BRAND INDIA

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GROUP MEMBERS

• VISHAL MEHTA • KOMAL MAHESHWARI• TAMBRUES DON• SUNIL PATEL• DEVANG VARSANI• DHARAK MODI• ARTI SHARMA

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FLOW OF PRESENTATION

• What do you understand by the word brand india?

• What is brand india?• How india is actually branded?• SWOT analysis• Conclusion

General perception about Brand India

• Gandhiji• Spirituality• Bollywood• Power • Cricket• Next superpower• Corrupt politicians• Patriotism

As per BBC survey 2010 4

What does brand mean?

• Trust, confidence, loyalty

• Differentiation

• Business ,marketing, advertising

www.businessdictionary.com 5

What is brand India?

• Unlike branding a product, branding a nation is much more dynamic with different stake holders in different points in time

• Brand India means signifying deeper aspects of India other than business such as values, ideals and images

6www.economictimes.com

How India is actually branded?

• Tourism

• Business

• Culture and tradition

• Bollywood

• Values

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Tourism

1. India ranks 68th among 139 countries

2. Tourism promoted through

campaigns like Incredible India,

Bharat Nirman

3. Advantage of cultural diversitywww.firstspot.com 8

Tourism is segregated on the basis of different segments like

• Rural tourism• Eco tourism• Attractions• Religious places/Spirituality

9www.incredibleindia.com

Business

• Liberalization

• Privatization

• FDI

• Export

10http://www.indiainbusiness.nic.in

Brand India Campaign

• Leading organizations working on building Brand India

• Done to attract business• Portrayal of an emerging destination for

business• Showcases India as a huge market for products

as well as services

11www.brandindiacampaign.com

Culture and Tradition

• Yoga• Hospitality• Joint Family system• Festivals• Art• Cultural Heritage

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Values

• Atithi devo bhava

• Aadar

• Saahita

13www.incredibleindia.org

Bollywood

• How Bollywood promotes India

• Madame tussauds museum

• Celebrities portraying themselves abroad

14www..madametussauds.com

SWOT ANALYSIS

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Strength

• Strong Election System• Strong Youth Force• Entrepreneurial Class• Strong Judiciary• Rich in Natural and Living Resources

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Weakness

• Lack of trained workforce• Increasing population• Migration of specialized professionals• “Chalta hai” attitude of Indians• Poverty

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Opportunity

• Big potential market in education sector• One of the largest consuming market• Research and development capability• Rise in tourism• Rural economy development and social

transformation

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Threat

• A feeling of unstable government

• Corruption

• High competition from foreign players

• Fast changing technologies and innovations

• Regional, religious, caste, culture conflicts

• Terrorism

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Conclusion

• Have an aura in the world• Consistency is a key aspect of successful

branding • Nation branding • Differs in culture, heritage, etc.• India as an amazing destination

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Thank you

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Webliography

• http://articles.economictimes.indiatimes.com/keyword/brand-india

• www.incredibleindia.com• www.madametussauds.com