Brand Humanization through Social

MediaNaomi Put

Loes VelthorstCharlotte van den Dool

Brand Humanization• Establishing humanity within a brand image

• Trust is the key

• Advertising, billboards & television

• Social Media

From brand to humanized brand

• Essential part of modern day branding success

• Coca Cola

• https://www.youtube.com/watch?v=A45sjUX7mp0

Social Media• Connecting with target audience

• Business level human level

• Example KLM (Royal Dutch Airline)

• Humanization gone wrong

- Stay professional!

• Conclusion: positive outcome on businesses- Be careful!

• Questions?