Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)
Transcript of Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)
Aartrijk.com/brandcamp2015/ #BrandCamp2015
What Is Content Marketing?
“Valuable content & stories that attract audiences … to build valuable relationships to generate positive business outcomes.”
— Forrester
“It is becoming a huge issue for insurers who are used to creating a new policy brochure every three years.”
— Terry Golesworthy Editor, SocialEyes
Founder, Customer Respect Group
“What would you talk about if you couldn’t mention your company name or your products/services?”
— Charles Wasilewski Insurance Geek Writer, Aartrijk
Aartrijk.com/brandcamp2015/ #BrandCamp2015
Talking Without Talking About Yourself