1.FOR SUCCESSFUL LIVING

2. ABOUT DIESEL Owned by its founder Renzo Rosso Founded in 1978 Creative director-Wilbert Das Biggest store in Milan, Italy Successful and influential ranges of accessories,clothing, beachwear, eyewear, bags, etc Milestone years-1985,1988 3. CORE VALUES 4. THE ARCHETYPE The Outlaw Motto : Rules are made to be broken Core Desire : revolution Goal : To overturn what isnt working Greatest fear: To be powerless or ineffectual Strategy : Disrupt, Destroy, or Shock Weakness : Crossing over to the dark side, crime Talent : Outrageousness, Radical freedom 5. THE JOURNEY 6. GREASY ROCKABILITY Defined Themselves as a WorkWear Company. The Jeans came Pre Washed and some also hadholes. T-Shirts with the Mohawk Logo soon became atrend amongst the youth. 7. QUIRKY URBAN FASHIONISTAS Managed to Puzzle Customers With Their ADS Be a MAN and Luxury life in Africa were key campaigns. Poked fun at haute couture advertisements by startingcampaigns with fat and unattractive people 8. CONSCIOUS HEDONISM 9. BE STUPIDVIDEO LINK: The official BE STUPID Philosophy.http://www.youtube.com/watch?v=Y4h8uOUConE 10. BE STUPID 11. DIESEL ISLANDVIDEO LINK: Diesel Island National Anthemhttp://www.youtube.com/watch?v=HR7VN3zDL1g 12. THANK YOUVANSHUJ DATTAOJASVITA SARDANAARIHANT JAINANKIT AULUCK