The Agenda

4:00 - 4.45 Networking drinks

4.45 - 4.50 Welcome by Amber Jones, Head of Product at RMP Enterprise

4.50 - 5.05 Student survey findings and insights delivered by Alex Parkes, Future Talent Strategist at AIA Worldwide

5.05 - 5.25 Awards ceremony commences

5.25 - 5.55 Networking game

5.55 - 6.15 Headline awards ceremony

6.15 - 7.00 Canapés and drinks

7.00 onwards Official end - feel free to stay in Sway for drinks with the RMP team!

#OCPAwards

Alex ParkesFuture Talent Strategist

We want to recruit stars

So what do they think?

3-4 societies on average but ranging up to 7!

•Over half visit once a week

•17% 2-3 times a week

•29% once a month

Social Life

Well connected

Social Applications

Top Months:

SeptemberOctoberNovember February

Event Timing

• Social media promotion• Email invites• Flyers

Event Promotion

Lloyd’s jelly beans to match you personality

Lloyd’s jelly beans to match you personality

One firm held an event at a

museum which was memorable

One firm held an event at a

museum which was memorable

A lot of the favourites involved food – everything from pizza to popcorn!

A lot of the favourites involved food – everything from pizza to popcorn!

Accenture’s cereal bar – good brand awareness

Accenture’s cereal bar – good brand awareness

Simmons & Simmons

photobooth with social

media

Simmons & Simmons

photobooth with social

media

Hashtag competitions

for prizes

Hashtag competitions

for prizes

Memorable Events

Memorable EventsJLR – personal

meetings in relevant

departments

JLR – personal meetings in

relevant departments

Accenture cardboard vinyl players with secret messages –

more effective than normal flyers

Accenture cardboard vinyl players with secret messages –

more effective than normal flyers

Interactive events where students can play games

Interactive events where students can play games

Microsoft had a big blow up

tent

Microsoft had a big blow up

tent

Mondelēz - Free chocolate

and talks

Mondelēz - Free chocolate

and talks

‘Though many attend careers fairs this is not

sufficient and does not leave the intended

lasting effect’

‘Though many attend careers fairs this is not

sufficient and does not leave the intended

lasting effect’

Lots of spin the wheel games

Lots of spin the wheel games

RBS Indian Summer

RBS Indian Summer

• Content relevant to degree

• Employee/peer-to-peer engagement

• Networking opportunities

• Freebies

• Show culture and work/life balance

• Different ways to engage - ask anon Qs on an iPad

• Not just a PPT presentation

Presentations

55% have had video interviews

Pros:-Like the space between answering questions-Comfortable at home

Cons:-Weird and daunting at first-Pre recorded interviews feel awkward and impersonal

Video interviewing

• Strong organisation

• Feeling valued

• Supportive environment

• Chance to shine

• Having peers present

• Good food

• Information to prepare

Assessment wins

• Target societies

• Use social media

• Tailor your message

• Take relevant people

• Include food!

• Dare to be different

Steps to success

The Awards Ceremony6 Brand Manager Awards

4 Industry Awards1 Champion Award

The Judging Panel

FacilitatorEileen Morgan, Senior Account Manager & Event Coordinator, On-Campus Promotions

Agency RepresentativeAlex Parkes, Future Talent Strategist, AIA Worldwide

AGR RepresentativeClaire Adams, Relationship Manager at AGR (Association of Graduate Recruiters)

University RepresentativeRachel Heatley - Student Communications Manager, University College London

Brand Manager Awards

Gold Award for a Brand Ambassador

Justin Kanji

WINNER

Gold Award for aBrand Representative

Shylee Shah

WINNER

Best Campus ManagerSponsored by

Chirag Savjani

WINNER

Most Innovative Brand Manager

Sponsored by

Jonathan Hollingsworth

WINNER

Best StudentEngagement Online

Sponsored by

Sunil Berry

WINNER

Best Student Engagement On Campus

Sahayu Goyal

WINNER

Networking Game

Daphne McRaeBrand Manager Alumni

Overview Of The Brand Ambassador Experience

• Lecture shout-outs and social media• Organised speakers from Linklaters to come on campus• Assist drop-in sessions to give extra application support• Wrote in-depth competitor report• Built relationships• Distributed free food… in my kitchen

• Over 750 people driven to the graduate recruitment website• Facebook likes up 144% • Created and managed Twitter account• 3 editorials secured in a student newspaper and sponsorship deal secured• Quadrupled target attendance for Linklaters’ London firm presentation• Additional location secured for the Borrow a Brolley campaign and twice as many

brolleys were distributed as were in the previous year

Results Of My Campaign

• Brilliant friends, lots of networking opportunities with very impressive people• Unanimously elected president of a Women in Business-type society• Invaluable insight both into how a small, fast-growing company is run, as well as how an

enormous law firm works• An immeasurable confidence boost and presentation skills• Heightened capacity for analysis and understanding of people• Instant credibility and tangible impact

What I Got Out Of The Role

• Be imaginative about how you go about things and use all available resources to the fullest

• Some great people to build relationships with are the Careers Service, societies (even outside existing sponsorship deals) and other Brand Ambassadors

• Put yourself out there early on in the term, before university work gets too hectic• Be very conscious about what is and isn’t working and react accordingly – use

available statistics to help you with this• Be organised!

Tips For Future Brand Ambassadors

• Professional (and wonderfully helpful) staff – everyone really knows what they’re doing• Great to see the impact I was having through the detailed statistics they collected and

reassuring to know they’ve got a proven track record• Driven to take my campaign further by how much effort they put into coming up with

innovative ways to help us along• Brilliant experience to be able to help provide an insight into how to target my (often

misunderstood) generation

Thank You On-Campus Promotions!

Brand Manager Awards

Industry focused:IT & Technology

Anna Langford

WINNER

Industry focused:Law

Sponsored by

Justin Kanji

WINNER

Industry focused:Engineering

Sponsored by

Ivaylo Shishedzhiev

WINNER

Industry focused:Finance

Sponsored by

Pavel Degtiarev

WINNER

On Campus Champion 2015

Jonathan Hollingsworth

HIGHLY COMMENDED

Justin Kanji

WINNER

For more information on On-Campus Promotions:http://www.oncampuspromotions.co.uk/

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