Brand identity

Lewis

My chemical romance

My chemical romances last album “the black parade” has one of the most iconic rock images.They have a unique look, that Follows the theme of there Album title the black parade.

My chemical romance

We can see they have a simple but effective look. Using black and white as contrast they stand out very bold.They all wear military jackets, pants and boots to give them there look.The theme of there image fits the style of the album as it reflects death, as we see in there video “black parade”the same style is kept through out the album And there music videos

Three days grace

Three days grace change there brand identity from each album, but keep there Iconic logo and sound.The album one x had the theme of black through out reflecting the style and tone of there music

Three days grace

Through out the album they kept the same style The X was the logo for this album along with there usual font and band logo

Three days grace For there new album they have taken a whole new lifeThere last album used black and red as there primary colour, now they are using white and purple to reflect the tone and feel of there new album

Three days grace

Although they have a new look, features such as there logo and font have stayed the same so the audience know its there brand image

As you can see the font and logo are the same just in different colours to reflect the new albums look.

Three days grace

As we can see from there album one x to there latest life starts now, there image has changed but they keep a strong brand identity with each album.

Linkin park

This is linkin parks new logo, it has a simple design with the letter L and P integrated within the design, compared to the old logo…

Linkin parks old logo

We can see a change in style, this logo looks more chaotic and angry unlike the new logo. Although the differences we can still see there

brand identity

Linkin park

As we can see the photo on the left was taken a few years ago, and there style looks very punk with brightly coloured hair and big baggy cloths. As we see now on the right there style is different but keeping to the dark clothes etc.