Brand Extension For Janet & Janet

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The Melted Shape Brand extension for Janet & Janet Presented by : Pankaj Bansal

Transcript of Brand Extension For Janet & Janet

Page 1: Brand Extension For Janet & Janet

The Melted ShapeBrand extension for Janet & Janet

Presented by : Pankaj Bansal

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Clients & their desire's

Free & Independent

Having dreams and desires

Professional and busy with her work

Courageous and Fashionable

Loves to shop

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Janet & Janet Client’s need

Fair price ratio

Wide product range

Quality with innovation

Easily accessible

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BRAND VALUES

_ High turnover of production

_Shoes and bags for daily life

_ Presence in the international market

_Essential

Functions

_Glamour

_Strong

_Self-sufficient

Personality

_Balance between luxury and new basic

_Focus on good Quality Product_

_ Minimum expenses with more advantage

Performance_ Made in Italy

_Prosperous Heritage

_ Blend of history and innovation

Credentials

Brand values & brand essence

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Products of brand extension s/s 2010

Products

Scarves

Bijoux

HatsBelts

Hair accs

Sunglasses

Materials

Leather

Metal

Materials

Colors

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BRAND EXTENSION

what

where

when

Brand extension

Bijoux Scarves

HatsWatches

SunglassesHair accs.

Spring -summer

2010

Temporary store’s at

Beach

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Having in mind that Janet & Janet is always

working on the high quality of their products,

we decided to especially focus on materials.

Melting

Using shapes deriving from various melting

effects and bringing them into relation to

the Janet & Janet world by using leather and

elements of shoes and handbags,

We developed our vision for the Janet &

Janet Spring/Summer Collection

2010.

Inspiration

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ProportionDrop

Melting Transformati

onSurrealism

LiquidGlossy finish

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Shape Asymmetrical

Cracks

GlamourTwo in

one

StructureFringed

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Designs

Bracelet

Sunglasses

Necklace

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Necklace

Sunglasses

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Necklace Belt

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Necklace

Sunglasses

Belt

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Belt Bracelet

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NecklaceBrooch

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Product Presentation

SPAZIO FITZCARRALDO, Via Filippetti, 41, MM Porta Romana, Milano

To the clients & consumer’s

To create an ambience in the theme of melt

Tools _live painting

event, _Melted candles

_music

Gathering_150 people

Served_Sushi & wine

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LocationFor the product presentation

SPAZIO FITZCARRALDO Via Filippetti, 41

MM Porta Romana Milano

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Date : 09:09:09Time : 8:30 pm

After the party at the club

Invited for the presentation party of our new collection for

spring-summer collection 2010

Sushi buffet & open wine bar

Live painting event byXXXXXXXXX

RESERVATION NEEDED

Location SPAZIO FITZCARRALDOVia Filippetti, 41MM Porta Romana, milano

[email protected].

Includes free entry to The club

Corsa garibaldi 97, milano

Product Presentation Invitation card

Whom & how

_Buyers Invitation by email

_Client’sThrough invitation cards

located in the sold products

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Temporary retail storesCreating a

Janet & Janet

environment

How

one month per beach

Spring summer

2010Duration

RiminiSardinia

SicilyCapri

Forte deimarmi

Location

Beach’s , resorts& hotels

Hotspot for the summer

Why & where

Retailing Strategy

Bijoux Scarves

HatsWatches

SunglassesHair

accessoriesShoes Bags Product range

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Communication

Where : Beach & beach resortshow

_Branding beach umbrella’s & chairs, _flyers

_catalogs_Giveaways to the esteemed customers

_

Beach (Resorts/Clubs) _Clubmed _Ventaglio

_selected private hotels

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Communication

Products_Card holder_Coin purse

JANET & JANETJANET & JANET

GiveawaysAlong with catalogues of new product range

Where_Resorts

_Hotels_Temporary stores

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[email protected]

Thankyou