArkeTing DireCTor wAiTrose LTDRupert Thomas took on the director of marketing role in March 2009, six years after joining Waitrose. He has led a number of successful high-profile initiatives, including the development of essential Waitrose, the Delia and Heston campaign and Duchy Originals from Waitrose. He joined the Waitrose Management Board in June this year.Location: Bracknell Total marketing spend 2009: £13,675,193Agencies worked with: Grand Union Communications, Hubbub Communications, Kitcatt Nohr Alexander Shaw, Manning Gottlieb OMD,MCBD, Momentum, Resource Experience

27. JereMy eLLis heAD oF MArkeTing Tui TrAveL PLCTUI promoted head of innovation and CRM Jeremy Ellis to the new role of head of marketing in April this year. Ellis is responsible for the overall management of Thomson and First Choice brands including leading brand strategic development, brand identity, advertising, retail POS, direct marketing, eCRM, loyalty management and customer nurtureLocation: Crawley Total marketing spend 2009: £9,032,987Agencies worked with: Beattie McGuinness Bungay, Brilliant Media Group, Fox Kalomaski, Killer Creative, MediaCom, The Bank,UM Manchester, WDMP

Delia and heston front the campaign for upmarket supermarket chain waitrose

ToP 50 CLienTs31 The DruM OCT.01.10 www.thedrum.co.uk

32. Sally Cowdry direCtor of Marketing telefóniCa o2 Uk ltdCowdry joined O2 in 1999 and was appointed to her current role in 2006. Responsible for setting the marketing agenda and overseeing the brand’s strategy in the UK, it is under Cowdry’s leadership that sponsorships of The O2 and the O2 Academies have been delivered, helping O2 to become one of the most successful consumer brands in the UK.location: Slough total marketing spend 2009: £55,420,892agencies worked with: Agency Republic, AIS Group, Engage Group, Meridian Outdoor Advertising, pd 3, Razorfish, VCCP, ZenithOptimedia

31. Jon owen Marketing direCtor – Strategy aSda StoreS ltdAsda promoted director of marketing strategy Jon Owen to marketing director in June this year following the departure of Mark Sinnock. Owen is credited with masterminding the Asda Price Guarantee and creating the Mysupermarket campaign. He joined the Asda marketing team in 2005.location: Leeds total marketing spend 2009: £99,333,509agencies worked with: BJL Group, Brilliant Media Group, Carat, Fallon London, MadeByPi

stint as European brand director at Gap. She is now responsible for Vodafone UK’s brand engagement initiatives, advertising and sponsorship activity across consumer and enterprise customers.location: Newburytotal marketing spend 2009: £48,852,385agencies worked with: Bartle Bogle Hegarty, Cravens, Dare Digital, Fuzzy Duck Media, Just Media, Ogilvy Primary Contact, Partners Andrews Aldridge, The Hub, The Team

34. Sarah warby Uk Marketing direCtor heineken UkPromoted from innovation director to marketing director by Scottish & Newcastle in 2007, Warby retained this role following company’s acquisition by Heineken UK in 2008 and was responsible for overseeing the integration of the Scottish & Newcastle and Heineken UK marketing teams and brand portfolios.location: Edinburgh total marketing spend 2009: £24,301,031

agencies worked with: Adam & Eve Group, Bartle Bogle Hegarty, BEcause, CHI & Partners, Karmarama, M&C Saatchi Digital, St. Luke’s, Starcom MediaVest, TBWA\London

35. kriStian MillS head of brand the Co-operative groUpHaving joined The Co-operative Group in 1998, Mills was promoted to the group marketing department and tasked with the development of the new Co-operative brand. From 2006 Mills and his team rolled out the newly developed brand across 5,000 branches as part of the largest rebranding exercise for any retailer in the UK.location: Manchester total marketing spend 2009: £47,498,634agencies worked with: Amaze, Brilliant Media Group, GHMC, GyroHSR, MediaCom North, Momentum, PHD Rocket, Rapp, Rapp Media, TBWA\Manchester

37. gary twelvetree global brand direCtor barClayCardGlobal brand director for Barclaycard since October 2009, Twelvetree was responsible for the turn-around of the Barclaycard brand including its new identity, the Waterslide and Rollercoaster ad campaign, its social media strategy, music sponsorship strategy and the launch of Freedom rewards programme.location: Northampton total marketing spend 2009: £11,768,393 agencies worked with: Bartle Bogle Hegarty, BigMouthMedia, Dare Digital, EHS 4D Group, Fishburn Hedges, iris Worldwide, Walker Media, Whippet UK

38. ChriStine gerrard retail Marketing direCtor next plCResponsible for the brand’s overhaul three years ago, Gerrard oversaw the brand’s return to advertising

aSda’s price guarantee is at the forefront of the supermarket’s marketing push, led by Jon owen

32top 50 ClientS www.thedrum.co.uk OCT.01.10 the drUM

and has bolstered its marketing presence year on year. Recent activity has seen a focus on Facebook, with the brand now the third most popular in its marketplace, and Next will be an official sponsor of London 2012 Olympics supplying staff and athletes suits.Location: EnderbyTotal marketing spend 2009: £9,832,696Agencies worked with: Arena-Quantum, MEC, MediaVest (Manchester), Principles Communications

39. DAviD RichARDson FieLD MARkeTing co-oRDinAToR exxonMobiL Uk LTDAt ExxonMobil for over 20 years, Richardson has been part of ExxonMobil’s Global Convenience Retail team since 2008 where he is responsible for creating international networks of category managers and for migrating ExxonMobil to world-class category management processes and disciplines.Location: LeatherheadTotal marketing spend 2009: £8,970,558 Agencies worked with: Cohn & Wolfe, KHWS, Touch DDB, UM London

41. DAviD osboRne MARkeTing DiRecToR MoneysUpeRMARkeT.coM LTDOsborne was appointed marketing director by Moneysupermarket.com in 2009. Between 2005 and 2009 he was UK regional general manager at easyJet and previously worked in senior marketing roles at ING Direct, Orange, Amazon.co.uk and Diageo.Location: EwloeTotal marketing spend 2009: £19,519,874 Agencies worked with: BJL Group, CheethamBell JWT, MCBD, MediaCom North

42. DAviD noTTinghAM heAD oF bRAnD sTRATegy nATionwiDe bUiLDing socieTyAt Nationwide since 2004, Nottingham was promoted to head of brand strategy in 2008. Nottingham oversaw the 2009 advertising campaign by the building society spoofing bank managers and promoting a common sense approach to finance. The campaign helped Nationwide overtake Halifax to become the Britain’s most-trusted mortgage lenderLocation: Swindon Total marketing spend 2009: £11,888,748Agencies worked with: AIS Group, Karmarama LLP, Leagas Delaney London, Media Planning, Radioville

44. pAUL neveTT MARkeTing DiRecToR UniLeveR Uk LTDMarketing director for Unilever’s food and ice cream division, Nevett is responsible for adapting international marketing for the UK, such as the recent pairing of actor Benicio del Toro and Magnum ice cream.Location: LeatherheadTotal marketing spend 2009: £129,603,043Agencies worked with: Bartle Bogle Hegarty, BD

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36. scoTT DoDDs bUsiness & MARkeTing oFFiceR MicRosoFT LTDxxxxxxxxxxxxDodds joined Microsoft in 2003 as general manager, small midsize, solutions & partners, and in July this year was promoted to business and marketing officer following Matthew Bishop’s departure. His responsibilities now include leading the overall business operations and execution across UK subsidiary, driving excellence in marketing programs and systems across all products and audiences and developing strategic growth plans.Location: Reading Total marketing spend 2009: £22,619,683Agencies worked with: AKQA, April-Six, Euro RSCG KLP, Madmedia, McCann-Erickson Advertising UK, Momentum, UM London, VCCP, VML London, Wunderman

40. DAviD MeLiveo MARkeTing DiRecToR AUTogLAss LTDMeliveo joined Autoglass from easyJet in 2006 and was appointed marketing director in December 2008. He is behind the current marketing drive aimed at making Autoglass one of the top-five service brands in the country with its sponsorship of Sky Sports News and has seen ad spend by the brand double in the past two years.Location: Bedford Total marketing spend 2009: £9,023,229 Agencies worked with: Radioville, Razorfish, Starcom MediaVest Group UK

Autoglass is now one of the most recognised adverts on Tv and on radio with its simple messages and catchy “jingle”, while the brand’s sponsorship of sky sports news aims to build Autoglass into a “Top 5” Uk service brand

Top 50 cLienTs33 The DRUM OCT.01.10 www.thedrum.co.uk

heading in here

Network, Big Communications, Billington Cartmell, iris, JWT, Lowe & Partners, Mother, Ogilvy and Mather, Tullo Marshall Warren

45. Phil Thomas markeTing DirecTor reckiTT Benckiser PlcThomas leads RB’s UK marketing group, controlling one of the three biggest TV advertising budgets in the UK and is responsible for the UK performance of brands such as Finish, Vanish, Cillit Bang, Dettol and Clearasil. Thomas led creation of over 200 commercials, and in the last month has been promoted to global category director for multi-purpose cleaners.location: Slough Total marketing spend 2009: £84,372,827agencies worked with: Euro RSCG Biss Lancaster, Gem Associates, Lucid Graphics, Mando Corporation, Mother, Resource Experience, Sudler & Hennessey, ZenithOptimedia

47. kaThleen schneiDer markeTing DirecTor for channels Dell corPoraTion lTDWith the best part of 20 years’ experience in technology and consumer products brand management and marketing, Schneider is directly responsible for teams managing product lines of over $2billion+ annually.location: Bracknell Total marketing spend 2009: £20,919,396agencies worked with: Banner Corporation, Direct MediaCom, MediaCom Holdings, MediaCom Out of Home, Mother

48. sally aBBoTT markeTing DirecTor WeeTaBix lTDAbbott was responsible for Weetabix’s return to TV

last year with the revival of its ‘Someone’s had their Weetabix’ strapline. More recently she has overseen the launch of a chocolate cereal healthy enough to be advertised to children – the holy grail of breakfast time.location: Kettering Total marketing spend 2009: £13,751,491agencies worked with: Altogether Digital, Dialogue141, Lucid Graphics, Nexus Communications Group, Walker Media, WCRS

49. linDsay reisser-WesTon markeTing DirecTor WeighT WaTchers (Uk) lTDMarketing director at Weight Watchers since 2007, Reisser-Weston oversaw the brand becoming the first ever sponsor of Neighbours when the Australian soap moved from the BBC to Five in 2008.location: MaidenheadTotal marketing spend 2009: £13,417,835agencies worked with: DNX, Isobel Advertising, McCann-Erickson Advertising UK, OMD UK

50. mark simPson markeTing DirecTor forD moTor comPany lTDFollowing four years as Ford of Europe’s director of marketing communications, Simpson took on Ford of Britain’s marketing director role in September 2008. Simpson oversaw Ford TV campaigns Fiesta ‘Dogbot’ and Focus ‘Beautifully arranged’ and gave the go-ahead to a major integrated campaign aiming its Fiesta model exclusively at women.location: BrentwoodTotal marketing spend 2009: £49,147,230agencies worked with: JAM Outdoor, MindShare Media UK, Ogilvy and Mather Advertising, Outdoor Advertising (UK), Palmer Hargreaves Wallis Tomlinson, Quiet Storm, Wunderman

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43. PaUl simmons regional commercial manager Uk easyJeT PlcSimmons took over responsibility as head of brand marketing at easyJet in 2006 with his remit expanding to include all regional general manager duties in 2009. Sommons’s marketing career spans almost 20 years and he has worked with The Oberoi Group, InterContinental Hotels, Kellogg’s, Helene Curtis, SC Johnson Wax and Procter & Gamblelocation: Luton Total marketing spend 2009: £9,838,516agencies worked with: OMD UK, Publicis, Publicis Modem

46. Warren scarr markeTing DirecTor B&Q PlcPreviously director of brand advertising within the B&Q marketing department, Scarr has been promoted to the position of marketing director – an expansion of his previous position where he is now responsible for the whole marketing function at B&Q, including advertising, in-store communications and brand marketing.location: Eastleigh Total marketing spend 2009: £39,722,227agencies worked with: AccessAbility Marketing, HH & S Group, IMA Group, McCann-Erickson Advertising UK, Meridian Outdoor Advertising, Momentum, ZenithOptimedia

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