Brand Identity Guidelines - Resolver · RESOLVER | BRAND IDENTITY GUIDELINES 2 The Resolver logo is...

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Brand Identity Guidelines Revised October 2015

Transcript of Brand Identity Guidelines - Resolver · RESOLVER | BRAND IDENTITY GUIDELINES 2 The Resolver logo is...

Page 1: Brand Identity Guidelines - Resolver · RESOLVER | BRAND IDENTITY GUIDELINES 2 The Resolver logo is the primary element of the company’s branding. Ensuring the logo is presented

Brand IdentityGuidelines

Revised October 2015

Page 2: Brand Identity Guidelines - Resolver · RESOLVER | BRAND IDENTITY GUIDELINES 2 The Resolver logo is the primary element of the company’s branding. Ensuring the logo is presented

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The Logo ................................................................................................2

Colors ......................................................................................................5

Fonts & Typography .........................................................................6

Table of contents

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The Resolver logo is the primary element of the company’s branding. Ensuring the logo is presented in accordance with these guidelines will help to strengthen the brand and ensure consistency at all times. Never attempt to “recreate” the logo or make unauthorized changes to the logo elements, colors or content.

Full color reproduction —(PMS 648C & PMS 368C)

One color reproduction —(PMS 648C)

Black & white reproduction —(100% black)

Reversed reproduction —(White over a solid background of PMS 648C preferred)

The logo

Page 4: Brand Identity Guidelines - Resolver · RESOLVER | BRAND IDENTITY GUIDELINES 2 The Resolver logo is the primary element of the company’s branding. Ensuring the logo is presented

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BUTTONSThe Resolver button is the secondary element of the company’s branding. Ensuring the button is presented in accordance with these guidelines will help to strengthen the brand and ensure consistency at all times. Never attempt to “recreate” the button or make unauthorized changes to the button elements, colors or content.

Full color reproduction —(PMS 648C & PMS 368C)

Black & white reproduction —(100% black)

Reversed reproduction —(White over a solid background of PMS 648C preferred)

The logo

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Clear SpaceAn element of “clear space” must be preserved around the logo at all times. Please ensure no competing graphic elements violate the clear space.

Logo MisusesAvoid distorting, modifying or recreating the logo at all times. Representing Resolver with unapproved, non-standard artwork compromises the brand and creates inconsistency.

Clear Space —as defined by the upper-case “R” from the logo

The logo

Do NOT stretch the logo Do NOT distort the logo

Do NOT swap logo colors

Do NOT alter any logo shapes

Do NOT reset the logo using non-approved fonts

Do NOT reverse the logo from busy backgrounds

Do NOT add elements to the logo

Do NOT recolor the logo

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The paletteThe Resolver color palette can be divided into two categories: “main” colors and “supporting” colors. Most documents should be created primarily using the main colors. Supporting colors may be used when an expanded palette or additional emphasis or variety is required — examples of which can include charts, graphs or infographics.Tinting, or using the colors at values less than 100% strength, is permissible, but should be used sparingly (see accompanying chart for guidelines).

Color StrategyThe Resolver brand benefits from a clean, uncluttered approach that employes significant use of white space and restrained use of color. The goal is use the palette sparingly but strategically to avoid clutter and unnecessary competition between elements, while leading the reader deliberately through the document. This particularly applies to the Magenta swatch, a very strong color that should be used sparingly.

colors

MAIN COLORS SUPPORTING COLORS

nBlue

nGreen

nMagenta

nGrey

Pantone (PMS) PMS 648C PMS 368C Pantone 226C Pantone Cool Grey 8C

CMYK 100 / 87 / 32 / 21 57 / 0 / 100 / 0 0 / 100 / 0 / 0 39 / 32 / 30 / 0

RGB 0 / 52 / 104 122 / 193 / 66 236 / 6 / 141 161 / 161 / 165

Hexidecimal 003468 7ac142 ec068d a1a1a5

Notes Do not tint below 5%

Do not tint below 10%

Do not tint below 5%

A very strong color to be used sparingly

Do not tint below 10%

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Body CopyAll body copy should be set using Mission Gothic Light. Mission Gothic Bold is the preferred font for adding emphasis within a sentence or paragraph. To emphasize names of works of art (books, movies, plays, etc) use Mission Gothic Light Italic. Underlining should be avoided unless adhering to scholarly conventions (footnotes, bibliographies, references, etc).

HeadlinesMain headlines should be set using Bebas Neue Bold. This font includes capital letters only, so it is advised headlines be kept reasonably short. Large headlines that introduce a new page or section start can be set with a reversed (white) font within a colored box. This box should conform tightly around the top, bottom and sides of each line in a heading. The preferred color for the line is Resolver Blue (PMS 648C).

For longer sub-headlines that are more closely related to body copy, use Mission Gothic Bold. Avoid use of italics in headlines whenever possible.

Special Emphasis FontsWhen special attention is needed for a short passage of text, Marydale Bold can be used to add a fun, informal tone. Potential uses are pull quotes, calls to action, etc. The font is in a handwritten style so ensure that the character, tone and length of the text matches the personality of this typeface.

System FontsAll efforts should be made to use the above listed fonts whenever possible. In the event these fonts are unavailable, the following substitutes are acceptable:

Body copy: Mission Gothic = Calibri Light Headlines: Bebas Bold = Calibri (set as all caps)

Mission Gothic Lightabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mission Gothic Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mission Gothic Light Italicabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Bebas Neue Boldabcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

Marydale Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Calibri Lightabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

CALIBRI (ALL CAPS)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

Fonts & Typography

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Resolver is the risk backbone for over 1000 of the world’s largest organizations. Our cloud software takes the uncertainty from risk based decisions, so that our customers can perform as planned.

Resolver’s integrated platform supports application areas including Decision Making, Internal Control, Internal Audit, Compliance Management, Enterprise Risk Management and Incident Management. Resolver’s team is comprised of risk, compliance, and security experts supporting customers across 100 countries with offices in North America, United Kingdom, the Middle East, and Australia.

About Resolver:

888.891.5500 | resolver.com