http://www.flickr.com/photos/ivanomak/3806721674/

I have been Previously laughed at

http://www.flickr.com/photos/photoimage/588705847/sizes/o/

what could be the reason…

http://www.flickr.com/photos/purplemattfish/3404482191/sizes/o/

mefoolishstupid

You too could say…

http://www.flickr.com/photos/kirk_thorsteinson/352823428/sizes/l/

We may not have the same outlook towards basic social skills

I am not an…

http://www.flickr.com/photos/37780576@N08/3767962310/in/pool-942436@N24

I am not growing up like others around me

I am notfunny enough

http://www.flickr.com/photos/neonihil/3294600532/

I am notgetting the

http://www.flickr.com/photos/jjjohn/2387534678/

I have taken the opportunity to reflect on my own actions

cause there simply wasn’t anyone else to blame

So…What’s my point?

http://www.flickr.com/photos/outragousart2008/3771455575/

I don’t think we spend our childhood

http://www.flickr.com/photos/javierlopeznavarrete/3540153800/

or days of youth wondering what one is capable of doing

http://www.flickr.com/photos/34409164@N06/3207766497/

I too have many dreams like the rest of you

http://www.flickr.com/photos/amandawoodward/3161671799/ http://www.flickr.com/photos/elninioinvisible/3442706649/

in the mean time…

…I grew up

http://www.flickr.com/photos/dum/544109285/

to earn a living

fill in my forms and pay taxes

watch tv

enjoy holidays

adapt to new technology

catch jargons

I grew up …

http://www.flickr.com/photos/36506208@N07/3699691494/

I have become an observer of reality

(without really participating in it)

http://www.flickr.com/photos/30427223@N08/3361804329/

So I was just simply wasting my time

…(was I?)

http://www.flickr.com/photos/ivanomak/3806721674/

I have been Previously laughed at We are prettyclose to figure out…

why?

http://www.flickr.com/photos/aaronescobar/2170448724/sizes/l/

Someone out there thinks and believes that I must be a moron and I could be subjected to anything they feel like…

…Well almost

http://www.flickr.com/photos/liamlevitz/3297752613/

a buzzword in my circle of friends

Buzz Marketing

WEB 2.0 technologiesDigital

Natives

Social Media

http://www.flickr.com/photos/yosemiteindiantruths/1904439788/

http://www.flickr.com/photos/stabilo-boss/93136022/

I too have a profile onsome of them

And like many at times unaware or don’t care That so much exists around me

3.3 tonnes and 7 metres tall,

this Weeman represents all

the electronic and electrical

waste you produce in your

lifetime.

In all this, I do sense a tension (a social one) against an unknown enemy

I was experiencing a kind of social unrest

a battle to be cool and not a fool in the world of emerging media.

It had come to a point where, I was playing William Wordsmith against Smart Alec and Clever John and Chatty Jones.

It made me wonder what put me in this position in the first place

And there were a few answers to chose form

or

I could take a dive into an exploratory experiment to decode some truths around communication ideas, its symbols and its manifestations

http://www.flickr.com/photos/cham128/2366895065

if ideas are to capturethe amusement of what we often seek from brand communication

…advertising today, is a bad word in that sense

http://www.flickr.com/photos/minebilder/89489349/

As we speak, advertising is a now a fossil of the last ice age that silently tells the story of its decline.

… internet expenditure grew to 1.75 billion pounds making up 23.5 per cent of the total

TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively.

Internet advertising spending 'overtakes TV'

Staff, Brand Republic, 30 September, 2009

Business Background

http://www.flickr.com/photos/john/184534580/

an insight

a Big Idea

Yesterday’s view for a communication programme

http://www.flickr.com/photos/disneymike/25041524/

A perfect bite for someone who is willing to trade a few products/services and live it out in the dog eat dog world

Giving rise to dichotomy and an erroneous battle …

http://www.flickr.com/photos/tonica/2068365809/

explanation Vs. expression

What wins here?

http://www.flickr.com/photos/visbeek/2348285288/

theneed to explain as to why is Brand “X” better

http://www.flickr.com/photos/tando/383554954/

it was suicidal to have “said” than pondering upon what needs to be “spoken” to create brand love

http://www.flickr.com/photos/minebilder/244910027/

brand communication as a function run by a marketing department, dilutes the vital insight on consumerism.

to dissect

I had new tools as a brand planner where a simple yet powerful theme emerges…

As a society that thrives on the trials of economy, brands need to evolve

http://www.flickr.com/photos/dryrot/2400610219

A movement from explanation vsexpression

to

my individuality VsMy social image

http://www.flickr.com/photos/haniamir/2203455998/

As individuals,

We need to think beyond the selling proposition

http://www.flickr.com/photos/renmeleon/169123200/

A good starting point as guided by a basic communication principle

“Its about a conversation between two individuals”

http://matthewdhamilton.com/wp/wp-content/uploads/2009/06/1810357551_bd5a27da50_b.jpg

it all boils down to the collective intelligence of marketers and communication designers to

to shift fromClever messaging

to productiveinteractions

http://www.flickr.com/photos/fixe/2685248903/

http://www.flickr.com/photos/22042682@N04/2127868764/

…a new frontier has emerged

http://www.flickr.com/photos/smallcaps/315212671/sizes/l/

the consumer has evolved

From the served

Tothe creator

http://www.flickr.com/photos/toasty/2884434108/

Here the consumer is the performer

While we await the onset of the next Ice age

Whether “analog” or “digital”

True convergence has already started shaping the future

YouTube Symphony Orchestra at Carnegie Hall

First - people were video taping the whole time. It was permitted, and the audience was respectful while taping.

Second - the musicians each had a huge smile on their face throughout the entire concert. They were thrilled to be a part of this historic experience.

Third, during intermission videos of those who did not make the ensemble were projected on the walls of the hall while members of the orchestra greeted family members at the front of the stage.

Fourth, the performance of John Cage’s music by MeashaBrueggerosman reminded me why I love John Cage.

Fifth, the multimedia moments during the concert truly enhanced my experience. Perhaps it is time for other orchestras to consider dong the same.

Sixth, I was THRILLED to see electronic music validated in the classical music world. And last,

I was so happy to be a part of what I believe will go down in music history as a pivotal moment in classical music -when the spirit that inspired the great composers was embodied by a group of musicians from around the world in one concert.

http://jamesfrankel.musiced.net/2009/04/16/youtube-symphony-concert-review/

http://www.youtube.com/watch?v=b64_16K2e08

crowdsourcing is more than just an effective marketing strategy; it also represents a future-proof vision for marketing itself – where marketing does its solving-peoples-problems-at-a-profit job by becoming an open platform linking creative talent with customers.

Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.

download the font here: nl.toyota.be/iqfont

Watch:the making of

What’s the point here?

A new kind of alchemy of Mediums& Messages have begun to drive consumers to re-evaluate the brands they associate with

CONTENT

+

TECHNOLOGY

+

ENGAGEMENT

+

ENTERTAINMENT

BRAND

EVOLUTION=

CONTENT

+

TECHNOLOGY

+

ENGAGEMENT

+

ENTERTAINMENT

The social tension that consumers

wish to resolve

CONTENT

+

TECHNOLOGY

+

ENGAGEMENT

+

ENTERTAINMENT

The social tension that consumers

wish to resolve

Converging Media Applications:

tools to solve, share, spread

CONTENT

+

TECHNOLOGY

+

ENGAGEMENT

+

ENTERTAINMENT

The social tension that consumers

wish to resolve

converging media applications: tools

to solve, share, spread

Allow the consumer to become the

protagonist for your brand

CONTENT

+

TECHNOLOGY

+

ENGAGEMENT

+

ENTERTAINMENT

The social tension that consumers

wish to resolve

converging media applications: tools

to solve, share, spread

If you wish for someone to notice you

entertain them with anything (well

almost)

Allow the consumer to become the

protagonist for your brand

http://www.flickr.com/photos/hanneorla/3802198350/

It’s not the fear of end, nor will the zest of opportunism that will create brands of tomorrow, brands now grow organically, as popularity will take as back seat while familiarity will create conversations. It is time to evolve or dissolve the old identity.

The final frontier

Most of the images have been sourced from flickr, I have tried to list them on each slide, some places I may have missed…

Quite a few of this understanding is an overlap of experiences and observations and insight hunting over ten years of work across various brands, categories, verticals and conversations.

Thanks for taking time out and reading this, you have the complete right to spread and use this presentation to express your own views. And if you have the time then do share your comments on slideshare or else write to me : flintcan@gmail.com

The views expressed here are personal.

It’s a wrap!