brand guidelines - Community Chest · colour references. 4 brand guidelines elements of CCA logo...

brand guidelines

NOTE:Colours may vary from screen to screen. Always refer to an updated colour guide for colour references. 1

brand guidelines

about the Community Chest AwardsThe annual Community Chest Awards (CCA) honours organisations and individuals who have made outstanding contributions to the social service sector to care for the less fortunate within our community.

Over the years, Community Chest, the fundraising and engagement arm of the National Council of Social Service, has seen more stepping up in holistic caring for the disadvantaged and vulnerable in our community. They have demonstrated excellence in caring through fundraising and donations, volunteering with our supported charities and also being an inclusive employer for our service users.

To celebrate the inspiring good work from our partners in building a more caring and inclusive society, Community Chest will be recognising our partners through these five award categories:

Pinnacle Award • Enabler Award • Volunteer Partner Award • Charity Award • SHARE Award

The following guide clearly outlines the usage of the following logos:

• The CCA Logo, which is the mark of the entire event,

• And the Award Logos, which will be given to award winners for their usage within the stipulated guidelines and terms.


brand guidelines

the CCA logoThe Community Chest Award recognises people and organisations as the stars of caring and sharing. The new logo design consists of a star made up of people and organisations raising their hands together, working hand in hand to help people in need of support.

The refreshed logo also takes inspiration from the Community Chest logo. The head and open arms derived from the Community Chest logo represents continuity and showcases how each individual has a part to play in social service.

The five points of the star represent the five categories of awards and recognise the winners as stars in their own rights.

Inspired by


Linear

Stacked

brand guidelines

configuration of CCA logoThe following linear and stacked configurations of the CCA Logo have been developed to enable ease of application in the across different spatial constraints and design decisions.


brand guidelines

elements of CCA logoSymbol Type

Logotype

Logotype

Type

Symbol

The entire logo is made up of two distinct elements: The Symbol and the Type. These elements, in both the linear and stacked configurations, must not be separated under any circumstances.


The isolation zone of the logo ensures that it does not come into conflict with any other graphic element. The isolation zone of the logotype is any area within the clear x zone as depicted surrounding the visuals.

The size of the x zone is as per represented.

The minimum size for using the logo should be 15mm height for both configuration

X

X

1/5 X

1/5 X

15mm

15mm

brand guidelines

clear space & minimum size


brand guidelines

colour specifications

CMYK 40M, 100YPantone 138RGB 250R, 166G, 26B


CMYK 70KPantone Cool Gray 11RGB 112R, 113G, 115B

CMYK 100KPantone BlackRGB 35R, 31G, 32B

The full colour logo is strongly recommended for all 4-colour applications when budget and production techniques allow for it.

The full colour logo can only sit on white or light coloured backgrounds. The reverse white logo must be used on black or dark backgrounds. The logo can only be applied in black when less than full colour printing is permitted.

Process colour is the combination of cyan, magenta, yellow and black (CMYK) to achieve a reproduction that is closest to the Pantone specifications shown on this page.

On occasions where Pantone printing is unavailable, use the process colour guide.


brand guidelines

logo misuse

Change the configuration or position of the signature.

Angle, squash, stretch or distort the signature’s proportions.

Reproduce the logotype or tagline in other colour combinations than those allowed.

Place the signature on a coloured or multi-coloured background that will render any part of the signature to be unclear.

Use a low resolution file when preparing the artwork.

Reproduce the signature in a size smaller than the stipulated size.

The logo must never be redrawn, re-proportioned or modified in any way. Below are some examples of incorrect logo usage. Please note that the examples shown below are by no means exhaustive.




Community Chest Awards is an annual event and as such, only the year element in the Logo is approved for modification when required.

Ensure that the correct font type of “Trajan Bold” is employed and kerning of the year adjusted proportionally to the logo’s width as shown in the examples.

brand guidelines

modify the logo

2018

1234567890

2018 1234567890


brand guidelines

award logoThe Community Chest Award logo would be made available to all Community Chest Award winners, with effect from the Community Chest Awards 2008, for use in their publication and publicity efforts. This is in appreciation and honour of their generous contribution. Award winners receiving multiple awards would be presented the logo of the higher award category.

The Award logo is a tribute and endorsement of the fundraising efforts of the Award winners and their partnership with Community Chest. Award winners could use the logo as a pledge of their strong advocacy towards community giving and endorsement of their corporate social responsibility efforts.

The enhanced Community Chest Awards recognise donations, volunteerism and holistic caring of our partners through these five award categories:

Pinnacle AwardRecognises role models in holistic caring

Enabler AwardRecognises significant non-monetary contributions

Volunteer Partner AwardRecognises regular volunteerism

Charity AwardRecognises significant monetary contributions from all sources

SHARE AwardRecognises high SHARE participation rate


The isolation zone of the award logo ensures that it does not come into conflict with any other graphic element. The isolation zone of the logotype is any area within the clear x zone as depicted surrounding the visuals.

The size of the x zone is as per represented.

The minimum size for using the logo should be 15mm height for both configuration.

X

X

1/5 X

1/5 X

15mm

15mm

brand guidelines

clear space & minimum size


brand guidelines

award logos (linear) full colourThese award logos would be made available to all Award winners in the following categories:Pinnacle Award • Enabler Award • Volunteer Partner Award • Charity Award • SHARE Award

The full colour version of the logo should be used on a white background whenever possible.




brand guidelines

award logos (stacked) full colourThese award logos would be made available to all Award winners in the following categories:Pinnacle Award • Enabler Award • Volunteer Partner Award • Charity Award • SHARE Award

The full colour version of the logo should be used on a white background whenever possible.








CMYK 100C, 80M, 5KPantone Blue 072RGB 28R, 63G, 148B

CMYK 80C, 10Y, 68KPantone 7477RGB 85G, 104B

CMYK 100M 63Y, 12KPantone 200RGB 211R, 18G, 69B

CMYK 10C, 1M, 40KPantone 7544RGB 149R, 160G, 169B

CMYK 15M, 100Y, 28KPantone 457RGB 194R, 162G, 4B


CMYK 68M, 100Y, 44KPantone 1685RGB 153R, 71G, 8B

CMYK 11M, 20Y, 47KPantone Warm Gray 9RGB 154R, 139G, 125B

brand guidelines

award logo colour specificationsIndividual Award categories:Primary logotype:




brand guidelines

award logos (linear) monochromeThese award logos would be made available to all Award winners in the following categories:Pinnacle Award • Enabler Award • Volunteer Partner Award • Charity Award • SHARE Award

When less than full colour printing is permitted, the logo can be applied in black only as follows:





brand guidelines

award logos (stacked) monochromeThese award logos would be made available to all Award winners in the following categories:Pinnacle Award • Enabler Award • Volunteer Partner Award • Charity Award • SHARE Award

When less than full colour printing is permitted, the logo can be applied in black only as follows:





brand guidelines

logo misuse



Change the configuration or position of the signature.

Angle, squash, stretch or distort the signature’s proportions.

Reproduce the logotype or tagline in other colour combinations than those allowed.

Place the signature on a coloured or multicoloured background that will render any part of the signature to be unclear.

Use a low resolution file when preparing the artwork.

Reproduce the signature in a size smaller than the stipulated size.

The award logo must never be redrawn, re-proportioned or modified in any way. Below are some examples of incorrect logo usage. Please note that the examples shown below are by no means exhaustive.

17

A. USAGE OF COMMUNITY CHEST AWARD LOGOThe Community Chest Award logo can be used by Awardees to show their Corporate Social Responsibility (CSR) to the social service sector.

1. Organisations who have been awarded with the Community Chest Award logo, as the case may be, are entitled to use the Community Chest Award logo in accordance with the provisions set out therein. These requirements apply to any modifications that Community Chest may make to its logo.

2. The Community Chest Award logo shall only be used by organisations and its subsidiaries that have been awarded by Community Chest, as the case may be, and shall always be used in conjunction with the said organisation’s name. Prior to any usage of the Community Chest Award logo, the organisation should notify Community Chest. Notifications can be sent to Ms Cindy Phoon, Brand & Communications, at [email protected].

3. A copy of the guide on the use of the Community Chest Award logo (“the Guide”) shall be provided upon presentation of the Award. The terms contained therein shall be deemed part of these terms and conditions.

4. The Community Chest Award logo is available in print or electronic media and may be used on letterheads of the organisation, and in communications and marketing materials used for advertising and promotion of the organisation provided always that:

4.1 The Community Chest Award logo shall be used strictly in accordance with the terms and conditions as contained in the Guide;

4.2 The logo may not be revised or altered in any way. It must be displayed in the same form as provided by Community Chest,

4.3 Only the logos supplied may be used, and in the manner prescribed above,

4.4 The Community Chest Award logo shall not be used in any way as to imply that Community Chest certifies the products and/or services of the organisation.

5. The organisation will be entitled to use the Community Chest Awards logo on their site and literature for 2 calendar years (i.e. Community Chest Award 2018 recipient use the logo in 2018 and 2019).

6. The organisation shall seek Community Chest’s prior written approval in the event it wishes to use the Community Chest Award logo in a manner not provided for in the Guide or inconsistent with the terms and conditions therein. Such written approval must be obtained before the materials are used and/or released to the public.

7. Any misuse of altering of the Community Chest Award logo is not permitted. In addition, the logo cannot appear in any controversial or inappropriate content. Community Chest reserves the right to withdraw the use of its logo and Community Chest Award logo at any time.

8. The use of the logo does not and must not indicate any legal guarantee by Community Chest, any direct endorsement of services or that the individual is acting on the Community Chest’s behalf.

9. No person/organisation gains any rights whatsoever to the logo or its use; it remains the property of Community Chest. Community Chest reserves the right in its sole discretion to require the removal of the logo from any location or item Community Chest feels does not comply with these terms, or which could or does discredit Community Chest. If Community Chest gives notice to remove the logo, you must do so immediately.

10. Community Chest may alter or modify these terms and conditions at any time at its sole discretion.

B. CONFIDENTIALITYAll information and documents supplied by the organisation under the Community Chest Awards scheme will be kept confidential. Community Chest however shall not be liable to the organisation for any damages or loss suffered by the organisation as a result of any breach of this provision other than due to the wilful or grossly negligent act of Community Chest representatives.

C. LIMITATION OF LIABILITYCommunity Chest shall in all events not be liable to the organisation for any expenses, loss or damages suffered by the organisation caused by the organisation’s participation in the Community Chest Awards.

D. INDEMNITYThe organisation agrees and shall indemnify Community Chest against all loss and expenses suffered by Community Chest including but not limited to all claims by any third parties against Community Chest arising from the organisation’s participation in the Community Chest Awards.

E. GOVERNING LAWThe terms and conditions herein shall be governed by and construed in accordance with the laws of Singapore and the Singapore Courts shall have exclusive jurisdiction.

community chest award logo

terms of usage

170 Ghim Moh Road #01-02 Singapore 279621Tel: 6210 2600 | Fax: 6468 4909

Community Chest

brand guidelines - Community Chest · colour references. 4 brand guidelines elements of CCA logo...

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