BRAND INTRODUCTION · 2021. 1. 21. · Zuhair Murad Naeem Khan Evening Ready ToWear Low Price High...
Transcript of BRAND INTRODUCTION · 2021. 1. 21. · Zuhair Murad Naeem Khan Evening Ready ToWear Low Price High...
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BRAND INTRODUCTION
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I. Introduction of the Designer
II. Lifestyle Statement
III. Customer Profile/ Target
IV. Products/Seasons
V. Price Range
VI. Sales Channels
VII. Point of Sales
VIII. Brand Communication
IX. Brand Positioning
X. Brand Support for the Sales Point
Content
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IntroducEon of the Designer
• In 2008, Ozgür Masur established his self-Etled label and opened his signature showroom.
• Masur’s universe is situated between tradiEon and modernity.
• He has three labels: Ozgur Masur Haute Couture, Ozgur Masur Bridal and Ozgur Masur
Prêt-A-Couture.
• In 2018, he was chosen as co-chairman to the Turkish Fashion Designers AssociaEon and
he is sEll conEnuing his duty.
• Masur’s subtle couture craWsmanship is the result of a mixture of forms and colors with
modern tailoring and embroidered details to create an unique idenEty.
• SophisEcated lines with highly feminine glam soul and elegant silhoueZes to add a unique
take on classical fi\ng techniques, exuding originality.
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Lifestyle Statement
Women who has a daring, free, and creative persona and not afraid to wear bold colors and extravagantly embroidered gowns to be the showstopper.
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Customer Profile / Target
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• Target Customer: Between 25 to 50 socially acEve, educated, elite urban women (mostly celebriEes).
• SEG: A + (Haute Couture), A + (Bridal), AB + (Prêt-A-Couture)
• Feminine and alluring women who want to look as if they are coming out of a fantasy.
• Mostly targets celebriEes, rich and famous upper-class fashion lovers who have significant disposable income for premiere luxury experience.
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H A U T E C O U T U R E 2 0 1 7
Products / Seasons
Prêt – A – Couture SS20
Prêt – A – Couture AW 20/21
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Products / Seasons
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Byzantium Signature Couture Collection
Haute Couture 2018
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Price Range
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• Average Haute Couture Wholesale Price: 2,803 $
• Average Pret-A-Couture Wholesale Price : 650 $
• Average Ready to Wear Wholesale Price : 570$
• Average Bridal Wholesale Price: 2200 $
• Pret-A-Couture Collection Wholesale Prices in Breakdown:
Dress Wholesales: 496 – 1250 $
• Ready to Wear Wholesale Prices in Breakdown:
Dress Wholesales: 270 – 1155 $
• Retail price global markup: WSP X 3
• Full price retail gross margin: 67%
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Sales Channels
• Wholesale : Istanbul - Paris• Retail: Department Stores, Multi-Label Boutiques, Flagship Store / Studio, Concept Stores
• Sales Showroom : Showapp – based in Istanbul• Wholesale Online Shopping: www.showappshowroom.com
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Point of Sales
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Saudi Arabia,Lebanon,Monaco,Panama,Bahrain, Tunisia,Kuwait,Turkey,Egypt,Qatar,UAE,USA
NYCUSA
Istanbul Turkey
BeirutLebanon
CairoEgypt
RiyadhSaudi Arabia
Doha Qatar
Manama Bahrain
TunisTunisia
Monte CarloMonaco
Kuwait CityKuwait
Abu DhabiUAE
Panama City
Panama
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Brand Communication
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1. Visual Merchandising 2. Brand Website
3. Social Media4. Press Coverage 5. Celebrity Endorsement
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1. Visual Presentation & Merchandising
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2. Brand Website
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3. Social Media
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4. Press Coverage
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4. Press Coverage
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5. Celebrity Endorsement
Serenay SarikayaActress
Burcu EsmersoyTV Host
Busra DeveliActress
Ezgi MolaActress
Beren SaatActress
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5. Celebrity Endorsement
Tuba BuyukustunActress
Neslihan AtagulActress
GokselSinger
Hazal KayaActress
Ece SukanFashion Editor
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Brand Positioning
INTERNATIONAL BRANDS
Market Share 40%
Channels Own Stores
Price Level Upper – Upper/Medium
Product Range Fashion-Functional
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Zuhair
Murad
Naeem
Khan
EveningReady To Wear
Low Price
High Price
Nihan
Peker
Zeynep
Erdogan
Museum of
Fine Clothing
Özgür
Masur
Giambattista
Valli
Elie
Saab
Monique
Llhuillier
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Brand Support for the Sales Point
• Trunk shows upon a mutual agreement• Visit the sales points twice a year
• Seasonal VM manual would be sent to every sales point• Sales team training sessions by virtual meetings• Visual digital materials
• Seasonal digital sales training materials
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Thank you.
Showapp Showroom Info
Tesvikiye Mah. Akkavak Sok. No:18, Haci Omer Apt. Kat:3, D:5 Nisantasi / Istanbul – TURKEY
www.showappshowroom.com