Brand Identity: Kusina
description
Transcript of Brand Identity: Kusina
KUSINA IS A DESIGN COLLECTIVE THATORGANIZES EVENTS, COMPETITIONS,WORKSHOPS AND OTHER NETWORKINGOPPORTUNITIES.THEY’RE MAIN PHILOSOPHY IS TOMAINTAIN “HANDMADE CREATIVITY”.MANY OF THEIR EVENTS ARE BASED ONDESIGNING WITHOUT THE USE OFCOMPUTERS UNLESS IT IS TO DISPLAYHANDMADE COMPONENTS.
IDENTITY IN THE PROCESS,INSTEAD OF THE FORM
CONNONTATIONS: COLLABORATIVE, UNBOUNDED, PERSONAL, FUN
DEFINE THE PROCESS,MAINTAIN IDENTITY
BUSINESS CARDS
RULES:- AQUIRE A 3.5x2 IN. WRITING SURFACE- WRITE “KUSINA” ON THE FRONT- WRITE YOUR EMAIL ON THE BACK- WRITE ADDITIONAL INFORMATION IF NEEDED- MUST USE A BLACK PEN/MARKER- SAY THANK YOU
LETTER HEAD
RULES:- DOWNLOAD LETTER HEAD TEMPLATE WHICHCONTAINS SOME CONTENT AND FONT FACES- WRITE “KUSINA” ABOVE THE ADDRESS- WRITE YOUR NAME UNDER “SINCERELY”- DO A SCRIBBLE- MUST USE BLACK PEN/MARKER
HEADER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER
BODY - FONT FACE: MINION PRO, 10PT
FOOTER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER
PRESENTATION TEMPLATEOTHER APPLICATIONS:
RULES:- TAKE A PICTURES OF A KITCHEN- USE AS BACKGROUND- USE TRADE GOTHIC LT STD CN, WHITE @14-16 PT FOR THE BODY- USE TRADE GOTHIC LT STD CN, NICKEL @32-54 PT- MAINTAIN COMPANY MARK IN THE BOTTOMRIGHT
HAND DRAWN “SPECIAL K”EVENT SHIRT
OTHER APPLICATIONS:
RULES:- AQUIRE A BLANK T-SHIRT- MUST USE A BLACK MARKER/PAINT- DRAW THE LETTER “K’ ON THE FRONT- HIGH FIVE ANOTHER, ONCE DONE
OFFICE WALL GRAPHIC,KUSINA OFFICE INTERIOR
OTHER APPLICATIONS:
EVENT AD + SIGNAGE,KUSINA OFFICE EXTERIOR
OTHER APPLICATIONS: