Brand Management for Early- Career Scientists€¦ · Brand Management for Early-Career Scientists...
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Brand Management for Early- Career Scientists Using Social Media and Online Content to Expand your Professional Footprint Nate Hough-Snee Ph.D Student, Utah State University Dept. of Watershed Sciences & Ecology Center @NHoughSnee [email protected]
Transcript of Brand Management for Early- Career Scientists€¦ · Brand Management for Early-Career Scientists...
Brand Management for Early-Career Scientists
Using Social Media and Online Content to Expand your Professional Footprint
Nate Hough-Snee Ph.D Student, Utah State University
Dept. of Watershed Sciences & Ecology Center @NHoughSnee [email protected]
“Narcissism for young people”
Communicating your work so people see, acknowledge,
understand, and promote it…and you.
Why?
An example…
Why?
• Tell your story – Visibility
• Tell sub-stories – Research projects – Science outreach – Promote colleagues’ work
• Connect with the community – Jobs – Collaboration
How?
Tell stories!
Who? What? Where? When?
Content richness
More content Less content
Content length
Novel
Poem
Short story
Content depth
You and your work
Information exchange
Current events
The website
• Good for: – Current affiliation and contact information
• The “where” – Biography, about me, or statement of interests
• The “who” – Portfolio
• The “what” • Includes professional projects, publications
– Current CV or resume • Everything else in an organized format
The blog
• Good for: – Highlighting your work – Highlighting others’ work – Discussing news and topics related to your work – Communicating to general audiences – Embedding content
• Images, video, figures, maps, etc.
– Starting conversations
• Good for: – Highlighting work in your field – Staying current on events, literature, news – Aggregating content
• #Hashtags
– Starting conversations • Interactions with other scientists
– Discussing news or topics related to your field
Alan – Ph.D student
Who?
What?
Alan – Ph.D student
Where?
When?
Malia – recent Ph.D
Who?
What?
Where?
When?
Malia – recent Ph.D
Where?
When?
Andrew – Post-Doc
Who? What? Where?
Sarah – early-career faculty
Who?
What?
Where?
When?
Sarah – early-career faculty
What?
Where?
Sarah – early-career faculty
What?
When?
Where?
A good online presence tells your story!
Who? What? Where? When?
Pop quiz!
#WetlandWeb
Tomorrow
http://www.sws.org/membership/section-membership.html
Join!
#WomenInWetlands Thanks to Ellen Hartig,
Martha Mazur, and Christine VanZomeren
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