Brand intro new
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Transcript of Brand intro new
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Introduction
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Pre-Roll100 million internet users watch an online
video every day94% of pre-roll adverts are skipped
The Opportunity
CaptchasOver 300m brand engagement opportunities
every day1 in 4 people fail
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The Solution
Game changing advertising Guarantee your audience engages with your brand
Click here for live demoClick here for live demo
PlayCaptcha PlayUnlock
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PlayCaptcha HighlightsOver 2,000,000 engagementsAverage success rate of 96%
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What does this mean for your brand?
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Methodology
N=500
Exposed
Demographics & Attitudes
Brand Equity Metrics
N=500
Non-Exposed
Demographics & Attitudes
Brand Equity Metrics
N=1,000
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Building Brand Favourability
Brand & Product 90%
Don't Know 4%
Alternative product 3%
Other 3%
90% brand and
product recall*
Brand Perception75% thought that the
brand was trying
to be helpful**Source: Vizeum Independent Research, 2013 | **Source: OnDevice Independent Research, 2014
91%Agreed that PlayCaptcha is more
engaging than banner ads**
Consideration82% likely to
purchase
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`So much easier than
the normal ones which drive me mad with
frustration as they are difficult to read
Makes life easier, makes me
happier
Fun and interactive
I like that they're making something
mundane but necessary a bit less
irritating!
Ian McCarthy, Marketing Head at Heinz, explained: "We aim to deliver a fun and engaging experience for our consumers, while also increasing brand sentiment” (Marketing Magazine, 9 October 2013)
Source: Vizeum Independent Research, 2013
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Target Engagement
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Target by age, social demographic and gender
Target by publisher channel
Target by location
Target by device across mobile, desktop and tablet
Target by time of day
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Over 50 publications across 12 countries
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