Brand Information for - Oliver Twist Gin · Welcome to the wonderful world of Oliver Twist London...
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TM Product of London Quintessentially English 40% vol. 70cl Trade Mark 2577120 - Class 33 Brand Information for
Transcript of Brand Information for - Oliver Twist Gin · Welcome to the wonderful world of Oliver Twist London...
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Brand Information for
Metadesign... Why to partner with Oliver Twist London Distilled Gin™?• Oliver Twist a London Distilled Gin , not just a London Dry Gin • Currently Metadesign do not have a “London Distilled Gin” in the Metadesign portfolio (Gin is enjoying rapid growth globally)
• Oliver Twist London Distilled Gin™ is successfully distributed in the UK • Oliver Twist has outstanding visual shelf presence that comands attention in both retail and on trade scenarios
• Our retail price point is competitive and in line with competitors
• The name is instantly memorable, Strong, impactful and universally recognisable • We have consumers in your region (including China) engaging in our web activity and enquiring where they can buy the product.
• Niche Gin brands are already being introduced to Asia Pacific stimulating category awareness. Currently Oliver Twist London Distilled Gin™ is in Position 2 for the term “London Distilled Gin” globally including Google.com.hk (Hong Kong Google) from which we receive significant traffic and enquiries.
• The dedicated team at Oliver Twist London Distilled Gin™ are on hand to assist Metadesign and work as an extension to your team
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Welcome to the wonderful world of Oliver Twist London Distilled Gin™This quintessentially London Distilled Gin has been traditionally distilled in the heart of London using only the finest Mediterranean botanicals. Oliver Twist joins the elite list of truly genuine London Distilled Gins.
The traditionally authentic distillation process takes place right by the famous River Thames, using only the finest of Mediterranean Botanicals leaving Oliver Twist Gin with a crystal clear colour and rich nose. Once tasted this is a dry and full flavoured London Distilled Gin, leaving a hint of citrus on the palette to balance the overtones of Juniper and Coriander.
Oliver Twist London Distilled Gin is specifically made for people of an independent, freethinking outlook to enjoy. This beautifully presented quintessential London Distilled quality Gin is distinguished and Dickensian by design.
It is synonymous with free thinking individuals who desire an affordable premium product that is not only easy to drink but makes a statement. One has no need to look further than the quintessentially London Distilled Gin that is Oliver Twist.
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Visions & ValuesOur Vision
“To become a significant supplier of London Distilled Dry Gin to the Global Market by 2018.”
Our Mission
“Continue development of strong long-term trading agreements with our distributors, to actively develop sustainable growth of product ranges and to offer these at realistic, industry-level prices to both established and emerging markets”.
Our Core Values
• Deliver VROOM through Customer Service.• Capture opportunities, embrace change.• Wake up in the morning and be happy, have business fun and a sprinkle of eccentricity.• Constantly seek avenues of growth through learning new opportunities.• Build all relationships with honesty and openness through good communications.• Build a forward thinking positive Team and Family Spirit.• Grow more with less.• Daily ethos of passion and skill with attention to detail.• Be Humble and focus, focus, focus.
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Target ConsumerUKMale/female, C2DE, aged 25+ office workers/professionals. Hobbies include playing and watching sport such as equestrian, enjoying food and drink and living the designer lifestyle.
These individuals appreciat0e beautiful things and are not afraid of leading the pack and setting trends.
ExportMale/female, aged 20+. Both blue and white collar workers. Confident and independent, they know their own mind – not one to follow the crowd. For both geographic Consumers of Oliver Twist London Distilled Gin™ the ability to buy high street premium is exercised throughout their daily purchasing habits.
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
• Dickensian • Independant• Tradition• Free thinker• Strong
This quintessentially English Gin has been traditionally Distilled in the heart of London using only the fi nest Mediterranean botanicals.
Brand Values
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Brand PositioningStandard Category Analysis
Super Premium Premium Proprietary
• No 3 • No 209 • Citadelle • Oliver Twist • Beefeater 24 • Whiley Neil • Plymouth • Caorunn • Beefeater • Tanqueray • Hendricks • Bombay Saphire • Gordons
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Brand Positioning Statement
‘Desirable, premium, quintessentially English Gin for the confident consumer’
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Brand Essence
Attributes
Benefits
Personality/Values
Brand Essence
• Dickensian • Family Values •
Lond
on D
istille
d •
Bottl
ed In
Lond
on • River Thames • English Heritage • Recognised Name • Rich Nose • Crystal Clear Colour • Citrus • Juniper • Coriander
Successful Formula • A
ff ord
able
Aspir
ation
•
Makes A Statement • Purity • Distilling Credentials • Authentic • Easy to Drink
Brave and Proud • Kn
ows O
wn M
ind •
Strong • Loyal • Independent • Comfortable with self • Sociable • Discerning •
TM
Product of LondonQuintessentially English
40% vol. 70cl
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Tasting NotesOliver Twist London Distilled Gin
“This London Distilled Dry Gin is full � avoured
with strong overtones of juniper and coriander
and a hint of citrus on the � nish.”
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Brand Vision & Mission Statements
Vision – Long TermTo achieve 1 – 2% of the global market for Distilled Gin
MissionTo provide the confident consumer with a desirable and classic Gin brand.
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Advertising Creative 2012/2013Striking & bold treatment
Consistent brand identity unit
Dickensian styling and typography
Can be used for both trade and consumer
Possibility for empty belly posters
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Welcome to the wonderful world of Oliver Twist London Distilled Gin™
This quintessentially London Distilled Gin has been traditionally distilled in the heart of London using only the finest Mediterranean botanicals. Oliver Twist joins the elite list of truly genuine London Distilled Gins.
The traditionally authentic distillation process takes place right by the famous River Thames, using only the finest of Mediterranean Botanicals leaving Oliver Twist Gin with a crystal clear colour and rich nose. Once tasted this is a dry and full flavoured London Distilled Gin, leaving a hint of citrus on the palette to balance the overtones of Juniper and Coriander.
It is synonymous with free thinking individuals who desire an affordable premium product that is not only easy to drink but makes a statement.
Look no further than the quintessentially London Distilled Gin that is Oliver Twist
Quintessentially English Gin
Available from Bucktrouts and in all good drinking establishments in Guernsey and Jersey.
COVERS_03_Love.indd 4 24/01/2012 15:56
Advertising Creative 2012/2013 Summary
Oliver Twist London Distilled Gin
• Off ers outstanding value to the consumer
• Classic London Distilled Gin presented at an aff ordable price
• A strong brand identity with backing from passionate owners
• Skills to build Oliver Twist London Distilled Gin in YOUR market
• Professional creative and marketing to HELP YOU build Oliver Twist London Distilled Gin
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
The organisation behind Oliver Twist London Distilled Gin is extremely well versed in Search Engine Optimasation (SEO). With years spent in the most competitive environments online we are more than confi dent that we can place www.olivertwistgin.com at the top of natural listings for the term ‘Gin’ by the end of 2013.
This term will deliver www.olivertwistgin.com 1.5 Million unique visitors per month alone with additional traffi c arriving from other keyords such as Oliver Twist etc.
This position will also further benefi t our secondary source of online brand positioning ‘Social Media’.
#1 on all major search engines
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Social media marketing is a method of spreading a message from user to user – it allows the Oliver Twist London Distilled Gin™ brand experience to be shared and commented on by an online audience. It encourages online conversation and interaction that users share within their social networks, such as Twitter and Facebook.
Oliver Twist London Distilled Gin™5 will be engaging in top level Social Media activity by adopting listening tools to monitor the entire world wide web and commenting where applicable via blogs and trusted platforms to dictate authority within the area on Gin drinking and distillation. By doing so we will:
• Communicate the many developments and exciting progress of the Oliver Twist Brand• Test pilot creative against real user audiences • Support and strengthen the overall marketing strategy• Encourage real user reviews of our fantastic brand/product (we are extremely confi dent in our Gin) • Take advantage of the fact that research proves consumers trust peer recommendation more than traditional advertising
The following platform will be adopted in our Social Strategy stage 1
Social media ‘Oliver Twist London Distilled Gin’
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
Gin a potted HistoryThere are several different versions regarding the origin of Gin. Some sources say that Gin originates in Holland back in 1550 when professor of medicine Franciscus de la Boe, also known as Franciscus Sylvius, was trying to concoct a cure for stomach complaints using the diuretic properties of juniper berries and stumbled on this wonderful infusion which he named Genever. He called it Genever after the French term Genièvre meaning juniper. By 1655 it was already being commercially produced and English soldiers serving in the area, took affection to the spirit.
Another Gin history related with this drink is that during the reign of King Charles I, the quality of Gin and its image improved because of advances in distillation. Gin history also has a record that when King William III better known as William of Orange came to the throne, he made a series of statutes actively encouraGing distillation of English spirits. It is also seen in Gin history that sometimes, Gin was being distributed to workers as their wages.
The year 1729 nearly saw the cessation of Gin production when an excise license of £20 was introduced and two shillings per gallon duty was levied, resulting in an increase of illicit and bad spirits being produced as there were almost 7000 shops selling only spirits.
A further act in September 1739 making Gin prohibitively expensive resulted in public riots.
In the 1920’s Gin was heralded as the latest cocktail drink and became the darling of the famous Cunard Cruises. By 1951, over 7,000 Gin based cocktails were listed world wide.
The Oliver Twist London Ditilled Gin™ brand was established 2011 by Silvester Wyatt-Nicolle Limited in collaboration with SG Spirits Group Limited
Masterfully Distilled in the heart of London using traditional methods passed down through generations.
TM
Product of LondonQuintessentially English
40% vol. 70cl
Trade Mark 2577120 - Class 33
TM
Product of LondonQuintessentially English
40% vol. 70cl
STUART GUNNDIRECTOR
MOB: [email protected]
