Brand Innovators E-commerce San Francisco 3-26-15

S A N F R A N C I S C OMAR 26, 2015

BRICKS TO CLICKS

E-COMMERCE & OMNI CHANNELE-COMMERCE & OMNI CHANNEL

3www.Brand-Innovators.com

Hello and ...

Welcome to Brand Innovators E-commerce & Omni-Channel Retailing in San Francisco! The Internet, digital media and innovative mobile devices are re-inventing the retail industry faster than you can say flash sale. Powerful new data and behavioral analytics tools, social media, content marketing and digital video are personalizing the shopping experience and enabling brands, traditional retailers and online merchants to target and communicate with their customers more fluently and frequently than ever.

Brand Innovators E-commerce and Omni-Channel Retailing will examine how best-of-breed retailers are leveraging technology, media and in-store merchandising to create a unified consumer experience across all channels and build brand loyalty. Brand Innovators E-commerce and Omni-Channel Retailing will provide marketers from Fortune 500 and other leading companies with an important forum to share success stories and insight as to how they are benefiting from the E-commerce gold rush. We will hear from some of the best and brightest brand marketers in America about what’s working in E-commerce and what major trends we should be watching for in the coming year. Thank you to all of our speakers, attendees and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, during today’s event and throughout the year.

Enjoy the show! We look forward to seeing you again, at our next San Francisco event!

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS ........................................VIP SPEAKERS .................................................................AGENDA .............................................................................

SPEAKERS ........................................................................ADVISORY BOARD ...........................................................STRATEGIC ADVISORS ....................................................SPONSORS ......................................................................

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Martina SuessProgram Director

Negeen AmuzegarMarketing Coordinator

Maria SekarProgram Director

Taylor CohenProgram Director

Parker Johnson Marketing Coordinator

36

12 18

232728


STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect at TedRubin.com.

TED RUBIN

Host


Success Story

GLOBAL STRATEGY & INNOVATION, ANHEUSER-BUSCH INBEV @nicovey

Nicolas Verschelden leads the marketing and sales innovation programs in markets around the world for Anheuser-Busch InBev. His focus is geared toward the adoption and acquisition of new global solutions, vendors and best practices. A

brand-builder with 7 years of experience in various marketing, sales and business development positions in consumer packaged goods, Nicolas joined Annheuser-Busch in Palo Alto a year ago. Before that, as Founder & CEO of SuperBudget, the first independent price comparator for supermarkets in Belgium, Nicolas was an entrempreneur. Earlier in his career Nicolas was Key Account Sales Manager for Gruppo Campari, working with brands such as Skyy Vodka, Campari, Aperol and Grand Marnier.

NICOLAS VERSCHELDEN

Fireside Chat

SVP, HEAD OF NORTH AMERICA MARKETING, VISA @LaraHBalazs

Lara Balazs is Senior Vice President of North America Marketing at Visa Inc., responsible for managing all aspects of marketing in the United States and Canada for consumer

and commercial products. Under Lara’s strategic leadership, the North America marketing organization is dedicated to maximizing business building opportunites for Visa and its clients through activation of Visa marketing platforms and strategic use of partnership assets including NFL and Olympics. Prior to this role, Lara led Global Innovation Marketing, launching digital electronic payment solutions such as Visa Checkout and Apple Pay in the United States. In her 9 years at Visa, she has held a variety of other positions including Head of Global Product Marketing, Strategy & Planning and US Core Consumer Marketing. Prior to Visa, Lara held global marketing leadership roles at companies such as Nike Inc., Gap Inc. and General Mills.

LARA BALZAS

p r e c i s e a u d i e n c e i n t e l l i g e n c e

NinthDecimal.com

The leading mobile audience intelligence company providing the

most comprehensive understanding of people by connecting their

digital & physical worlds.

• True 1:1 audience targeting at scale

• Mobile ROI measurement down to point-of-purchase

• Audience targeting for mobile programmatic campaigns

• Engage the same audience across all media channels


POV

SVP OF SALES, NINTHDECIMAL@gaarchibald

Greg Archibald has 17 years of digital media and advertising experience. Prior to JiWire Greg was GM & VP, Strategic Client Partnerships at Datalogix, the data company connecting digital

advertising to offline sales. Previously, he spent over 6 years at Yahoo! in numerous executive management positions including; Executive Sales Director, Emerging Solutions where he led the team responsible for successfully spearheading Yahoo’s initial mobile and video advertising sales, and as Yahoo’s Head of Northwest Advertising where he oversaw revenue and advertising relationships. Greg also held leadership roles at Intuit, Lycos, ABC Interactive and as a U.S. Navy Pilot.

GREG ARCHIBALD

GLOBAL DIRECTOR, PRESS OFFICE AND DIGITAL MEDIA, MARS, INC@rjracer

With more than 15 years experience in corporate reputation and brand building spanning technology, CSR, entertainment to consumer-packaged goods across all major markets, Ryan

Bowling helps companies embrace the evolving value of PR and social media to drive business growth. Currently, Ryan leads the global press office and digital media to build and protect the corporate reputation of Mars, Incorporated – manufacturer of iconic brands that include SNICKERS®, PEDIGREE®, UNCLE BEN’S®, ORBIT® and more. Previously, Ryan has led PR and social media programming to drive sales for MARS’ iconic brands, including M&M’S, SNICKERS and NASCAR; to redefining videogame entertainment and driving advocacy among media, entertainers and athletes for Sony PlayStation. Additionally, Ryan has held roles at Ketchum and Ogilvy providing PR strategy for Sun Microsystems, Intuit and others. He is a graduate from the University of the Pacific and enjoys open water swimming, biking, hiking and traveling.

RYAN BOWLING

Success Story


Agenda

8:30 am OPENING REMARKSBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsHost: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

9:00 am FIRESIDE CHATLara Balazs, SVP, Head of North America Marketing, VisaQ&A conducted by Kathy Leake, CEO, Qualia

9:30 am OMNI-CHANNEL RETAILING STRATEGIESCan having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumer-oriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.

Josh Ehren, Director, Ecommerce – Digital Lab, VF CorporationDeb Radcliff, SVP Marketing, West MarineArra Yerganian, Chief Marketing Officer, One Medical Group

10:05 am PERSONALIZATION, TARGETING AND EFFECTIVE 1:1 MARKETINGSince the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science.

Moderator: Kathy Leake, CEO & Co-Founder, Qualia Media Ian Dewar, Senior Manager of CRM and Loyalty at The North Face

10:30 am NETWORKING BREAK

THURSDAY, MARCH 26, 2015FOUR SEASONS HOTEL, SAN FRANCISCO

CONTINUED ON PAGE 14

14 Get Social: @Brand_Innovator #bisummit

10:50 am KEYNOTE — OMNI-CHANNEL IS THE NEW MULTICHANNEL...AND THAT’S NOT A GOOD THINGBrian Solis studies digital customer experience and digital transformation everyday. He will share what brands need to understand about the future of omni-channel and E-commerce to finally shift from many-to-many to 1:1 engagement…across any channel or device

Brian Solis, Principal Analyst, Altimeter Group, Author of “What’s the Future of Business (WTF)”

11:20 am UNLOCKING THE POWER OF MOBILE WITH OMNICHANNEL AUDIENCE ENGAGEMENTGreg Archibald, SVP of Sales, NinthDecimal

Successful marketing strategies and techniques are evolving daily. In a mobile-first society, the key to success is in connecting consumers’ physical and digital worlds including the often missing link — precise mobile audience intelligence. By reaching the same audience across multiple channels and devices from a single platform, you will get a holistic view of your customers, as well as the ability to achieve high performing campaigns. Learn how integrating mobile with other media channels significantly changes the marketing playing field.

11:40 am THE STATE OF ECOMMERCE AND HOW THE TABLET CONSUMER IS SHAPING IT.We’ll examine the major business models for eCommerce from Apple to Zappos, review what’s made them successful and look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape.

Kristen Gall, Senior Director & GM, Global E-Commerce, LeapFrogNicolas Verschelden, Global Strategy & Innovation, Anheuser-Busch InBev Tina White, Senior Manager, Digital, Big Head Pet Brands

12:10 pm SUCCESS STORYNicolas Verschelden, Global Strategy & Innovation, Anheuser-Busch InBev

12:20 pm LUNCH

1:30 pm SUCCESS STORYRyan J. Bowling, Global Director, Press Office and Digital Media, Mars

CONTINUED ON PAGE 16

Agenda

See our customer success at wayin.com

POWER TO INFORM

Make social content work for you

Discover your audience

Tell your story

Measure results

ad_2.indd 1 3/9/15 11:03 AM


Agenda2:00 pm SOCIAL COMMERCE: THE NEW WORD OF MOUTH

Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight.

Moderator: Elliot Goldwater, Director, Brand Strategy, Wayin AnnMarie Baba, Senior Manager, Campaign Marketing, AdobeAaron Magness, VP, Marketing, BetabrandGabriele Saure, Senior Brand Manager at Ghirardelli Chocolate CompanyKoka Sexton, Group Manager, Content and Social Marketing, LinkedIn

2:40 pm NETWORKING BREAK

3:00 pm KEYNOTE — BIG DATA AND E-COMMERCE: THE FUTURE IS NOWDave Feinleib, Founder, Content Analytics and author of “Big Data Demystified: How Big Data Is Changing The Way We Live, Love and Learn”

3:30 pm ATTRIBUTION AND ADVERTISING EFFECTIVENESS: JUSTIFYING YOUR MARKETING SPEND ACROSS ALL CHANNELS“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker

Attribution, in the world of traditional media, as legendary marketer John Wanamaker so aptly stated, is at best a guessing game. In the new era of digital marketing attribution and optimization, however, brand marketers learning how to now use Big Data and sophisticated algorithms to identify consumers across all media channels, touch points, and data sources — including, digital advertising, apps, websites, search, branded content, social media, and email — and allocate their media and marketing dollars accordingly.

Covahne Michaels, Sr Brand Manager, Big Heart Pet Brands (formerly Del Monte Foods)Rachel Youens, Head of Social, Redbubble

4:10 pm KEYNOTE

4:30 pm BRAND INNOVATORS COCKTAIL RECEPTION

RANKING REPORTOver the last two years, we've surveyed more than 3,500 Millennial

consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking

report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

MOOSYLVANIA PRESENTS

THE 2015 MILLENNIAL STUDY

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA314-644-7901 • [email protected]


Speakers

Ian Dewar calls himself an accidental marketer. His evolution from a summer job as a bicycle tour guide to managing CRM and the VIPeak Rewards Program for The North Face is an exercise in perseverance. The route to VIPeak Rewards at The North Face started with his own commitment to creating unique experiences and a lifetime of building strong relationship marketing skills. From taking VIP guests to the Tour de France to trekking to Everest Base Camp Ian has called all of these projects “work”. He holds a Bachelor’s degree in Commerce from Queen’s University and a Masters of Development Studies from Dalhousie University.

IAN DEWARSENIOR MANAGER OF CRM AND LOYALTY AT THE NORTH FACE@cidewar

AnnMarie Baba is a Senior Manager of Adobe Campaigns, focusing on the student segment and creating the next generation of creative professionals and enthusiasts. Before joining Adobe, she worked with consumer brands like Norton and Apple, and has over 15 years of experience and accolades across marketing disciplines including market research, product marketing, experiential marketing, digital and social media. Earlier, AnnMarie was responsible for marketing research at a number of high technology companies servicing sectors including Cisco, Sun Microsystems and Applied Biosystems.She has a Bachelor of Arts degree in Economics from UC Berkeley and an MBA from Santa Clara University.

ANNMARIE BABASENIOR MANAGER, CAMPAIGN MARKETING, ADOBE@ambabba

Josh Ehren is the Director of Ecommerce for the Digital Lab at VF Corporation, which includes brands such as The North Face, Timberland, Lee, Splendid, Vans and Wrangler, among others. Prior to joining VF in November Josh spent five years at Walmart, most recently as Senior Marketing Manager for Multichannel at Walmart.com. Earlier he was an Account Supervisor at Freestyle Interactive.

JOSH EHRENDIRECTOR, ECOMMERCE - DIGITAL LAB, VF CORPORATION@joshehren

Kristen Gall has over 15 years of combined digital, bricks-and-mortar, and wholesale retail experience, and is passionate about creating innovative shopping experiences that bring products to life online. She is currently the Senior Director of Global eCommerce for Leapfrog Enterprises, serving as general manager over Leapfrog’s eCommerce sites and digital content sales. She joined Leapfrog two years ago from Gap Inc, where she spent five years as a director of eCommerce Merchandising for Old Navy. Kristen’s early career included ten years in bricks-and-mortar product merchandising with Gap and Levi’s.

KRISTEN GALLSENIOR DIRECTOR & GM, GLOBAL E-COMMERCE, LEAPFROG


Speakers

As CEO and Co-Founder of Qualia, a pioneer of intent targeting, Kathy Leake and her team are building the company to empower brand marketers with the ability to respond to real-time consumer intent. Under her leadership, the company has achieved a 2,153 % growth rate in 3 years. Prior to joining Qualia, Kathy was a Founder and Chief Revenue Officer at Media6Degrees (now Dstillery), a Social Targeting company. At Dstillery, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Dstillery to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years.

KATHY LEAKECEO & CO-FOUNDER, QUALIA MEDIA@LeakeKathy

Aaron Magness has worked in retail for over 10 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, Coastal.com and Betabrand. He is a proven leader with oversight of eCommerce, Marketing, PR, Social Media and Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources. He ran with the bulls in Pamplona, Spain only five weeks before his wedding day, and luckily, he made it out alive. He is an endurance athlete, though he’s not sure why he puts himself through the pain. Aaron is a proud .0000001% owner of the World Champion Green Bay Packers.

AARON MAGNESSVP, MARKETING, BETABRAND@macknuttie

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions have been featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman

Elliot Goldwater leads Business Development and Sales on the West Coast for Wayin, focusing on the identification and execution of strategic partnership and clients with some of the world’s largest social networks and marketers. Previously, Elliot founded a social planning startup called GiddyUp and spent time working on the Fixed Income Sales and Trading desks at Morgan Stanley and Susquehanna International Group.

ELLIOT GOLDWATERDIRECTOR, BRAND STRATEGY, WAYIN@EBG1080


Speakers

Koka Sexton is a Content and Social Marketing Manager at LinkedIn. His mission is to share the best practices and supporting data that can help LinkedIn members transform their dreams into reality by using LinkedIn to build their professional identity, build a valuable network and gain the knowledge to be successful. His background is in sales and his experience in social media made him a leader in the social selling movement where he learned how to leverage content to drive business results

KOKA SEXTONGROUP MANAGER, CONTENT AND SOCIAL MARKETING, LINKEDIN @Kokasexton

Gabriele Saure is an experienced CPG professional with over 12 years in food marketing; she combines digital marketing with brand management to engage consumers along their purchase journey aiming to drive brand preference and choice. She has brightened-up consumer’s lives with sweet treats like Ghirardelli Baking Chocolate, Hubba Bubba Bubble Gum, Eclipse & Orbit Chewing Gum. She has held senior management positions with the Wm. Wrigley Company (a subsidiary of Mars Inc.) and consults to the Taproot Foundation.

GABRIELLE SAURESENIOR BRAND MANAGER, GHIRARDELLI CHOCOLATE COMPANY

Deb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. She is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand, internal and external communications and omni-channel marketing programs for both B2B and B2C. Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans.

DEB RADCLIFFSVP MARKETING, WEST MARINE

As Senior Brand Manager of Big Heart Pet Brands, Covahne Michaels is currently on a quest to make Milk-Bone the first $1B dog snack brand by transforming consumer marketing and the product portfolio to meet current consumer needs. Her responsibilities include managing relationships with 12 agencies and a department of three and offering thought-leadership across multiple cross-functional teams. During her six years at Big Heart, Covahne drove annual growth of 6% on a $350M dog snack brand portfolio. Earlier in her career Covahne was part of the brand management team at Kraft Foods and spent 6 years in consumer technology at Yahoo! and several other start-ups.

COVAHNE MICHAELSSENIOR BRAND MANAGER, BIG HEART PET BRANDS (FORMERLY DEL MONTE FOODS)


Speakers

Arra G. Yerganian is the Chief Marketing Officer at One Medical Group and brings broad senior management experience, having held key leadership roles in marketing, sales, and general management at a range of customer-focused companies including Procter & Gamble, the Dial Corp. and Atari. At University of Phoenix, where he was CMO, Arra led the organization’s successful “Let’s Get To Work’”campaign, transforming the image and personality of the University of Phoenix brand. Arra received a B.S. degree from Boston University and completed an Executive Education Program in Strategic Marketing Management at Harvard Business School.

ARRA YERGANIAN CHIEF MARKETING OFFICER, ONE MEDICAL GROUP@tonkazona

Tina White has worked in digital and integrated marketing for over 10 years with top consumer and technology Brand, driving digital strategy and eCommerce marketing initiatives for the company’s vector pet snacks and food Brands such as Milk-Bone, Meow Mix, 9Lives and Natural Balance. Her responsibilities include leading all marketing and content development for Amazon and other pet focused e-Retailers. She also guides omni-channel programs with key customers like Walmart, Target, Petco and Petsmart. Prior to joining Big Heart Pet, Tina worked at various digital agencies and oversaw strategy, web development, CRM and media at companies such as Anheuser-Busch, Tesla, Verizon, Cisco and Seagate.

TINA WHITE SENIOR MANAGER, DIGITAL AND ECOMMERCE, BIG HEART PET BRANDS (FORMERLY DEL MONTE FOODS)

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

Rachel Youens is a digital strategist specializing in web and mobile projects for fashion, ecommerce, and tech companies. She currently serves as Head of Social for Redbubble, a diverse creative community of artists and designers from all corners of the globe. Prior to joining Redbubble Rachel was Mobile Manager at Forever 21. Earlier, Rachel was Director of Market Development and Strategy for Texas-based Mutual Mobile, driving new engagements for emerging mobile trends. Learn more at RachelYouens.com

RACHEL YOUENS HEAD OF SOCIAL, REDBUBBLE@rachelyouens


LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY

NICOLE FRALEYAVP DIGITAL MARKETING, VICTORIA’S SECRET

Advisory Board


Advisory Board

ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

MICHAEL MASVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES


JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

Advisory Board


Advisory Board

COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO


Strategic Advisors

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin

BRIAN SOLISAUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP@BrianSolis

NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA@NortyCohen


Title Sponsors

AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp

Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. @Dstillery

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal


Title Sponsors

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. www.wayin.com, @Wayin


Premiere Sponsors

Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase. In market since 2011, Qualia is led by Kathy Leake, CEO and Niels Meersschaert, CTO. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit, Boston, and Atlanta. Visit qualia-media.com.

NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @NinthDecimal

Brand Innovators E-commerce San Francisco 3-26-15

Documents

Transcript of Brand Innovators E-commerce San Francisco 3-26-15