BRAND IDENTITY MANUAL - newholland-tools. · PDF file1.1 3D LOGO BUILT AROUND YOU The logo is...
16
BRAND IDENTITY MANUAL
Transcript of BRAND IDENTITY MANUAL - newholland-tools. · PDF file1.1 3D LOGO BUILT AROUND YOU The logo is...
BRAND IDENTITY MANUAL
CONTENTS1. THE LOGO
2. STATIONERY
3. MARKETING AND COMMUNICATIONS
4. DEALER IDENTITY
1 THE LOGO1.1 3D LOGO
1.2 VECTORIAL LOGO
1.3 PAY-OFF/TAGLInE
1.4 CLEAR SPACE REQUIREMEnT
1.5 CORPORATE FOnT
1.6 COLOR VERSIOn OF 3D LOGO On COLOR
BACKGROUnDS
1.7 BLACK & WHITE VERSIOn OF 3D LOGO On
BLACK & WHITE BACKGROUnDS
1.8 VERSIOn A – COLOR VECTORIAL LOGO On
COLOR BACKGROUnDS
1.9 VERSIOn B – BLACK & WHITE VECTORIAL
LOGO On BLACK & WHITE BACKGROUnDS
1.10 VERSIOn C - LInE ART LOGO
1.11 LOGO COLOR CODES
1.12 InCORRECT USES OF LOGO
AnD OF PAY-OFF/TAGLInE
1.13 FIAT InDUSTRIAL LOGO
note: in case of specific adaptations where the application of the guidelines is not possible, it is recommended that the proportional dimension always be maintained.
1.1 3D LOGO
B U I L T A R O U N D Y O U
The logo is the primary element of recognition for a company, and represents its unique attributes and values. The three-dimensional version was chosen for this reason, as it is a better representation of New Holland’s solidity and substance than the flat version. The logo exists in two versions - color and black & white. The choice of version depends on printing technical specifications.
The maximum size of the 3D logo is 1500 mm/59 inches. The smallest size at which it may be reproduced is 25mm/ 0.98 inches.Should it be necessary to reproduce the logo in a size outside the range indicated, the 2D version must be used.
BUILT AROUND YOU is the pay-off (see chapter 1.3).
B U I L T A R O U N D Y O U
MINIMUM SIzE Of LOGO
B U I L T A R O U N D Y O U
25 / 1
MAxIMUM SIzE Of LOGO
Color version Black & white version
1500 / 60 1500 / 60
B U I L T A R O U N D Y O U
25 / 1
All measurements are expressed in mm/inches
1.2 VECTORIAL LOGO
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
The logo must always be used in 3D.In exceptional cases, where technical print specifications do not allow four-color printing, the 2D version shown here may be used.
The minimum size of the logo is 25 mm/ 0.98 inches. There is no maximum limit to the size of vectorial logos.
A - Color version
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
B - Black & white version C - Line art version
25 / 1
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
25 / 1
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
25 / 1
B U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
Minimum size of logo
All measurements are expressed in mm/inches
1.3 PAY-OFF/TAGLInE
B U I L T A R O U N D Y O U 1/2 X1/2 X
X
3D logo version
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U1/2 X1/2 X
X
Vectorial logo version
The sentence signifying the company’s mission (pay-off/tagline) is positioned below the logo.The use of the logo together with the pay-off/tagline is mandatory on the following communication material:• Corporate advertising campaign• Dealer advertising campaign• Brochure• Flyer• Promotional printed materials• Point of sale materials• Merchandising• WebThe pay-off is not used on stationery: for details please refer to chapter 2.The pay-off/tagline must never be altered in any way and must always be reproduced with the logo respecting the size and proportions shown here.The font used for the payoff is Din black.
X = unit of measurement, which equals the height of the H letter of the logo
1.4 CLEAR SPACE REQUIREMEnTThe logo must always appear clearly and in isolation. For this reason there is a clear space requirement where no text or images can appear in order not to drive attention away from the logo.The propor tion between the logo and the clear space area required is set as shown here and may not be modified.
B U I L T A R O U N D Y O U
Y
1/4 Y
1/4 Y
1/4 Y 1/4 Y
Y = unit of measurement, which equals the width of the logo
1.5 CORPORATE FOnT
a b c ç d e f g h i j k l m n o p q r s t u v w x y z
A B C Ç D E F G H I J K L M N O P Q R S T
U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ⁄ )
GILL SANS LIGHT
a b c ç d e f g h i j k l m n o p q r s t u v w x y z
A B C ç D E F G H I J K L M N O P Q R S T U
V W X Y Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ⁄ )
GILL SANS LIGHT ITALIC
a b c ç d e f g h i j k l m n o p q r s t u v w x y z
A B C Ç D E F G H I J K L M n O P Q R S T U
V W X Y Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ⁄ )
GILL SAnS
a b c ç d e f g h i j k l m n o p q r s t u v w x y z
A B C ç D E F G H I J K L M N O P Q R S T U
V W X Y Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ⁄ )
GILL SANS ITALIC
a b c ç d e f g h i j k l m n o p q r s t u v w x y z
A B C Ç D E f G H I J K L M N O P Q R S T
U V W x Y z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ⁄ )
GILL SANS BOLD
a b c ç d e f g h i j k l m n o p q r s t u v w x y z
A B C ç D E F G H I J K L M N O P Q R S T
U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ⁄ )
GILL SANS BOLD ITALIC
The font is part of the corporate identity, and is an important element of communication. The font associated with the logo is a vital element of the corporate identity in all types of communication.New Holland Construction’s typeface is Gill Sans, in the versions shown here.
1.6 COLOR VERSIOn OF 3D LOGO On COLOR BACKGROUnDSBecause of its characteristics, the logo can be used on all colored backgrounds, be they light-colored, dark-colored or photographic. On the other hand, the pay-off/tagline can only be reproduced in either white or black to ensure the best possible visibility.In all cases, it is essential to maximize the logo’s visibility.In case of color backgrounds different from the ones indicated below, please refer to your local Communication Manager.
B u i l t a r o u n d y o u
B u i l t a r o u n d y o u B u i l t a r o u n d y o u
B u i l t a r o u n d y o u
B u i l t a r o u n d y o u
B u i l t a r o u n d y o u
1.7 BLACK & WHITE VERSIOn OF 3D LOGO On BLACK & WHITE BACKGROUnDS
B u i l t a r o u n d y o u B u i l t a r o u n d y o u
The black and white version of the 3D logo may be used on grayscale backgrounds. The pay-off may be used in either white or black to ensure the best possible visibility.In all cases it is essential to maximize the logo’s visibility.
30% grayscale backgroundBlack background
1.8 VERSIOn A – COLOR VECTORIAL LOGO On COLOR BACKGROUnDS
White background Black background
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
Yellow background
The logo must always be used in 3D.In exceptional cases, where technical print specifications do not allow four-color printing, the 2D version shown here may be used.For two-color printing, pantone 109 C (yellow) and pantone Process Black must be used.When the logo is reproduced on full color yellow or black background, an outline should be used as shown in order to ensure the logo is clearly visible.The outline may be used only in the cases shown here, when printing on colour.
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
25 / 1 25 / 1 25 / 1
Minimum size of logo
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
All measurements are expressed in mm/inches
1.9 VERSIOn B – BLACK & WHITE VECTORIAL LOGO On WHITE, GRAY & BLACK BACKGROUnDS
White background 30% grayscale background Black background
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
The logo must always be used in 3D.In exceptional cases, where technical print specifications do not allow four-color printing, the 2D version shown here may be used.In this version of the logo, the yellow background is replaced by a 30% grayscale. When reproduced on grayscale or black background, an outline should be used as shown in order to ensure the logo is clearly visible.The outline may be used only in the cases shown here, when printing in black & white.
25 / 1 25 / 1
Minimum size of logo
25 / 1
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
All measurements are expressed in mm/inches
1.10 VERSIOn C - LInE ART LOGOThe logo must always be used in 3D.In exceptional cases, where technical print specifications do not allow four-color printing, the 2D version shown here may be used.The vectorial black & white line ar t version may be used on white or black background.The minimum size of the logo is 25 mm/0.98 inches.
White background Black background
B U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
B U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
25 / 1 25 / 1
B U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
All measurements are expressed in mm/inches
1.11 LOGO COLOR CODES
c 0; m 10; y 100; k 0 c 0; m 0; y 0; k 100
Process Black C
RGB: R 0 - G 0 - B 0
HTML: 000000
RAL: 9017
Pantone 109 C
RGB: R 254 - G 203 - B 0
HTML: F7D417
RAL: 1021
New Holland’s corporate colors are yellow and black, as shown. The use of grayscale is allowed as shown to achieve special graphic effects. Paper quality and printing methods can alter the appearance of the colors, therefore the use of the relevant Pantone is recommended in order to achieve the best result in all cases.
B U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O UB U I L T A R O U N D Y O UB U I L T A R O U N D Y O U B U I L T A R O U N D Y O U
Pantone colors:
four-color printing:
K 30%
Process Black 30%
1.12 InCORRECT USES OF LOGO AnD OF PAY-OFF/TAGLInEThe proportions of the logo must always be respected. No variation in dimensions or prospective is permitted.The pay-off must always be used as shown in chapter 1.9 Pay-off/tagline. Therefore, no alterations are permitted to the font, dimensions or alignment. No color other than black or white may be used. Bear in mind the objective is always to maximize the visibility of the logo.Please avoid using the logo and the payoff on backgrounds that could compromise the logo’s visibility.
B u i l t a r o u n d y o u
Built around you
B u i l t a r o u n d y o u
B u i l ta r o u n d
y o u
B u i l t a r o u n d y o u
B u i l t a r o u n d y o u
Built around you
1.13 FIAT InDUSTRIAL LOGO
BACKGROUnDPantone 294 C
LInE AnD LOGOTYPEPantone 123 C
PANTONE COLORS
BACKGROUnDCyan 100%Magenta 70%Yellow 0%Black 30%
BACKGROUnDCyan 0%Magenta 0%Yellow 0%Black 15%
BACKGROUnDCyan 0%Magenta 0%Yellow 0%Black 0%
LInE AnD LOGOTYPECyan 0%Magenta 20%Yellow 90%Black 0%
OUTLInECyan 0%Magenta 0%Yellow 0%Black 60%
OUTLInECyan 0%Magenta 0%Yellow 0%Black 100%
LInE AnD LOGOTYPECyan 0%Magenta 0%Yellow 0%Black 100%
LInE AnD LOGOTYPECyan 0%Magenta 0%Yellow 0%Black 100%
fOUR-COLOR PRINTING
BLACK & WHITE
BLACK & WHITE
The Fiat Industrial logo is included in New Holland’s brand identity to highlight the strength conveyed to the brand by belonging to a powerful Industrial.
