Brand launch
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Transcript of Brand launch
![Page 1: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/1.jpg)
NORMAN LOVE CONFECTIONS
![Page 2: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/2.jpg)
Objective
To launch the Brand in India.
![Page 3: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/3.jpg)
Company Overview
Founded in 2001 by Norman and Mary Love, Norman Love Confections creates and distributes ultra-premium, handcrafted artisanal chocolates. Based in Fort Myers, Florida, the corporate headquarters encompasses both the production and retail operations. It has an annual turnover of US $30Million.
![Page 4: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/4.jpg)
CEO- Mr. Norman Love
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What do they do?
![Page 6: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/6.jpg)
Launch in India
Location
• Colaba Causeway• 1000 sq.ft area
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Segmentation 1
Demographic
Age: 20-23 year old
Sex: Female
Income: Rs.15-20K per month
Education: Graduate/Post Graduate
Occupation: Management Trainee/ Fresher
Psychographic
• Chocolate Lover• Fun Loving• Loves to try new
cuisines
Geographic
• Stays in Suburbs in 2 BHK owned flat with family.
![Page 8: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/8.jpg)
Segmentation 2
Demographic
Age: 30-40 year old married mother
Sex: Female
Income: Rs.70-90K per month
Education: Highly Qualified
Occupation: Senior Manager in a Media company
Psychographic
• Ambitious• Family oriented
Geographic
• Lives in a 2-3 BHK flat with family in Hill Road, Bandra
![Page 9: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/9.jpg)
Segmentation 3
Demographic
Age: 35-45 year old married
Sex: Male
Income: Rs.2-5Lacs per month
Education: Highly Qualified
Occupation: Senior Manager MNC
Psychographic
• Family oriented• Fulfills the needs
of his wife and children
• Likes trying new cuisines with family
Geographic
• Lives in a 3-5 BHK or a bungalow with family in South Bombay
![Page 10: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/10.jpg)
Unique Selling Proposition
The Decor Customization Menu
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• Annual Chocolate Carnival
• Norman Kitchen
• Norman Mascot
Unique Selling Proposition
![Page 12: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/12.jpg)
Tagline• A LiL’ LOVE• Share a smile
![Page 13: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/13.jpg)
Advertisement 1
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Advertisement 2
![Page 15: Brand launch](https://reader031.fdocuments.in/reader031/viewer/2022013102/5481e85cb4af9fa00d8b466c/html5/thumbnails/15.jpg)
THANK YOU