Brand identity session.06. September 12.08 Prepared by: Jacky Cahyadi, S.Sn. Consistent Flexibility.
Brand identity session.03. August 22.08What is the Corporate Identity?
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Transcript of Brand identity session.03. August 22.08What is the Corporate Identity?
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Brand identity
session.03. August 22.08What is the Corporate Identity?
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Corporate Identityjust not a logo
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What is the Corporate Identity?
The combination of the logo, visual system [typeface, color, imagery],
and editorial tone work together to forma unique and cohesive message of a company
Logo Design Workbook-Adams Morioka
Visual Communication Design 02 .session.02
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Corporate identity
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A corporate identity is the physical manifestation of the brand.
In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
vivalogo.com
Visual Communication Design 02 .session.02
I.D.
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Visual Communication Design 02 .session.02
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Visual Communication Design 02 .session.02
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Visual Communication Design 02 .session.02
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Corporate Identity Characters that are effective:William Golden said,
Visual Communication Design 02 .session.02
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Simple symbols to identifybut it’s appropriate with the corporate
Visual Communication Design 02 .session.02
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Design for longevity
Visual Communication Design 02 .session.02
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Make mnemonic value
Visual Communication Design 02 .session.02
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be Strong visual
Visual Communication Design 02 .session.02
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The advantage has a corporate identity
Veronica Napoles said,
Visual Communication Design 02 .session.02
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Dapat menerangkan perusahaan dan visi misinya1.
Visual Communication Design 02 .session.02
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Meningkatkan mentalitaspekerja2.
Visual Communication Design 02 .session.02
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Mempunyai Jaringanyang baik3.
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Karakter perusahaan dapatdikomunikasikan denganbaik
4.
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Citra yang mantap lebihDipercayai konsumen5.
Visual Communication Design 02 .session.02
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Kepercayaan publik6.
Visual Communication Design 02 .session.02
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CASE PROJECT
Visual Communication Design 02 .session.02
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CONNEXXION is a Public Transport in Holland
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Transport Brands before
Visual Communication Design 02 .session.02
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Color wheel transport brand
Visual Communication Design 02 .session.02
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Design concepts
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Color usage alternatives
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Color usage approved
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Brand icon
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Implementing
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Thank You for your attentionand see you next week