Brand IdentityBy Robbie Watson

What is brand identity?• “The visible elements of a brand (such as colours, design,

logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind”

http://www.businessdictionary.com/definition/brand-identity.html

• I have chosen a brand identity for my music video and other projects that I feel will target the mainstream audience of alternative rock, allowing for the largest audience possible to see my products.

• For the mise en scene of my video I have chosen to stick to the common conventions of alternative rock in terms of the laid back style and attitude by using casual clothing such as trainers, jeans and t-shirts.

Showing Brand Identity• I believe that throughout my projects i.e. digipaks,

advert and music video I have clearly shown a brand identity that can easily be identified.

• As my chosen genre is a sub-genre of rock (Alternative Rock), I have consistently included colours that I feel will signify a feeling of passion and aggression. These colours include red, black, grey and white, all common colours within the alternative rock genre.

• As well as sticking to my colours I have also consistently used the shape of a triangle throughout my tasks. I have used this as I feel a simplistic design will stand out well compared to a more busy and complex design.

• Also, when the audience see the distinct triangle they will instantly be able to recognise it and link it back to the album.

Showing Brand Identity • I have also considered the text and

font I have used throughout my projects as these are important when keeping a consistent brand identity

• The text I have chosen to use will be big, bold and include dark colours to keep the genre of alternative rock consistent and recognisable to my audience