New BRAND Identity OB/GYN Midwife Associates

Marsha Denise Ford

2719 Felton DriveSuite AEast Point, Ga. 30344

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

Brand Identity

Section A

Logotype Studies 05

Brand Imagery 08

Advertising Possibilites 09 thru 13

Project Contents Page

Section A

Logotype Logo Three Versions 05

Business Card Ideas 08

Logo Type Studies

OB/GYN&A S S O C I A T E S

OB/GYN&A S S O C I A T E S

OB/GYN&A S S O C I A T E S

Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k

(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Berthold Akzidenz Grotesk Medium

C

D

Version One

OB GYN&A S S O C I A T E S

Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k

(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold

C

D

OB GYN&A S S O C I A T E S

OB GYN&A S S O C I A T E S

OB GYN&A S S O C I A T E S

Version Two

OB/GYNA S S O C I A T E S

&

Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k

&(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold

C

D

OB/GYNA S S O C I A T E S

&

OB/GYNA S S O C I A T E S

&

OB/GYNA S S O C I A T E S

&

Version Three

Thank you for letting me catch your miracle...

Family Centered Midwifery Care

404-349-2112 Office 404-767-6553 Fx

www.midwifeinfo.com/midwife2

Marsha Denise FordMidwife 2719 Felton DriveEast Point Fayetteville GA. 30344404-349-2112 Office 404-767-6553 Fxwww.midwifeinfo.com/midwife2

2719 Felton Drive East Point Fayetteville GA. 30344404-349-2112 Office

404-767-6553 Fxwww.midwifeinfo.com/midwife2

Midwife Cards

Counter Cards

Everyone knows there’s a critical difference between Brand imagery and User im-agery. A brand’s personality tells a story about the product. It tells its target market what to expect. It suggests heritage, quality, flavor, status, effectiveness, attrac-tiveness, service, value, when to use it, where to use it, how to use it, etc. Potent brands create rich pictures in the eye of the consumer.

Brand Imagery For Advertising

New Brand Advertising Billboard Diverse Market Approach One

Billboard Diverse Market Approach Two

New Brand Advertising Inplace Example

New Brand Advertising Light Box Example

New Brand Advertising Leave Behind 4 x 6 Card Brochure Example