BRAND INTRODUCTION...OPEN-MINDED •I enjoy having variety in my everyday life ... • Clean, artful...
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1 BRAND INTRODUCTION
Transcript of BRAND INTRODUCTION...OPEN-MINDED •I enjoy having variety in my everyday life ... • Clean, artful...
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BRAND INTRODUCTION
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THE BRAND
KEY SPACES & DESIGN
RADISSON HOTELS GLOBALLY
RADISSON HOTEL GROUP
RADISSON HOTELS PORTFOLIO
THE SPECS & COSTS
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TABLE OF CONTENTS
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01. THE BRAND
SELECT SERVICE FULL SERVICE
UPPERMIDSCALE
UPSCALE
UPPERUPSCALE
LUXURY
NEW BRAND ARCHITECTURE
Park Plaza® development in EMEA under PPHE Hotel Group; Country Inn & Suites® by Radisson not yet available for development in EMEA
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TARGET GUEST SUMMARY
35–54DEMOGRAPHICS
$85–$120KHOUSEHOLD INCOME
KEY ATTRIBUTES
WORK / LIFE
BALANCE
PERSONABLE• I value connecting with others and interacting with them in person
• I believe having a conversation with someone can build a lasting bond
• Nurturing stable, long-term relationships are a priority to me
• My family and friends are the most important things in my life
AWARE / ATTENTION
TO DETAIL
OPEN-MINDED• I enjoy having variety in my everyday life
• I like opportunities for new experiences
• It’s important to stay up-to-date on what’s happening in the world
• I like knowing about the latest trends
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BRAND PILLAR: BALANCEDThe Scandinavian way of life
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BRAND PILLAR: NATURALGenuine, honest and thoughtfully considered
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BRAND PILLAR: DELIGHTFULTouches that create lasting memorable experiences
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BRAND ELEMENTS DELIGHTFUL SLEEP EXPERIENCE REFRESHING BATH
Unwind at the end of the day and enjoy a peaceful night’s sleep.
• Enjoy ultimate comfort with a plush mattress and soft duvet layered in white linens
• Select your perfect pillow (soft or firm) for a restful sleep
• Natural, muted tones create a calming space
Relax and enjoy your own personal sanctuary.
• Real rain-effect shower — so soothing that you’ll want to take it home with you
• Soft plush towels and refreshing bath amenities
• Enjoy the perfect amount of illumination through overhead and accent lighting
• Tasteful design with clean lines and natural material palette
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BRAND ELEMENTS CONNECTED STAY DELICIOUS TEMPTATIONS
We make it easy for our guests to stay connected to the important
things in their lives.
Just the right amount of delightful treats and temptations, whenever
the mood strikes.
• A sweet welcome with candies at reception in several flavors
• Recharge at the welcome corner and enjoy refreshing drinks and healthy, nourishing
snacks
• Tempted for a treat at night — room service is available in all hotels (limited hours in
selected hotels)
• 24/7 food and drink grab-and-go kiosk
• Every Radisson offers free Wi-Fi access in all guest rooms and common spaces
• Casual work spaces with printing services for guests convenience
• Chargers and adapters are always available
• Stream your favorite entertainment platforms through a connected in-room television
• USB ports provided beside guestroom beds and desks
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• Breakfast cuisine based on fresh, local and seasonal ingredients
• Clean, artful presentation of the food
• Enjoy a variety of options including signature menu items
• A roasted coffee blend and not from concentrate orange juice complete the
breakfast experience
BRAND ELEMENTS BALANCED BREAKFAST INSPIRED WORKOUTS
Treat yourself to a balanced, nutritious breakfast that offers
everything you have at home and more.
Stay active and find balance during your stay with your favorite way
to take care of yourself.
• Explore the area by using our recommended running routes in selected destinations
• Or if you prefer to stay indoors, visit the fully equipped fitness center
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02. KEY SPACES & DESIGN
EXTERIOR
ARRIVAL
LOBBY
GUESTROOMS
LOBBYBATHROOM
CORRIDORS
MEETINGS & EVENTS
FITNESS
FOOD & BEVERAGES
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04. RADISSON HOTELS GLOBALLY
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GLOBAL FOOTPRINT
Diamniadio
Zurich
Vadistanbul
GdanskRiga
170 total hotels operating
Qurayat
Abidjan Plateau
Larnaca
Ikeja
DubaiRas Al Khaimah
Antananarivo
Muscat
64 total hotels under development
As per June 2019 Data Book
170 hotels > 30 523 rooms
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GLOBAL FOOTPRINT
Diamniadio
Zurich
Vadistanbul
170 total hotels operating
Qurayat
Abidjan Plateau
Larnaca
Ikeja
DubaiRas Al Khaimah
Antananarivo
Muscat
64 total hotels under development
AMERICAS
127HOTELS
20HOTELS
ASIA PACIFIC
37HOTELS
27HOTELS
EMEA
6HOTELS
17HOTELS
GdanskRiga
As per June 2019 Data Book
170 hotels > 30 523 rooms
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EMEA OPERATING & PIPELINE
Operating (6)
Radisson Hotel Zurich Airport
Radisson Residences Vadistanbul
Radisson Hotel Old Town Riga
Radisson Hotel & Suites Gdańsk
Radisson Hotel Lagos Ikeja
Radisson Hotel Dakar Diamniadio
Under development (17)
Radisson Beach Resort Larnaca
Radisson Resort Ras Al Khaimah Marjan Island
Radisson Hotel Dubai DAMAC Hills
Radisson Hotel Antananarivo Waterfront
Radisson Serviced Apartments Antananarivo City Center
Radisson Hotel Qurayat
Radisson Hotel Apartments Muscat Hills
Radisson Hotel New Cairo
Radisson Hotel Bursa
Radisson Resort Szklarska Poręba
Radisson Hotel Makkah Al Rahma
Radisson Resort Sangatte Blériot-Plage
Radisson Resort Kołobrzeg
Radisson Hotel & Apartments Abidjan Plateau
Radisson Hotel & Resort Ain Sokhna
Radisson Hotel La Baie d’Alger
Radisson Hotel Lahore City Hall
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05. RADISSON HOTELS PORTFOLIO
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RADISSON HOTEL ZURICH AIRPORTSwitzerland – Q2 2019 – 211 rooms Operating
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RADISSON RESIDENCES VADISTANBULTurkey – Q2 2019 – 169 rooms Operating
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RADISSON HOTEL OLD TOWN RIGALatvia – Q4 2018 – 60 rooms Operating
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RADISSON HOTEL & SUITES GDAŃSKPoland – Q4 2018 – 350 rooms Operating
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RADISSON HOTEL LAGOS IKEJANigeria – Q4 2018 – 94 rooms Operating
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RADISSON HOTEL DAKAR DIAMNIADIOSenegal – Q4 2017 – 152 rooms Operating
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RADISSON BEACH RESORT LARNACACyprus – Q4 2019 – 202 rooms Under Development
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RADISSON RESORT RAS AL KHAIMAH MARJAN ISLAND United Arab Emirates – Q2 2020 – 384 rooms Under Development
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RADISSON HOTEL DUBAI DAMAC HILLSUnited Arab Emirates – Q2 2020 – 481 rooms Under Development
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RADISSON SERVICED APARTMENTSANTANANARIVO CITY CENTERMadagascar – Q3 2020 – 56 rooms Under Development
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RADISSON HOTEL QURAYAT Kingdom of Saudi Arabia – Q4 2020 – 137 rooms
IMAGES RECEIVED
Under Development
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RADISSON HOTEL & APARTMENTS MUSCAT HILLSOman – Q4 2020 – 171 rooms Under Development
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PRESS CLIPPINGS
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CONTACT DETAILSRadisson Hotel Group – Brussels
Radisson Hotel Group, Bourgetlaan 44, 1130 Brussel, Belgium
radissonhotels.com/radisson
