BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI....

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BRAND IDENTITY MANUAL

Transcript of BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI....

Page 1: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

BRAND IDENTITY MANUAL

Page 2: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Our Heritage...

Mahatma Gandhi thFICCI's 4 AGM in April 7, 1931

“ should regard themselves as trustees & servants of the poor...”

The Industry

Contents

About FICCI . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01

Logo and its definition . . . . . . . . . . . . . . . . . . . . 02

FICCI Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

Black & White Logo. . . . . . . . . . . . . . . . . . . . . . . 04

Anti-colour effect of Logo . . . . . . . . . . . . . . . . . . 05

Logo Grid System . . . . . . . . . . . . . . . . . . . . . . . . 06

Minimum Space around logo . . . . . . . . . . . . . . . 07

Background management of Logo Colour . . . . . 09

Wrong use of Logo . . . . . . . . . . . . . . . . . . . . . . . 08

Allied Bodies Logo. . . . . . . . . . . . . . . . . . . . . . . . 10

Primary English Typeface . . . . . . . . . . . . . . . . . . 11

Application System (Print)

Business card . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Envelope (4x9 inch). . . . . . . . . . . . . . . . . . . . . . . 14

Envelope (10x12 inch). . . . . . . . . . . . . . . . . . . . . 16

Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Cover Design and Logo Placement . . . . . . . . . . . 20

ADS (News paper) . . . . . . . . . . . . . . . . . . . . . . . . 23

AD (60 cc) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

AD (Quarter Page). . . . . . . . . . . . . . . . . . . . . . . . 25

AD (Half Page) . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

AD (Full Page) . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Presentation (Power Point ) . . . . . . . . . . . . . . . . 29

Badge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Badge Lenyard. . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Fliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Invitation Card. . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Note Pad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Application System (Outdoor)

Backdrop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Standee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Hoarding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Carry Bags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

T Shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

CD Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Crockery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Pen Drive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Page 3: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Our Heritage...

Mahatma Gandhi thFICCI's 4 AGM in April 7, 1931

“ should regard themselves as trustees & servants of the poor...”

The Industry

Contents

About FICCI . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01

Logo and its definition . . . . . . . . . . . . . . . . . . . . 02

FICCI Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

Black & White Logo. . . . . . . . . . . . . . . . . . . . . . . 04

Anti-colour effect of Logo . . . . . . . . . . . . . . . . . . 05

Logo Grid System . . . . . . . . . . . . . . . . . . . . . . . . 06

Minimum Space around logo . . . . . . . . . . . . . . . 07

Background management of Logo Colour . . . . . 09

Wrong use of Logo . . . . . . . . . . . . . . . . . . . . . . . 08

Allied Bodies Logo. . . . . . . . . . . . . . . . . . . . . . . . 10

Primary English Typeface . . . . . . . . . . . . . . . . . . 11

Application System (Print)

Business card . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Envelope (4x9 inch). . . . . . . . . . . . . . . . . . . . . . . 14

Envelope (10x12 inch). . . . . . . . . . . . . . . . . . . . . 16

Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Cover Design and Logo Placement . . . . . . . . . . . 20

ADS (News paper) . . . . . . . . . . . . . . . . . . . . . . . . 23

AD (60 cc) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

AD (Quarter Page). . . . . . . . . . . . . . . . . . . . . . . . 25

AD (Half Page) . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

AD (Full Page) . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Presentation (Power Point ) . . . . . . . . . . . . . . . . 29

Badge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Badge Lenyard. . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Fliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Invitation Card. . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Note Pad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Application System (Outdoor)

Backdrop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Standee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Hoarding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Carry Bags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

T Shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

CD Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Crockery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Pen Drive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Page 4: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

We listen

Our Secretariat, supported by economic and policy experts, interacts closely with members to recognize the

issues facing the industry. We ensure that these issues are heard by policymakers, legislators and regulators.

We analyse

FICCI’s corpus of highly trained economists examines the issues on the basis of actual evidence collected

through regular surveys and interactions with industry. Our analysis backed by evidence is channelised into

policy inputs.

We influence

Our political access, breadth of membership and analytical output enables us to influence policy at the

highest level.

Our members benefit from timely business and political intelligence including:

• Market leading economic surveys, forecasts and business confidence surveys.

• Primary & Secondary research reports including sector specific reports.

• Strategic insights to help guide business decision making.

• Impacting policy through various thought leader ship initiatives.

We connect

Linking businesses to the right people - all members have unrivalled networking opportunities as a result of a

prestigious annual calendar of national and international events that offers access to eminent persons from

business and government. We have a wide range of conferences and exhibition - locally, nationally and

internationally - that puts business people in touch with the people that matter.

Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with India’s struggle for independence, its industrialisation, and its emergence as one of the most rapidly growing global economies. FICCI has contributed to this historical process by encouraging debate, articulating the private sector’s views and influencing policy.

A not-for-profit organisation, FICCI is the voice of India’s business and industry.

FICCI draws its membership from the corporate sector, both private and public, including SMEs and MNCs; FICCI enjoys an indirect membership of over 2,50,000 companies from various regional chambers of commerce.

0101

About FICCI

Page 5: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

We listen

Our Secretariat, supported by economic and policy experts, interacts closely with members to recognize the

issues facing the industry. We ensure that these issues are heard by policymakers, legislators and regulators.

We analyse

FICCI’s corpus of highly trained economists examines the issues on the basis of actual evidence collected

through regular surveys and interactions with industry. Our analysis backed by evidence is channelised into

policy inputs.

We influence

Our political access, breadth of membership and analytical output enables us to influence policy at the

highest level.

Our members benefit from timely business and political intelligence including:

• Market leading economic surveys, forecasts and business confidence surveys.

• Primary & Secondary research reports including sector specific reports.

• Strategic insights to help guide business decision making.

• Impacting policy through various thought leader ship initiatives.

We connect

Linking businesses to the right people - all members have unrivalled networking opportunities as a result of a

prestigious annual calendar of national and international events that offers access to eminent persons from

business and government. We have a wide range of conferences and exhibition - locally, nationally and

internationally - that puts business people in touch with the people that matter.

Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with India’s struggle for independence, its industrialisation, and its emergence as one of the most rapidly growing global economies. FICCI has contributed to this historical process by encouraging debate, articulating the private sector’s views and influencing policy.

A not-for-profit organisation, FICCI is the voice of India’s business and industry.

FICCI draws its membership from the corporate sector, both private and public, including SMEs and MNCs; FICCI enjoys an indirect membership of over 2,50,000 companies from various regional chambers of commerce.

0101

About FICCI

Page 6: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

FICCI Logo

The logo is composed of the

abbreviation FICCI. should

be strictly executed in accordance with the specifications in standard form.

The new identity embodies the Indian tricolour through

an energetic and progressive form and is a manifestation

of Indian business' achievements at a global level.

Conceptualised and designed by India's leading agency

Rediffusion YR, the new FICCI identity is symbolic of the

changing face of Indian business- from the agrarian look

of the independence era to the incorporation of

industrial chimneys in the 70s to the bold in blue look of

the post- liberalisation era. The new identity is an

expression to take FICCI forward into the era of

representing India as a global super power while

retaining the Indian values which have been instrumental

in scripting India's success story.

Representing modernity, vibrancy and new trajectory

that industry and the nation are now endowed with, the

new FICCI logo is a youthful and dynamic symbol that

reflects the chamber's trust and faith on an India that is

rising to a new trajectory.

Logo andits definition

0302

As a general rule, third parties may not use the FICCI logo ("logo"). On this page are the limited

circumstances under which third parties may use the FICCI logo. The logo must always be used pursuant to

the specifications on this page to identify FICCI products or services. Any use that falls outside of these

specifications is strictly prohibited.

nThird parties may only use the logo without a license only under the following limited circumstances:

In advertising, marketing collateral, or a website that references your connection with FICCI (for

example, the material states that you are an authorized distributor or reseller FICCI products) provided

that the area in which the FICCI logo is used includes the corporate logo of at least 1 other company

with which you have a similar relationship.

In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of FICCI

products, and in such a manner that associates licensed FICCI logo.

n

n

FICCI reserves the right in its sole

discretion to terminate or modify

permission to display the logo, and

may request that third parties modify

or delete any use of the logo that, in

FICCI's sole judgment, does not

comply with these guidelines, or might

otherwise impair FICCI 's rights in the

logo. FICCI further reserves the right

to object to unfair uses or misuses of

its trademarks or other violations of

applicable law.

Page 7: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

FICCI Logo

The logo is composed of the

abbreviation FICCI. should

be strictly executed in accordance with the specifications in standard form.

The new identity embodies the Indian tricolour through

an energetic and progressive form and is a manifestation

of Indian business' achievements at a global level.

Conceptualised and designed by India's leading agency

Rediffusion YR, the new FICCI identity is symbolic of the

changing face of Indian business- from the agrarian look

of the independence era to the incorporation of

industrial chimneys in the 70s to the bold in blue look of

the post- liberalisation era. The new identity is an

expression to take FICCI forward into the era of

representing India as a global super power while

retaining the Indian values which have been instrumental

in scripting India's success story.

Representing modernity, vibrancy and new trajectory

that industry and the nation are now endowed with, the

new FICCI logo is a youthful and dynamic symbol that

reflects the chamber's trust and faith on an India that is

rising to a new trajectory.

Logo andits definition

0302

As a general rule, third parties may not use the FICCI logo ("logo"). On this page are the limited

circumstances under which third parties may use the FICCI logo. The logo must always be used pursuant to

the specifications on this page to identify FICCI products or services. Any use that falls outside of these

specifications is strictly prohibited.

nThird parties may only use the logo without a license only under the following limited circumstances:

In advertising, marketing collateral, or a website that references your connection with FICCI (for

example, the material states that you are an authorized distributor or reseller FICCI products) provided

that the area in which the FICCI logo is used includes the corporate logo of at least 1 other company

with which you have a similar relationship.

In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of FICCI

products, and in such a manner that associates licensed FICCI logo.

n

n

FICCI reserves the right in its sole

discretion to terminate or modify

permission to display the logo, and

may request that third parties modify

or delete any use of the logo that, in

FICCI's sole judgment, does not

comply with these guidelines, or might

otherwise impair FICCI 's rights in the

logo. FICCI further reserves the right

to object to unfair uses or misuses of

its trademarks or other violations of

applicable law.

Page 8: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Anti-colour

effect of logo

The anti-colour effect is an

important form of visual

performance.

Should be strictly executed in

accordance with the

specifications in standard form.

Black and White

format of logo

The black and white format

of the logo helps to identify graphics

production, as well as printing

and logo registration.

0504

The following guidelines must be followed for all use of the logo:nUse only approved FICCI logo artwork as provided:

Use the positive version on light or white backgrounds. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs.The symbol may not be separated from the logotype.A one color logo is only acceptable when media reproduction is limited. In these cases, the logo may be reversed to white on a background that provides suitable contrast. A black logo is allowed when media reproduction is black only.The width of the logo must always be at least 70 pixels for on-screen or 1” (25mm) for print.

n

n

n

n

Page 9: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Anti-colour

effect of logo

The anti-colour effect is an

important form of visual

performance.

Should be strictly executed in

accordance with the

specifications in standard form.

Black and White

format of logo

The black and white format

of the logo helps to identify graphics

production, as well as printing

and logo registration.

0504

The following guidelines must be followed for all use of the logo:nUse only approved FICCI logo artwork as provided:

Use the positive version on light or white backgrounds. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs.The symbol may not be separated from the logotype.A one color logo is only acceptable when media reproduction is limited. In these cases, the logo may be reversed to white on a background that provides suitable contrast. A black logo is allowed when media reproduction is black only.The width of the logo must always be at least 70 pixels for on-screen or 1” (25mm) for print.

n

n

n

n

Page 10: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Minimum space around logoAround the logo there should

always be enough space to

ensure a powerful and clear

visual image in all type of media,

so that it appears clear and distinct

from other elements.

To ensure the integrity and

visual impact of the logo,

0 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0

0

1

2

3

4

5

6

7

8

9

1 0

1 1

1 2

1 3

1 4

1 5

1 6

1 7

1 8

1 9

2 0

To ensure the accuracy of the logo

graphic, should be strictly executed in

accordance with the

specifications in standard form.

Logo grid system

0706

should

be strictly executed in accordance with the specifications in standard form.

To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The cap height of the 'F' in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the Logo.

Page 11: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Minimum space around logoAround the logo there should

always be enough space to

ensure a powerful and clear

visual image in all type of media,

so that it appears clear and distinct

from other elements.

To ensure the integrity and

visual impact of the logo,

0 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0

0

1

2

3

4

5

6

7

8

9

1 0

1 1

1 2

1 3

1 4

1 5

1 6

1 7

1 8

1 9

2 0

To ensure the accuracy of the logo

graphic, should be strictly executed in

accordance with the

specifications in standard form.

Logo grid system

0706

should

be strictly executed in accordance with the specifications in standard form.

To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The cap height of the 'F' in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the Logo.

Page 12: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Wrong use of

FICCI Logo

Federation of Indian Chambers of Commerce and Industry

Federation of Indian Chambers of Commerce and Industry

Federation of Indian Chambers of Commerce and Industry

Federation of Indian Chambers of Commerce and Industry

Background

management

of logo colour

The sample illustrates the rule of

logo applied on the background of

dark and bright colours,

which is the reference for

implementation.

Background Colour(White)

Background Colour(Pantone Colour)

Background Colour(Black)

Background Colour(Gold)

Background Colour(Silver)

Background Colour(Light grey)

0908

1. The logo may not be used in any manner that might imply that any non- FICCI materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with FICCI.

2. The logo may not be displayed as a primary or prominent feature on any non- FICCI materials.

3. The logo may not be imitated or used as a design feature in any manner.4. The logo may not be used in a manner that would disparage FICCI or services.5. The logo must be used as provided by FICCI with no changes, including but not limited to changes in the color,

proportion, or design, or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

6. The logo must appear only in a horizontal position.7. Positioning of Logo should be approved by FICCI Corporate Communications Department.

Neither the logo nor the FICCI name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.

Page 13: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Wrong use of

FICCI Logo

Federation of Indian Chambers of Commerce and Industry

Federation of Indian Chambers of Commerce and Industry

Federation of Indian Chambers of Commerce and Industry

Federation of Indian Chambers of Commerce and Industry

Background

management

of logo colour

The sample illustrates the rule of

logo applied on the background of

dark and bright colours,

which is the reference for

implementation.

Background Colour(White)

Background Colour(Pantone Colour)

Background Colour(Black)

Background Colour(Gold)

Background Colour(Silver)

Background Colour(Light grey)

0908

1. The logo may not be used in any manner that might imply that any non- FICCI materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with FICCI.

2. The logo may not be displayed as a primary or prominent feature on any non- FICCI materials.

3. The logo may not be imitated or used as a design feature in any manner.4. The logo may not be used in a manner that would disparage FICCI or services.5. The logo must be used as provided by FICCI with no changes, including but not limited to changes in the color,

proportion, or design, or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

6. The logo must appear only in a horizontal position.7. Positioning of Logo should be approved by FICCI Corporate Communications Department.

Neither the logo nor the FICCI name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.

Page 14: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Allied Bodies logo

The FICCI logo to be attached with the

allied body logo and standard

guidelines of Logo to be strictly

adhered to.

Primary English

typographyThese typefaces of Calibri for Headings

and running text have been

chosen as the primary typefaces for all

English applications. Choosing

different size and weight

variations regarding to diff erent

content, but it is unacceptable to

apply the typeface out of the

range without special

circumstances.

Industry's Voice for Policy Change

Calibri

Industry's Voice for Policy Change

Industry's Voice for Policy Change

Calibri Normal

Calibri Italics

Calibri Bold

1110

Page 15: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Allied Bodies logo

The FICCI logo to be attached with the

allied body logo and standard

guidelines of Logo to be strictly

adhered to.

Primary English

typographyThese typefaces of Calibri for Headings

and running text have been

chosen as the primary typefaces for all

English applications. Choosing

different size and weight

variations regarding to diff erent

content, but it is unacceptable to

apply the typeface out of the

range without special

circumstances.

Industry's Voice for Policy Change

Calibri

Industry's Voice for Policy Change

Industry's Voice for Policy Change

Calibri Normal

Calibri Italics

Calibri Bold

1110

Page 16: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Ashok SinghDirector

Federation of Indian Chambers of Commerce and Industry

Business Card(Actual Sample)

The production of FICCI

Business card should follow the

design specifications,

without any changes in the size,

font, colour and layout

combinations.

C 0/ M 80/ Y 100/ K 0

C 100/ M 75/ Y 0/ K 0

C 0/ M 0/ Y 0/ K100

Federation House, Tansen Marg, New Delhi 110 001 F +91 11 2332 9369 I Iwww.ficci.com

Estd. 1927

NameDesignation

.7 C

M

.5 CM

3.5 CM

Publicity (Print)

Business Cardlogo Placement

1312

size :material :

processing : CMYK

3.5 X 2.25 inchGruppo Cordenons NaturalEvolution, 280 GSM

font : apply Founder Calibri Bold forname (10 pt) apply CalibriNormal for Text

Logo placement : FICCI logo should be placed ontop right of the latterhead

Specifications

.7 CM

.4 CM

Page 17: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Ashok SinghDirector

Federation of Indian Chambers of Commerce and Industry

Business Card(Actual Sample)

The production of FICCI

Business card should follow the

design specifications,

without any changes in the size,

font, colour and layout

combinations.

C 0/ M 80/ Y 100/ K 0

C 100/ M 75/ Y 0/ K 0

C 0/ M 0/ Y 0/ K100

Federation House, Tansen Marg, New Delhi 110 001 F +91 11 2332 9369 I Iwww.ficci.com

Estd. 1927

NameDesignation

.7 C

M

.5 CM

3.5 CM

Publicity (Print)

Business Cardlogo Placement

1312

size :material :

processing : CMYK

3.5 X 2.25 inchGruppo Cordenons NaturalEvolution, 280 GSM

font : apply Founder Calibri Bold forname (10 pt) apply CalibriNormal for Text

Logo placement : FICCI logo should be placed ontop right of the latterhead

Specifications

.7 CM

.4 CM

Page 18: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Envelope (4x9)(Actual Sample)

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY

Envelope Layoutlogo Placement(4x9)

3 In

ch

0.7

5 In

ch

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY size :

paper : 100 Gsm Super

Print

4x9 inch

processing: CMYK

1514

Specifications

Page 19: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Envelope (4x9)(Actual Sample)

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY

Envelope Layoutlogo Placement(4x9)

3 In

ch

0.7

5 In

ch

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY size :

paper : 100 Gsm Super

Print

4x9 inch

processing: CMYK

1514

Specifications

Page 20: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY

Envelope Layoutlogo Placement(12x10)

Envelope (12x10)(Actual Sample)

7 In

ch

0.75 Inch

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY

1716

size :

material : 170 Gsm Super Print/Maplitho Paper

Print

12x10 inch

processing: CMYK

Specifications

Page 21: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY

Envelope Layoutlogo Placement(12x10)

Envelope (12x10)(Actual Sample)

7 In

ch

0.75 Inch

FEDERATION HOUSE, TANSEN MARG, NEW DELHI - 110 001

FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY

1716

size :

material : 170 Gsm Super Print/Maplitho Paper

Print

12x10 inch

processing: CMYK

Specifications

Page 22: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Letterhead(Actual Sample)Dr. A Didar SinghName

LetterheadLayout

C 100/ M 75/ Y 0/ K 0

1 Inch

0.75 Inch

1918

Secretary General

C 100/ M 75/ Y 0/ K 0

size :material : 100/120 Gsm German deo

processing : CMYK

International A4

Logo placement : FICCI logo should be placed ontop right of the letterhead

Fonts : Calibri

Fonts Size : Calibri 12 pt. running textCalibri Bold 20 pt for Heading

Margin : 1 inch from all sides

size :material : 100/120 Gsm German deo

processing : CMYK

International A4

Logo placement : FICCI logo should be placed ontop right of the letterhead

Fonts : Calibri

Fonts Size : Calibri 12 pt. running textCalibri Bold 20 pt for Heading

Margin : 1 inch from all L to R3 inch from top

Page 23: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Letterhead(Actual Sample)Dr. A Didar SinghName

LetterheadLayout

C 100/ M 75/ Y 0/ K 0

1 Inch

0.75 Inch

1918

Secretary General

C 100/ M 75/ Y 0/ K 0

size :material : 100/120 Gsm German deo

processing : CMYK

International A4

Logo placement : FICCI logo should be placed ontop right of the letterhead

Fonts : Calibri

Fonts Size : Calibri 12 pt. running textCalibri Bold 20 pt for Heading

Margin : 1 inch from all sides

size :material : 100/120 Gsm German deo

processing : CMYK

International A4

Logo placement : FICCI logo should be placed ontop right of the letterhead

Fonts : Calibri

Fonts Size : Calibri 12 pt. running textCalibri Bold 20 pt for Heading

Margin : 1 inch from all L to R3 inch from top

Page 24: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Cover Designand Logo Placement(Actual Sample)

Cover Designand Logo Placement Grid

Title / Unit

0.75 inch

0.75 inch

3

Partner Country

Republic of Korea

FICCI FRAMES 2013

12-14 March, 2013The Renaissance, Powai, Mumbai, India

Engaging a Billion Consumers

Asia’s Largest Convention on the Business of Media & Entertainment

Source : FICCI FRAMES 2013 Source : India Infrastructure Summit 2013

2120

size :

material : 300/250/170 Gsm for Cover/Matt/Gloss

Print

International A4/Indian A4/A5

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event / Partner Logo

Page 25: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Cover Designand Logo Placement(Actual Sample)

Cover Designand Logo Placement Grid

Title / Unit

0.75 inch

0.75 inch

3

Partner Country

Republic of Korea

FICCI FRAMES 2013

12-14 March, 2013The Renaissance, Powai, Mumbai, India

Engaging a Billion Consumers

Asia’s Largest Convention on the Business of Media & Entertainment

Source : FICCI FRAMES 2013 Source : India Infrastructure Summit 2013

2120

size :

material : 300/250/170 Gsm for Cover/Matt/Gloss

Print

International A4/Indian A4/A5

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event / Partner Logo

Page 26: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

2322

Placement of FICCI Logo in a Joint Publication

Principal Sponsor

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

size :

material : 300/250/170 Gsm for Cover/Matt/Gloss

Print

International A4/Indian A4/A5

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left orcentre

Specifications

Principal Sponsor

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

Principal Sponsor

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

Logo 1 Logo 2

Placement of "About FICCI" in aJoint Publication

size :

material : 300/250/170 Gsm for Cover/Matt/Gloss

Print

International A4/Indian A4/A5

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left orcentre

Specifications

Department of Chemicals & Petro-ChemicalsGovernment of India

For further details, please contact…

Mr P. S. SinghHead-Chemicals & Petrochemicals Division

FICCIFederation House, 1 Tansen Marg,

New Delhi-110001Tel: +91-11-23316540 (Dir)

EPBX: +91-11-23738760-70 (Extn 395)Fax: +91-11-23320714/23721504

Email: [email protected]

Ms Charu SmitaAssistant Director-Chemicals & Petrochemicals Division

FICCIFederation House, 1 Tansen Marg,

New Delhi-110001Tel: +91-1123357350 (Dir)

EPBX: +91-1123738760-70 (Extn 474)Fax: +91-1123320714/23721504

Email: [email protected]

Industry’s Voice for Policy Change

http://www.ficci.com/sector.asp?secid=7

Page 27: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

2322

Placement of FICCI Logo in a Joint Publication

Principal Sponsor

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

size :

material : 300/250/170 Gsm for Cover/Matt/Gloss

Print

International A4/Indian A4/A5

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left orcentre

Specifications

Principal Sponsor

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

Principal Sponsor

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

FICCI - HSBC Knowledge Initiative

Water Management in Chemical Industries

Logo 1 Logo 2

Placement of "About FICCI" in aJoint Publication

size :

material : 300/250/170 Gsm for Cover/Matt/Gloss

Print

International A4/Indian A4/A5

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left orcentre

Specifications

Department of Chemicals & Petro-ChemicalsGovernment of India

For further details, please contact…

Mr P. S. SinghHead-Chemicals & Petrochemicals Division

FICCIFederation House, 1 Tansen Marg,

New Delhi-110001Tel: +91-11-23316540 (Dir)

EPBX: +91-11-23738760-70 (Extn 395)Fax: +91-11-23320714/23721504

Email: [email protected]

Ms Charu SmitaAssistant Director-Chemicals & Petrochemicals Division

FICCIFederation House, 1 Tansen Marg,

New Delhi-110001Tel: +91-1123357350 (Dir)

EPBX: +91-1123738760-70 (Extn 474)Fax: +91-1123320714/23721504

Email: [email protected]

Industry’s Voice for Policy Change

http://www.ficci.com/sector.asp?secid=7

Page 28: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Print Advertisement (Full Page)1727 sq.cm (32.9x52.5 cm)1650 sq.cm(33x50 cm)(Actual Sample)

Source : FICCI AGM 2012

0.75 inch

0.75 inch

Sponsor logo

Print Advertisement (Full Page) Layout

0.75 inch

Sponsor logo

3.5 inch 3.5 inch

Event Unit Date & Venue

Event / Partner Logo

Event Unit Date & Venue

2524

size : 1650sq.cm/1727 sq.cm/ 1250 sq.cm

processing : CMYK

Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left

Specifications

Page 29: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Print Advertisement (Full Page)1727 sq.cm (32.9x52.5 cm)1650 sq.cm(33x50 cm)(Actual Sample)

Source : FICCI AGM 2012

0.75 inch

0.75 inch

Sponsor logo

Print Advertisement (Full Page) Layout

0.75 inch

Sponsor logo

3.5 inch 3.5 inch

Event Unit Date & Venue

Event / Partner Logo

Event Unit Date & Venue

2524

size : 1650sq.cm/1727 sq.cm/ 1250 sq.cm

processing : CMYK

Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left

Specifications

Page 30: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Publicity (Print)

0.75 inch

0.75 inch

Sponsor logo

0.75 inch

Sponsor logo

3.5 inch 3.5 inch

Event Unit Date & Venue

Event Unit Date & Venue

Source : India Steel 2013

Source : 9th Aero India 2013

Print Advertisement (Quarter Page) - 400 sq.cm (16x25)294 sq.cm (21x14 cm)

Print Advertisement (60cc)/ (12x20 cm)(Attached Sample)

240 sq.cmPrint Advertisement (60cc)

2726

Event/Partner Logo

size : 240 sq.cm / 400 sq.cm / 308 sq.cm

processing : CMYK

Logo placement : FICCI logo should be placed on topright of the cover and partnerorganisation logo should be placedon top left

Specifications

Page 31: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Publicity (Print)

0.75 inch

0.75 inch

Sponsor logo

0.75 inch

Sponsor logo

3.5 inch 3.5 inch

Event Unit Date & Venue

Event Unit Date & Venue

Source : India Steel 2013

Source : 9th Aero India 2013

Print Advertisement (Quarter Page) - 400 sq.cm (16x25)294 sq.cm (21x14 cm)

Print Advertisement (60cc)/ (12x20 cm)(Attached Sample)

240 sq.cmPrint Advertisement (60cc)

2726

Event/Partner Logo

size : 240 sq.cm / 400 sq.cm / 308 sq.cm

processing : CMYK

Logo placement : FICCI logo should be placed on topright of the cover and partnerorganisation logo should be placedon top left

Specifications

Page 32: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Print Advertisement (Half Page) 825 sq.cm(33x25 cm)

(Half Page) 627 sqm(28.5x22 cm)(Actual Sample)

Source : India Steel 2013

Source : FICCI Healthcare Excellence Awards 2013

0.75 inch

0.75 inch

sponsor logo

Logo

0.75 inch

0.75 inch

sponsor logo Contact us

Event Unit Date & Venue

Event Unit Date & Venue

Print Advertisement (Half Page) Layout

Logo2.75 inch2.75 inch

0.7

5 in

ch

2928

size :825 sq.cm, 627 sq.cm

processing : CMYK

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event/Partner Logo

Page 33: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Print Advertisement (Half Page) 825 sq.cm(33x25 cm)

(Half Page) 627 sqm(28.5x22 cm)(Actual Sample)

Source : India Steel 2013

Source : FICCI Healthcare Excellence Awards 2013

0.75 inch

0.75 inch

sponsor logo

Logo

0.75 inch

0.75 inch

sponsor logo Contact us

Event Unit Date & Venue

Event Unit Date & Venue

Print Advertisement (Half Page) Layout

Logo2.75 inch2.75 inch

0.7

5 in

ch

2928

size :825 sq.cm, 627 sq.cm

processing : CMYK

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event/Partner Logo

Page 34: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Power PointPresentation

3130

font : Apply Calibri Bold for Header CalibriNormal for Text and sub headingFICCI punch line to run across the PPT

Digital Signature

Font : Calibri

Specifications

Animesh GoswamiJoint Director & Head - Publications, Publicity & PrintingFICCI

Federation House, 1 Tansen Marg, New Delhi 110 001T: +91-11-2375 3125, 2373 8760 – 70 (ext. 363)F: +91-11-2332 0714E: [email protected] W: www.ficci.com

Industry’s Voice for Policy Change

Please be conscious of the environment; print this email only if necessary

Industry Voice for the Policy Change

Industry Voice for the Policy Change

Specifications

FICCI's Internal Communication Guidlines

Internal Communications-What you need to know

Industry Voice for the Policy Change

l

l

l

l

l

l

l

l

FICCI Internal Communication-what we do-who do we communicate

Our communication channels

The Insider (On the Adrenalin)

Disclaimers & Email signatures

Website content (International)

Logo (Correct & Incorrect usage of Logo)

Our Style Guide

Advertisement Template

Federation of Indian Chambers of Commerce & Industry

Industry Voice for the Policy Change

Industry Voice for the Policy Change

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Theme of the year logo

Page 35: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Power PointPresentation

3130

font : Apply Calibri Bold for Header CalibriNormal for Text and sub headingFICCI punch line to run across the PPT

Digital Signature

Font : Calibri

Specifications

Animesh GoswamiJoint Director & Head - Publications, Publicity & PrintingFICCI

Federation House, 1 Tansen Marg, New Delhi 110 001T: +91-11-2375 3125, 2373 8760 – 70 (ext. 363)F: +91-11-2332 0714E: [email protected] W: www.ficci.com

Industry’s Voice for Policy Change

Please be conscious of the environment; print this email only if necessary

Industry Voice for the Policy Change

Industry Voice for the Policy Change

Specifications

FICCI's Internal Communication Guidlines

Internal Communications-What you need to know

Industry Voice for the Policy Change

l

l

l

l

l

l

l

l

FICCI Internal Communication-what we do-who do we communicate

Our communication channels

The Insider (On the Adrenalin)

Disclaimers & Email signatures

Website content (International)

Logo (Correct & Incorrect usage of Logo)

Our Style Guide

Advertisement Template

Federation of Indian Chambers of Commerce & Industry

Industry Voice for the Policy Change

Industry Voice for the Policy Change

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Federation of Indian Chambers of Commerce and IndustryTheme of the year logo

Theme of the year logo

Page 36: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

0.5 inch

0.5 inch

Event NameDate

Event NameDate

Badge Layout

3332

Event/Partner

Logo

size :

material :

Print

3.5x5 inch

300 Gsm Imported Card

processing : CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

NameDesignation

Organisation

Badge(Actual Sample)

Source : Biotechnology Delegation to Spain Source : Air Pollution Control & Monitoring - Issues & Solution

NameDesignation

Organisation

Page 37: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

0.5 inch

0.5 inch

Event NameDate

Event NameDate

Badge Layout

3332

Event/Partner

Logo

size :

material :

Print

3.5x5 inch

300 Gsm Imported Card

processing : CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

NameDesignation

Organisation

Badge(Actual Sample)

Source : Biotechnology Delegation to Spain Source : Air Pollution Control & Monitoring - Issues & Solution

NameDesignation

Organisation

Page 38: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Badge Lenyard

Fittings : The bulldog clip or swivel hook are standard 12mm printed lanyard fittings. Other fittings are available as an optional extra

Badge Lenyard(Actual Sample)

0.75 inch

Sponsor logo

0.75 inch 0.75 inch

Sponsor logo

3534

size :

material : Silk

Print

12 mm, 15 mm, 20mm

processing: Screen

Specifications

Page 39: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Badge Lenyard

Fittings : The bulldog clip or swivel hook are standard 12mm printed lanyard fittings. Other fittings are available as an optional extra

Badge Lenyard(Actual Sample)

0.75 inch

Sponsor logo

0.75 inch 0.75 inch

Sponsor logo

3534

size :

material : Silk

Print

12 mm, 15 mm, 20mm

processing: Screen

Specifications

Page 40: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Flier(Actual Sample)

Source : FICCI HEAL 2013Source : India International Cleantec Summit 2013

Flier Layout

Title / Unit

0.75 inch

0.75 inch

Sponsor logo

Contact

3736

Event/Partner Logo

size :

material : 100/300/170 Gsm Importer Card/Paper

Print

International A4/Indian A4

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 41: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Flier(Actual Sample)

Source : FICCI HEAL 2013Source : India International Cleantec Summit 2013

Flier Layout

Title / Unit

0.75 inch

0.75 inch

Sponsor logo

Contact

3736

Event/Partner Logo

size :

material : 100/300/170 Gsm Importer Card/Paper

Print

International A4/Indian A4

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 42: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Invitation Card Layout

Invitation Card(Actual Sample)

Source : JBC - HE Mr Francois Holland

PartnerLogo

PartnerLogo

0.5 inch

2.2

5 in

ch

2.2

5 in

ch

2.25 inch

2.0 inch 2.0 inch

3938

size : A5, 5x7 inch

material : 300 Gsm Imported Card

Printprocessing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 43: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Invitation Card Layout

Invitation Card(Actual Sample)

Source : JBC - HE Mr Francois Holland

PartnerLogo

PartnerLogo

0.5 inch

2.2

5 in

ch

2.2

5 in

ch

2.25 inch

2.0 inch 2.0 inch

3938

size : A5, 5x7 inch

material : 300 Gsm Imported Card

Printprocessing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 44: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Source : FICCI FRAMES 2013

Note pad(Actual Sample)

Note pad Layout

Title / Unit

1.5 inch

1.5 inch

Sponsor logo

4140

size :

material : 300 Gsm Imported Card

Print

A5, 9x7

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event/Partner Logo

Page 45: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Source : FICCI FRAMES 2013

Note pad(Actual Sample)

Note pad Layout

Title / Unit

1.5 inch

1.5 inch

Sponsor logo

4140

size :

material : 300 Gsm Imported Card

Print

A5, 9x7

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event/Partner Logo

Page 46: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Certificates Layout

Certificates(Actual Sample)

Source : The Next Great Entrepreneur

Source : FICCI Health Innovation Sandbox Session

0.7

5 in

ch

0.75 inch

4342

Event/Partner Logo

Event/Partner Logo

size :A4/A3

material : 300 Gsm Imported Card/Special paper

Printprocessing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 47: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Certificates Layout

Certificates(Actual Sample)

Source : The Next Great Entrepreneur

Source : FICCI Health Innovation Sandbox Session

0.7

5 in

ch

0.75 inch

4342

Event/Partner Logo

Event/Partner Logo

size :A4/A3

material : 300 Gsm Imported Card/Special paper

Printprocessing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 48: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Publicity (Outdoor)

Backdrop (Actual Sample)

Source : MEBC Kolkata

Source : Construction Chemicals Conclave 2012

Backdrop Layout

0.75 Feet

0.7

5 F

eet

Title of the Event

Sponsor logos

4544

Event/Partner Logo

size :

material : flex

Print

as per requirement

processing: Flex Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 49: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Publicity (Outdoor)

Backdrop (Actual Sample)

Source : MEBC Kolkata

Source : Construction Chemicals Conclave 2012

Backdrop Layout

0.75 Feet

0.7

5 F

eet

Title of the Event

Sponsor logos

4544

Event/Partner Logo

size :

material : flex

Print

as per requirement

processing: Flex Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 50: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Standee Layout

Standee(Actual Sample)

Source : FICCI HEAL 2013

Source : 2nd Speciality Chemicals Conclave 2012

Title / Unit

1.5 inch

1.5 inch

Sponsor logo

4746

Event/Partner Logo

size :3x6/2.5x6 feet

material :Flex

Printprocessing: Flex Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 51: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Standee Layout

Standee(Actual Sample)

Source : FICCI HEAL 2013

Source : 2nd Speciality Chemicals Conclave 2012

Title / Unit

1.5 inch

1.5 inch

Sponsor logo

4746

Event/Partner Logo

size :3x6/2.5x6 feet

material :Flex

Printprocessing: Flex Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 52: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Hoarding (Actual Sample)

Hoarding Layout

Source : FICCI FRAMES 2013

Source : 100 Years of Indian Cinema

Title / Unit

0.75 Feet

0.75 Feet

Sponsor logo

Contact

4948

Event/Partner Logo

size :

material : Flex

Print

3x6/ 2.5x6 Feet

processing: Flex Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 53: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Hoarding (Actual Sample)

Hoarding Layout

Source : FICCI FRAMES 2013

Source : 100 Years of Indian Cinema

Title / Unit

0.75 Feet

0.75 Feet

Sponsor logo

Contact

4948

Event/Partner Logo

size :

material : Flex

Print

3x6/ 2.5x6 Feet

processing: Flex Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Page 54: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Poster Layout

Title / Unit

0.5 inch

0.5 inch

Sponsor logo

Poster(Actual Sample)

Source : Debate Competition on IPR Source : Millennium Alliance

5150

size :

material : 130/170 Gsm Imported paper

Print

As per Design

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event/Partner Logo

Page 55: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Poster Layout

Title / Unit

0.5 inch

0.5 inch

Sponsor logo

Poster(Actual Sample)

Source : Debate Competition on IPR Source : Millennium Alliance

5150

size :

material : 130/170 Gsm Imported paper

Print

As per Design

processing: CMYK/Digital Printing

Logo placement : FICCI logo should be placed on top right of the cover and partner organisationlogo should be placed on top left

Specifications

Event/Partner Logo

Page 56: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Carry Bag(Actual Sample)

Carry Bag Layout

5 in

ch5

inch

4 inch 4 inch

5352

size :

material : 350 Gsm Handmade paper/ Imported art card

Print

As per design

processing: CMYK

Specifications

Page 57: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

Carry Bag(Actual Sample)

Carry Bag Layout

5 in

ch5

inch

4 inch 4 inch

5352

size :

material : 350 Gsm Handmade paper/ Imported art card

Print

As per design

processing: CMYK

Specifications

Page 58: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

CD Layout

Source : Poly India 2013

T- Shirt

Source : Agra Retreat, 2012

5554

size : Standard

material : As per the supply in market

Print

Logo placement : FICCI logo should be placed on pocketand punch line on the sleeves

ing :

Specifications

size : Standard

material : As per the supply in market

Print

Logo placement : FICCI logo should be placed on top rightof the cover and partner organisationlogo should be placed on top left

ing : CYMK / Digital Printing

Specifications

Page 59: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

CD Layout

Source : Poly India 2013

T- Shirt

Source : Agra Retreat, 2012

5554

size : Standard

material : As per the supply in market

Print

Logo placement : FICCI logo should be placed on pocketand punch line on the sleeves

ing :

Specifications

size : Standard

material : As per the supply in market

Print

Logo placement : FICCI logo should be placed on top rightof the cover and partner organisationlogo should be placed on top left

ing : CYMK / Digital Printing

Specifications

Page 60: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

size : As per the approved sample

material : As per the supply in market

printing : screen

Logo placement : Plate on rim

Cup& saucer Centre

Glass on top

Specifications

size : As per brand

space : 4GB, 8GB, 16GB

printing : screen

Specifications

Pen DriveCrockery

5756

Page 61: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

size : As per the approved sample

material : As per the supply in market

printing : screen

Logo placement : Plate on rim

Cup& saucer Centre

Glass on top

Specifications

size : As per brand

space : 4GB, 8GB, 16GB

printing : screen

Specifications

Pen DriveCrockery

5756

Page 62: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.
Page 63: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.
Page 64: BRAND IDENTITY MANUAL - ficci.in · FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form.

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on

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Publications, Publicity & Printing