BRAND GUIDELINES...FACEBOOK, INSTAGRAM, TWITTER ETC. All social media outlets should have the logo...

BRAND GUIDELINES

ContentsINTRODUCTION 3

STRATEGY 4

THE LOGO 5Light/Dartk Backgrounds 6

Coloured backgrounds 7

Clear space 8

Minimum Size 9

BRAND COLOURS 10

TYPOGRAPHY 11Typeface 12

EMBROIDERY 13Shirts 14

Caps 15

BADGES 16

STATIONERY 17Business card 17

Letterhead 18

Vouchers 19

ONLINE 20Web/Email 20

Social media 21

IntroductionWith the introduction of a new club logo these Brand Guidelines have been developed to ensure Blackwood Golf Club’s marketing materials, stationery, social media and signage reflect our brand identity.

It provides instructions about how our logo should be used including some examples of how it should and should not be used.

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BLACKWOOD GOLF CLUB | BRAND STRATEGY

1. StrategyWith a rich history and set in the heart of the hills, Blackwood Golf Club has a uniqueappeal that lies undiscovered. With clever marketing, we can use our new modernbrand to extend to all areas of our club with a fresh approach. Using the “B” ofBlackwood Golf Club, we can boldly and playfully create new branding opportunities topromote our facilities, events and services.

Yes, we want our brand to be used in a responsible way - uniformly across all sectors,but we also encourage creative independent thinking. Members and staff shouldengage with the brand and relate to it’s message. Attracting a younger generationto inherit our club and take it into the future is our ultimate goal, while growing ourmembership in general, and of course having as much fun as we can at our beautifulBlackwood Golf Course.

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BLACKWOOD GOLF CLUB

OFFICIAL BLACKWOOD CLUB LOGO

• For use on all media• Available in black/white

SHORTENED VERSION

• For use as a watermark• For use in creative marketing campaigns• Available in black/white

ALTERNATIVE VERSION

• Only for use when space is limited• Available in black/white

2. The Logo5


2.1. Light/Dark Backgrounds6

BLACKWOOD GOLF CLUB

2.2. Coloured BackgroundsLEFT VS RIGHT

The pictures on the left are being branded incorrectly with the correct way displayed on the right.

The logo should be:

• Clearly displayed in one of the 4 corners of the picture

• Care should be taken to ensure that it does not blend in with the background

• Enhancements can be made to the picture to darken/lighten the area where the logo will be going to increase the contrast

• If the picture is already being used in media identified as Blackwood Golf Club, you may use the “B” (shortened version of the logo)

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2.3. Clear space

CLEAR SPACE IS DEFINED AS THE SPACE THAT NO OTHER TEXT OR LOGOS EXPLICIT OR IMPLICIT SHALL CROSS IN RELATION TO THE BLACKWOOD GOLF CLUB LOGO.

Often referred to as ‘runaround,’ type, image and/or document edge should not be placed closer than the x-height surrounding logo marks. The clear space requirements must be observed.

X

X

X

X

X

X

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BLACKWOOD GOLF CLUB

2.4. Minimum Size

THE WORDS “GOLF CLUB” OF THE LOGO SHOULD NEVER BE PRINTED SMALLER THAN 2MM ON PAPER.ALTERNATIVELY, THE MEASUREMENT OF “B” SHOULD BE NO SMALLER THAN 0.5” (1.27CM)

Does not apply to other applications such as digital publications, embroidery, badges etc. The proportions of the Logo (and its components) must be preserved when scaling.

2mm

0.5”

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3. Brand ColoursThe colours have been chosen for their ability to retain their values from screen (RGB) to print (CMYK) applications - matching from 98% or above. This will reduce the colour variations often found between printing a logo, and viewing a logo on a screen.

R G B R G B R G B R G B R G B R G B R G B

H E X H E X H E X H E X H E X H E X H E X

218, 41, 28 0, 0, 0 75, 79, 84 167, 168, 169 138, 155, 104 182, 193, 151 213, 221, 188

0, 81, 87, 15 0, 0, 0, 100 11, 6, 0, 67 1, 1, 0, 34 11, 0, 33, 39 6, 0, 22, 24 4, 0, 15, 13C M Y K C M Y K C M Y K C M Y K C M Y K C M Y K C M Y K

PANTONE PANTONE PANTONE PANTONE4 8 5 C PROCESS

B L A C K

7 5 4 0 C C O O L

GRAY 6C

PANTONE PANTONE PANTONE5 7 7 3 C 7 4 9 3 C 7 4 8 5 C

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BLACKWOOD GOLF CLUB

4. TypographyThe Difference Between Fonts and Typefaces

Today, you hear the words “font” and “typeface” used interchangeably when talking about the art of typography. But there is a distinction, which goes back to the printing press days.

Back when type setting was done by hand, every character required a separate metal block. If you wanted to print the letter “A” in Times New Roman, you used one block. If you wanted to print the letter “A” in Times New Roman Bold, that was a separate block. Hence, there was a distinction in words:

Typeface: A type design (e.g., Arial)Font: A particular size, weight, and style of a typeface (e.g., Arial, 12 pt., Bold)Now that everything’s digital and computer programs allow you to instantly manipulate text, the terms have lost their distinction. For the purposes of this guide, when we refer to a typeface, we mean a particular style, as well as a set of one or more fonts in that style (aka a font family).

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4.1. Typeface

OPEN SANSOpen Sans is an open-source, humanist sans-serif typeface designed by Steve Matteson and released in 2011. The five weights with matching italics make Open Sans extremely versatile and useful for a wide range of applications. It is a ubiquitous font on the web, used by everyone from Google to WordPress. This font is free, widely available and extremely easy to read.

FONT STYLES TO THE RIGHT IN ORDER:

Extra Bold BoldSemi-BoldRegularItalicLight

All acceptable for use.

Open SansABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(!”·$%&/=^*¨Ç,.-;:_)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(!”·$%&/=^*¨Ç,.-;:_)




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BLACKWOOD GOLF CLUB

5. EmbroideryThe logo should appear on embroidered clothing in the full colour version. When appearing on a dark fabric the white version logo should be used. No other colour variations should be used that is not present in this document. There should only be up to 3 colours in use at all times when replicating the logo for embroidery purposes.

Using the logo on multicoloured shirts or shirts with images already printed on it (i.e landscape or photo) is not recommended. The logo should not be altered in any way - no personalisation or “chopping off” certain parts of it, is allowed.

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5.1. ShirtsTHESE ARE RECOMMENDED APPLICATION SAMPLES

As you can see from the examples to the right as well as the caps below, it is possible for both the full colour version and the white version to work - the best visually pleasing option should be chosen.

Minimum Size: Letters of “GOLF CLUB” to be no smaller than 5mm

PENNANT TEAMS

If any wording is added under the logo, it should be written in “AmsiPro Semi-Bold” font with spacing matching length of the words “GOLF CLUB” in the logo. Care should be taken to make it no bigger than the size of the words “GOLF CLUB” on the logo. This will ensure that it does not subtract any value from the club’s logo. A line should seperate the two elements.

P E N N A N T

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BLACKWOOD GOLF CLUB

5.2. Caps15


6. BadgesName

Surname

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BLACKWOOD GOLF CLUB

7. Stationery7.1. Business card

STANDARD BUSINESS CARD90 x 55 mm

FRONT BACK

YOUR NAME

(08) 8388 2250 (Pro Shop)

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7.2. Letterhead

A4210mm X 297mm

For all offi ce use - internal and external

(08) 8388 2313 (Office)(08) 8388 2250 (Pro Shop)

[email protected]

61 Cherry Gardens Rd, Cherry Gardens, SA 5157PO Box 1015, Blackwood, SA 5051

EST. 1930

(08) 8388 2313 (Office)(08) 8388 2250 (Pro Shop)

[email protected]


EST. 1930

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BLACKWOOD GOLF CLUB

7.3. Vouchers

Above is example of possible design, with dimensions of 18cm (w) x 10cm (h).This will allow 3 to be printed on A4 paper (portrait) and will easily fi t into DL envelopes when trimmed.

VOUCHER NO: XXXXXXXXXXXX

COMPETITION NAME

Congratulations!

Club House / Pro Shop

$25.00

Not transferable or redeemable for any other product, service or cash value Club House / Pro Shop

Not transferable or redeemable for any other product, service or cash value VOUCHER NO: XXXXXXXXXXXX VOUCHER NO: XXXXXXXXXXXX Club House / Pro Shop

Not transferable or redeemable for any other product, service or cash value Club House / Pro Shop

Not transferable or redeemable for any other product, service or cash value VOUCHER NO: XXXXXXXXXXXX Not transferable or redeemable for any other product, service or cash value

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8. Online8.1. Web 8.2. EmailWEBSITE SHOULD FOLLOW SAME TYPOGRAPHY RULES AND BRAND COLOURS ARE TO BE USED FOR CREATIVE ELEMENTS, WHERE POSSIBLE AND PRACTICAL.

FAVICON

EMAIL SIGNATURES SHOULD CONTAIN LOGO AND CONTACT DETAILS

(08) 8388 2313 (Office)(08) 8388 2250 (Pro Shop)

[email protected]


Kind Regards

Your NameYour Title

EST. 1930

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BLACKWOOD GOLF CLUB

8.3. Social Media

FACEBOOK, INSTAGRAM, TWITTER ETC.

All social media outlets should have the logo as the “Profile Picture” and brand all images with the “B” when the full logo is not viable.

Watermarking or Branding is helpful in reducing the risk of theft of copyright images used on the web.

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BRAND GUIDELINES...FACEBOOK, INSTAGRAM, TWITTER ETC. All social media outlets should have the logo...

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