Brand & Identity Guidelines - Netintelligence · Brand & Identity Guidelines ... particularly the...

Brand & Identity Guidelines

www.netintelligence.com

• ContentsAs an early advocate, and evangelist, for predicting the growth of the internet as a distribution platform, we believe that our

brand is fast becoming synonymous with hosted web services. We are extremely keen to ensure that our brand and identity is

reinforced within the Software as a Service marketplace. To ensure that our brand association remains strong in this field, we

must all understand how our visual identity can be used and how it can be presented.

1.0 NetintelligenceBrand&IdentityGuidelines

1.1 The Netintelligence Logo ...............................................................................................2

1.2 The Netintelligence Product Logos ..................................................................................4

1.3 The Netintelligence Co Branding Logos ..........................................................................5

1.4 Colour Palette...............................................................................................................6

1.5 Typefaces .....................................................................................................................7

1.6 Terminology & Copyright Notices ...................................................................................8

1.7 Registered trademark and copyright ...............................................................................9

1.8 Contacts ....................................................................................................................10

1.1. TheNetintelligenceLogo

The Netintelligence Logo consists of 2 distinct elements:

A logotype name (Netintelligence) - 1st solid colour

A 2nd solid coloured dot or circle above the first ‘i’

The Logo should never be modified in any way. This includes the positioning and/or alteration of the fixed elements within the

overall Logo.

Distortion&Modification/Misuse

The Logo should never be modified in any way. This includes the positioning and/or alteration of the fixed elements within the

Logo.

Examples of distortion include:

Examples of Modification & Misuse include:

Box around the logo Lower case ‘n’ Dark Background

Drop shadow on the logo Changing the font Misuse of the red dot

www.netintelligence.com 2

ExclusionZone&ReproductionSizes

To achieve consistency and to ensure that the Netintelligence logo appears prominently in its primary usage of full colour

without interference from other elements, an exclusion zone has been created. The exclusion zone is equal in size to the height

of the lower case letters in the logotype. The exclusion zone should be observed on all applications.

ReproductionSizes

Because of the detailed nature of the Netintelligence Logo, when reproduced at very small sizes some of the detail is lost -

particularly the red dot above the ‘i’ - and the logo can simply appear as standard type. There are 5 preferred logo sizes to

achieve overall consistency. To preserve the integrity of the brand, the smallest size that the logo can be reproduced is 25mm

wide. For sizes above 65mm, increase the size of the logo by 10mm increments. On alternative formats such as web banners,

posters, exhibition stands and promotional materials, the logo can be resized proportionally.

25mm - suggested use: online, small printed

materials e.g. A5, promotional items

35mm - online, presentations, A5/4 printed matter,

display advertising

45mm - A5/4 printed matter, presentations,

display advertising

55mm - display advertising, packaging,

A4+ printed materials

65mm - display advertising, packaging, white papers,

case studies, promotional documents

x

xx

x

x


AlternativeLogos

The standard version of the Netintelligence logo is the preferred one for all media. However, where it is not possible to use this

version, the following can be considered. All alternatives must be sized as per the standard guidelines. For details of the colours

allowed for the single colour variant, please refer to section 1.4. Colour Palette

Mono Version

Negative Version

Single Colour Variant

1.2NetintelligenceProductLogos

The following logos may be used as a sub set of the main Logo to differentiate between the product sets. These logos can not

be used in isolation and must appear with the standard logo at all times.

Ni Home Edition

Ni MailFilter

Ni Enterprise Edition

Ni Cloud Clean

Ni Mobile Content Manager


1.3NetintelligenceCoBrandingLogos

The following logos can be used by appropriate Channel Partners.

CertifiedPartner

This Logo can be used to accompany the partner’s own logo. It must not be used in a way that might give the impression that

the partner is a subsidiary of Netintelligence. There are two logo styles for partners to use. It is preferred that version A is used

for online and marketing materials, and version B for display advertising. To achieve consistency throughout all materials, there

are 4 preferred sizes:

25mm - suggested use: online, small printed materials

e.g. A5, promotional items


display advertising


display advertising




Powered by Netintelligence

This Logo can be used to accompany the partner’s own logo/brand and should be used when Netintelligence is providing the

technology behind the product or service. It must not be used in a way that might give the impression that the partner is a

subsidiary of Netintelligence. To achieve consistency throughout all materials, there are 4 preferred sizes:

25mm - suggested use: online, small printed

materials e.g. A5, promotional items


display advertising


display advertising



1.4ColourPalette

Very little flexibility on the colours of the Netintelligence Logo is allowed. Any variation of the colours, other than those

described in this guide, is subject to a non-standard approval procedure and would typically only be considered for practical

reasons.

The primary brand colours for the Logo are Blue & Black, with red as a secondary accent colour. Grey is used in the ‘swoosh’

in the product, partner and powered by logos.

The primary version of the Logo should be reproduced using PANTONE® colours. For production in print where using

PANTONE® is not possible the four colour (C.M.Y.K) process version should be used.

Black Red Blue Grey

SingleColourVariants

When the printing or reproduction process limits the number of colours that may be used to display the Logo correctly:

a single colour variant may be used. The options displayed below are the only variants permitted.

Pantone2757

C:100M:92Y:29K:28

PantoneProc.

C:0M:0Y:0K:100

Pantone1797

C:15M:100Y:100K:0

PantoneCool Grey 4C

C:0M:0Y:0K:18.5


1.5 Typefaces

GeneralUse

One typeface family - FUTURA - has been chosen for use across all pre-printed & display advertising materials. Do not distort

or later this font in any way. It can only be used in its true form and can be obtained from any typeface supplier. The typeface

must be used with an official license that can be obtained when purchasing the font.

OnlineUse

For online use, VERDANA is the preferred choice.

ARIAL can also be used online

Correspondence

All internal and external, PC generated correspondence/presentations (Windows® Word, Powerpoint etc), should be produced

in VERDANA if FUTURA is not available.

abcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIjKLMNOPqRSTUVWxYz

abcdefghijklmnopqrstuvwxyz1234567890AbCdEfGhijKLMNoPqrsTuvwxYz

abcdefghijklmnopqrstuvwxyz1234567890ABCDEfGhIjkLMNOPqRSTUVwxyZ

abcdefghijklmnopqrstuvwxyz1234567890abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz1234567890abcdefghijklmNoPqrsTuvwxyz


Futura Lt BT

Futura Md BT

Futura Hv BT

Futura xBlk BT

Futura Bd BT

Futura Condensed



Verdana

Verdana Bold



Arial

Arial Bold


1.6 Terminology & copyright Notices

When referring to the either the company or the company’s products, the following terminology must be adhered to.

• Netintelligence - must always begin with a capital ‘N’ regardless of where the term appears within a sentence

• SoftwareasaService – must always appear with Upper case ‘S’ and Lower case ‘a’

• SaaS – standard abbreviation for Software as a Service

• EndPointorendpoint - must always appear with a space between the‘d’ and the ‘p’

• EndPointClientorendpointclient - the term used to describe the proprietary software that resides on the

end users end point device

• AntiVirusorantivirus- must always appear with a space between the ‘i’ and the ‘v’

• AVorav - allowable standard abbreviation for anti virus

• Emailfilter - when referring to the Netintelligence Email Filter product - must always appear as two words with

a Capital ‘E’ & a capital ‘F’

• NetintelligenceControlCentre - the term used to describe the online reporting tool available to end users

• NetintelligenceCentralDatabases - the term used to describe the proprietary inappropriate content storage

databases used by Netintelligence products


1.7 registered Trademark and copyright

registered Trademark

The name ‘Netintelligence’ is a registered trademark and should either be marked by the registered trademark symbol ‘®’ once

in every piece, the first time it is mentioned, or a registered mark notice must always appear. The registered trademark notice

must appear in FUTURA and be at least 5pt. The wording for the copyright notice is as follows:

Netintelligence is a registered trademark of Netintelligence Limited.

‘Netintelligence End Point Client’ and ‘Always on protection for the always on connection’ are also registered trademarks of

Netintelligence. Should either of these terms be used in print, then the same terms as described for ‘Netintelligence’ apply.

Netintelligence End Point Client is a registered trademark of Netintelligence Limited.

Always on protection for the always on connection is a registered trademark of Netintelligence Limited.

Copyright

The copyright notice should always appear in brochures and third party material. The copyright notice must appear in FUTURA

and be at least 5pt. The wording for the copyright notice is as follows:

Copyright © YEAR Netintelligence Limited. All rights reserved.



1.8 contacts

DesignContacts:

Corporate Design Department

Netintelligence

Lister Pavilion

Kelvin Campus

West of Scotland Science Park

Glasgow

G20 0SP

United Kingdom

Tel: +44 (0) 141 931 6400

Fax: +44 (0) 141 931 6401

email: [email protected]

MediaContacts:

Press Office

Netintelligence

Lister Pavilion

Kelvin Campus

West of Scotland Science Park

Glasgow

G20 0SP

United Kingdom

Tel: +44 (0) 141 931 6400

Fax: +44 (0) 141 931 6401

email: [email protected]

The latest news and press releases can be found at www.netintelligence.com

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