Managing sick and stress days Rebecca Thompson RSCN, BSc, MSc Nurse Consultant – Diabetes, UCLH.
Brand Guidelines - RSCN · 1.11 Logos of RSCN. 01 Brand Logo 02 Brand Typography. 02 Brand...
Transcript of Brand Guidelines - RSCN · 1.11 Logos of RSCN. 01 Brand Logo 02 Brand Typography. 02 Brand...
Brand Guidelines
Contents 01 Brand Logo
02 Brand Typography
03 Brand Colors
01Brand Logo
01 | Brand Logo
Main LogoThis logo should be used on all the materials of RSCN.
Logo GridSpacing grid for the logo.
X1
X3
X3
X1
X4.5
1.1 Logo Format
01 | Brand Logo
Negative LogoThis logo should be used for dark backgrounds.
1.2 Logo Color Variation
01 | Brand Logo
1.3 Mark Treatment
The logo mark could be used alone and cropped on colored backgrounds.
01 | Brand Logo
1.4 Logo wrong treatments
The logo shouldn’t be colored in white. This version should be used for dark backgrounds.
01 | Brand Logo
1.7 Logo wrong treatments
The mark shouldn’t be reflected.
Both languages should be present on the logo.
The logo format shouldn’t be changed.
01 | Brand Logo
1.8 Logo wrong treatments
The logo should not be scaled down or up without the right proportions.
The logo should not be scaled down or up without the right proportions.
01 | Brand Logo
1.9 Logo wrong treatments
The mark shouldn’t be reflected.
The mark shouldn’t be centered.
The mark shouldn’t be cropped from below.
01 | Brand Logo
RSCN logo is placed on theleft side if the design was in English or both languages
RSCN logo is placed on theRight side if the design was in Arabic language
1.10 RSCN & Wild Jordan Logo
01 | Brand Logo
1.11 Logos of RSCN
01 | Brand Logo
02Brand Typography
02 | Brand Typography
Aabc
AabcAabdefghijklmnopq
Aabdefghijklmnopq
The Mix Regular
The Mix Bold
The Mix Font should be used for all Latin display content, which is usually above 14 pt. It should be usedfor all stationery materials and prints.
2.1 Latin Display Typography
The Mix
02 | Brand Typography
2.2 Latin Text Typography
Aabc
AabcAabdefghijklmnopq
Aabdefghijklmnopq
Frutiger LT Arabic Regular
Frutiger LT Arabic Bold
Fruitiger LT Arabic Font should be used for all Latin and Arabic text content. It should be used for all stationery materials and prints.
Frutiger
02 | Brand Typography
2.3 Arabic Display Typography
اب ج
اب جأبجد هوز حطي كلمن
أبجد هوز حطي كلمن
The Mix Arab Regular
The Mix Arab Bold
The Mix Arab Font should be used for all Arabic display content, which is usually above 14 pt. It should be usedfor all stationery materials and prints.
The Mix Arab
02 | Brand Typography
اب ج
اب جأبجد هوز حطي كلمن
أبجد هوز حطي كلمن
Frutiger LT Arabic Regular
Frutiger LT Arabic Bold
Fruitiger LT Arabic Font should be used for all Latin and Arabic text content. It should be used for all stationery materials and prints.
Frutiger LTArabic
2.4 Arabic Text Typography
03 | Brand Colors
03Brand Colors
03 | Brand Colors
3.1 Primary Colors
The black color should be used as the primary color for the logo and typography.
Black
C 0M 0Y 0K 100
R 0G 0B 0
#000
03 | Brand Colors
Pantone 312 U
Pantone 136 U
Pantone 361 U
Pantone 1655 U
C 75M 10Y 10K 0
C 0M 37Y 80K 0
C 72M 10Y 93 K 0
C 0M 70Y 70K 0
R 0G 175B 212
R 255G 173B 72
R 76G 169B 80
R 255G 114B 81
#00ADD4
#FFAD48
#4CA950
#FF7251
3.2 Secondary Colors
03 | Brand Colors
3.3 Color Inspiration
The color pallette was inspired from the variant and rich environments of Jordan.
AzraqBird Observatory Aqaba
PanoramaHomrat Ma`een
AjlounDibeenYarmouk
Wadi Feynan
RSCN
ShaumariFifa
Dana Projectsmujib
03 | Brand Colors
3.4 Color wrong treatments
The color should be taken from the average colors in the picture.
The color should be taken from the average colors in the picture.
03 | Brand Colors
The logo shouldn’t be colored The logo should always be in black
3.4 Color wrong treatments
03 | Brand Colors
The logo shouldn’t be colored in white The logo should always be in black
3.4 Color wrong treatments
03 | Brand Colors
Lorem Ipsum Lorem Ipsum
Typogrphic elements shouldn’t be colored inblack when used over images.
3.4 Color wrong treatments
Typogrphic elements shouldn be colored in white or one of the identity colors when used over images.
03 | Brand Colors
Lorem Ipsum Lorem Ipsum
Typogrphic elements shouldn’t be colored inwhite when used over colored backgrounds.
Typogrphic elements should be colored inblack when used over colored backgrounds.
3.4 Color wrong treatments