Brand Identity Soyuz Coffee roasting - trimm.nl
Transcript of Brand Identity Soyuz Coffee roasting - trimm.nl
![Page 1: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/1.jpg)
Brand IdentitySoyuz Coffee roasting
![Page 2: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/2.jpg)
BACKGROUND
Soyuz Coffee roasting is a Russian coffee producer dedicated toHas focused on the development of high quality Specialty Coffee for the Russian market. They do this by means of three coffee brands which all appeal to a particular target group.
![Page 3: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/3.jpg)
QUESTION TO SKYBOX
Create an identity that presents Soyuz Coffee Roasting as the forward-thinking, high-quality pursuing, internationally operating coffee producer that it is.
![Page 4: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/4.jpg)
APPROACH
Our approach characterized itself in this as a phased one.First of all, it was important to understand which preconditionsapply to the corporate brand. In addition, we specifically made the Soyuz' proposition our "own". Subsequently, own brand values were created for Soyuz Coffee Roasting with which the strategic framework was determined in order to tart up the creative work with the right focus.
![Page 5: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/5.jpg)
IDENTITY
Thereafter, in three steps; sketch, focus and definition phase, we developed a basic identity which was based on a predefinedpre-established strategic framework
![Page 6: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/6.jpg)
OLD LOGO VS NEW LOGO
NEW LOGO OLD LOGO
![Page 7: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/7.jpg)
BRAND ELEMENT
To support the identity, we have developed a very iconic graphic symbol language which serves the purpose of shaping Soyuz Coffee Roasting as a brand in a very individual way. In such a way that this contributes to recognisability.
![Page 8: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/8.jpg)
BRAND ELEMENT
Based on the created device, as the basis we have the recorded the various shapes and translated them into a symbol language that makes it possible to provide the identity with a layered foundation.
![Page 9: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/9.jpg)
In addition to the basic shape, as reflected inthe word mark and the device, we also based the colours on previously defined core values and translated this into the accompanying palette.
COLOUR
LIGHT PETROLCMYK 75 - 26 - 30 - 6HEX# 388FA2
BLACK WHITE
SANDY YELLOWCMYK 0 - 32 - 84 - 0HEX# FAB43D
LIGHT SALMONCMYK 0 - 47 - 41 - 0HEX# F4A18D
LIGHT CORALCMYK 4 - 75 - 63 - 0HEX# E55D53
DIM PURPLECMYK 56 - 66 - 38 - 29HEX# 6D5164
ORIGIN CADET GREENCMYK 65 - 20 - 60 - 4HEX# 639C79
LIGHT STEEL BLUECMYK 51 - 25 - 0 - 0HEX# 89ADDC
TANCMYK 17 - 33 - 45 - 4HEX# D3AC8C
![Page 10: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/10.jpg)
TYPOGRAPHY
gBy applying a more multi-layered font use within the font type Futura family, we have shifted the emphasis in copy formatting to a more powerful and more aesthetic level. This comes to the visibility and recognizability good.
FUTURA PT
COFFEETYPO
#12Font family
BOLD DEMI MEDIUM BOOK LIGHT
![Page 11: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/11.jpg)
Coffee and especially packaging are providedwith a lot of information. Information about the bean, the taste, shelf life, etc. In order to present this information in a visually attractive and have more accessible way to present developed our own icon set.
VISUAL EXPLANATION OF DATA
![Page 12: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/12.jpg)
PHOTOGRAPHY
Photography is an important part with whichwithin a palette, resources can be expressed of its own brand character. On behalf of Soyuz Coffee Roasting, we have established regulations for this purpose in order to achieve the desirable 'individuality' in visual language, one that also ties in with the other corporate identity elements.
![Page 13: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/13.jpg)
![Page 14: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/14.jpg)
Identity FrameworkSoyuz Coffee roasting
![Page 15: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/15.jpg)
LOGO COLOUR TYPOGRAPHY
FUTURA PT
Font family
BOLD DEMI MEDIUM BOOK LIGHT
PHOTOGRAPHYBRAND ELEMENT
![Page 16: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/16.jpg)
1. WEBSITE
2. WEBSHOP / E-COMMERCE
3. BARISTA PACKAGING
4. POP UP STORE
5. SIGNING
6. NOTEBOOK /CUSTOM TYPEFACE
7. NOTE BOOK / PAPER CUP
8. DUST BAG
9. COTTON BAG
10. BUSINESSCARDS
11. WITH COMPLIMENTCARD
12. CALENDAR
13. AGENDA
14. PREMIUM BAG / SUSTAINABLE CUP
MEANS
![Page 17: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/17.jpg)
1.
![Page 18: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/18.jpg)
2.
![Page 19: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/19.jpg)
3.
![Page 20: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/20.jpg)
4.
g
![Page 21: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/21.jpg)
5.
![Page 22: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/22.jpg)
6.
![Page 23: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/23.jpg)
7.
![Page 24: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/24.jpg)
8.
![Page 25: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/25.jpg)
9.
![Page 26: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/26.jpg)
10.
![Page 27: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/27.jpg)
11.
![Page 28: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/28.jpg)
12.
![Page 29: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/29.jpg)
13.
![Page 30: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/30.jpg)
14.
![Page 31: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/31.jpg)
CONTACT
Does your brand need a boost or maybe we can get you on one help in some other way?
Send us an email or call us:
[email protected]+ 31 20 846 45 75
Get inspired or find out more about Skybox on: www.skybox.org
![Page 32: Brand Identity Soyuz Coffee roasting - trimm.nl](https://reader031.fdocuments.in/reader031/viewer/2022011810/61d4748d5d004066e67d1b4d/html5/thumbnails/32.jpg)