BRAND BOOK - vicenzaeurope.com · 2013 2015 VICENZA’S ONLINE STORE IS LAUNCHED, ADDING AN ... To...
Transcript of BRAND BOOK - vicenzaeurope.com · 2013 2015 VICENZA’S ONLINE STORE IS LAUNCHED, ADDING AN ... To...
INSIGHT/
INSIGHT/“I looked at the map and said:
Ariovaldo Furlanetto.
THAT’S THE NAME,VICENZA.”
BEHIND THIS BRAND, THERE
ARE FACES THAT INSPIRE TO
OOZE WHAT’S DIFFERENT...
BUILDINGA HISTORY.
THE TRAJECTORY/THE ART OF SHOES
MANUFACTURING WAS ALWAYS A DREAM FOR
ARIOVALDO, AND IN 1992 THE BRAND VICENZA WAS BORN
FROM THIS DESIRE. THERE WERE, IN THE COMPANY,
ONLY FIVE EMPLOYEES THEY MANUFACTURED
TEN PAIRS OF SHOES A DAY. OVER TIME, THE
PRODUCTION MULTIPLIED AND NEW PROJECTS WERE
CONCEIVED, TOGETHER WITH DEDICATED EMPLOYEES,
EFFICIENT SUPPLIERS, AND THE PERSEVERANCE
OF A DREAMER. NATURALLY, THE RESULT
COULD NOT BE DIFFERENT:
AN INNOVATIVE COMPANY, WITH FASHIONABLE ATTITUDE, WHICH SEEKS EXCELLENCE THROUGH DESIGN.
TIMELINE
2014VICENZA’S SECOND AND CURRENT PLANT IS BUILT.
VICENZA BECOMES THE FAVORITE AMONG CELEBRITIES, BLOGGERS, AND FASHION EDITORS THROUGHOUT THE WORLD.
IT STARTS PARTICIPATING IN FASHION SHOWS DURING SÃO PAULO FASHION WEEK, THE MOST IMPORTANT EVENT OF THE BUSINESS IN LATIN AMERICA, DEVELOPING SHOES FOR THE BRANDS ÁGUA DE COCO AND APARTAMENTO 03.
2007ORIGINAL DESIGN BECOMES THE BRAND’S IDENTITY, AND ITS INTERNATIONALIZATION PROCESS BEGINS IN ITALY, PARTICIPATING IN THE FAIR MICAM.
1992BEGINNING OF THE COMPANY, WITH ONLY 5 EMPLOYEES AND MANUFACTORING 10 PAIRS OF SHOES PER DAY.
THE VISUAL IDENTITY IS RENEWED.
2001RAFAELA FURLANETTO BECOMES PART OF THE BRAND’S TEAM.
1998IT STARTS PARTICIPATING IN DOMESTIC FAIRS.
1999
2012VICENZA IS ESTABLISHED IN THE COUNTRY’S LEADING MULTI-BRAND STORES.
2013
2015VICENZA’S ONLINE STORE IS LAUNCHED, ADDING AN EXTRA SPACE TO THE EXISTING 500 MULTI-BRAND STORES SPREAD THROUGHOUT BRAZIL.
2005
DESIGN
Soon Ariovaldo showed interest in the art of creating. When he was 21 years old, he specialized in pattern cutting and directed his potential towards the area of creation. Ariovaldo became one of the main promoters of the growth of footwear manufacturing companies in the region of Vale do Paranhana (in the state of Rio Grande do Sul, Brazil), where Vicenza is located. His sensibility in perceiving market needs is extremely important to transform his designs into memorable collections. After a few years of learning, outsourcing design, he realized there was the possibility of having his own brand. That was when Vicenza was established. With the support of his wife, Rosi Furlanetto, in 1992 the first shoes of the brand became reality.
Ariovaldo Furlanetto
To the right is Evandina Cecconello Furlanetto, Ariovaldo’s mother.
INSPIRED BY HIS MOTHER, EVERYTHING BEGAN.
ARIOVALDO FURLANETTO DIRECTOR
ON RAINY DAYS, I STOOD BESIDE MY MOTHER TO WATCH HER SEW
STYLE
happened when she was 15 years old. She did not find the model she wanted and asked her father to design it. That was a point with no return, and she began her professional life at Vicenza, when she inspired her father to create a new concept for the brand. Since then, she has been assisting in product design and development. With the support of her father, she had the opportunity to express her talent. Her innovative attitude and Ariovaldo’s expertise are a perfect match, which is clear in the contemporary collections that satisfy current market desires.
Rafaela Furlanetto
To the right is Ariovaldo Furlanetto, Rafaela’s father
RAFAELA’S FIRST INTERACTION WITH THE UNIVERSE OF SHOES
A NEW LOOK SHOULD BE ALWAYS WELCOME. FROM IT, THE CYCLE IS RENEWED
RAFAELA FURLANETTO STYLEDIRECTOR
GLOBAL MAP/
Besides being prominently present in Brazil, Vicenza has also become an international brand. With multi-brand stores spread throughout the five continents, countries such as Italy, France, Portugal, Russia, Ukraine, Costa Rica, Porto Rico, Bolivia, Ecuador, United States e Lebanon have also become consumers of Vicenza, which translates the style of the brand to other cultures and tastes.
AND MORE: GEORGIA, UKRAINE, BIELORUSSIA, BULGARIA, CYPRUS, REUNION ISLAND, LITHUANIA, MALTA, MARTINIQUE, MONTENEGRO, NOVA CALEDONIA, RUMANIA, SLOVENIA, SERBIA.
UNITED STATES
DOMINICAN REPUBLIC
UNITED KINGDOM
DENMARK
BELGIUM
FRANCE
ANDORRA
PORTUGAL
SPAIN
SWEDEN
POLAND
GERMANY CZECH REPUBLIC
SWITZERLAND
ITALY
GREECE
NIGERIA
ISRAEL
LEBANON
CROATIA
HUNGRIAAUSTRIA
KAZAKHSTAN
RUSSIA
AUSTRALIA
VENEZUELAGUADALUPE
COSTA RICAFRENCH GUIANA
BOLIVIABRAZIL
COLOMBIAECUADOR
EMPLOYEES
EMPLO/YEES
EACH PAIR OF SHOE HAS A HISTORY.
”UP TO THIS DAY, WE HAVE
EMPLOYEES WHO HAVE
BEEN WITH US SINCE THE
BEGINNING OF THE FACTORY
ANUFACTURING A CONCEPT
THERE ARE A NUMBER OF PROCESSES AND
PROFESSIONALS INVOLVED IN DEVELOPING
THEM, IN SEARCH OF A UNIQUE RESULT. AT
VICENZA, THE EMPLOYEES UNDERSTAND THAT THEY
ARE EXPERTS ON WHAT THEY DO, SINCE THEY
HAVE A GIFT FOR MAKING SHOES. VICENZA’S GOAL
IS THAT THE ENTIRE TEAM WORKS TOGETHER FOR
THE SAME CONCEPT, SO THAT THE RESULT
IS A COLLECTION THAT CONVEYS A UNIQUE STYLE.
Ariovaldo Furlanetto
THE BRAND VICENZA IS BASED ON CONCEPTS THAT ARE ESSENTIAL FOR THE DEVELOPMENT OF ALL ITS ACTIVITIES.
IDENTI/TY ANDSTYLE
TIMELESS
DESIGN
AVANT/GARDE
BUILDING AN IMAGE
ORIGI/NALDESIGN
IN A MARKET WITH MANY OPTIONS OF PRODUCTS AND INCREASING ACCESS TO INFORMATION, ORIGINAL DESIGN IS ESSENTIAL TO HIGHLIGHT A BRAND.
ORIGINAL DESIGN
CREATING TO INNOVATE
“AUDACITY IN MIXING MATERIALS AND TRANSFORMING WHAT IS SIMPLE INTO SOMETHING
DISTINGUISHED”.
“THE CONTINUITY OF A WORK STRENGTHENS
ITS IDENTITY”.
MATERIALSMIX
Ariovaldo Furlanetto
Rafaela Furlanetto
COMMUNI/CATION
COMMUNICATING THE IDENTITY
Vicenza’s concept is reflected even in the way it communicates with its customers. Thus, the brand is present in major publications, editorials, and fashion events in Brazil. Whether on the catwalks of SPFW or on the feet of the main Brazilian influencers. Vicenza’s unmistakable style brought partnerships for the catwalks of São Paulo Fashion Week, with the brands Água de Coco and Apartamento 03.
VICENZALOVERS
VICENZA CONSTANTLYCONNECTSWITH ITS COMMUNICATION
Ane Medina, Anna Fasano, Camila Coelho, Carol Tognon, Helena Lunardelli, Nicole Bernardes, Lalá Noleto, Layla Monteiro, Luiza Sobral, Mariah Bernardes, Nati Vozza, Paulinha Sampaio, Sofie Valkiers, Thássia Naves.
customers, particularly in the digital world. The presence of the brand throughout the world is enhanced by a team of opinion formers, consisting of personalities and bloggers that convey the brand’s identity. Through its digital channels, Vicenza reaches a growing audience, which seeks style and fashion information.
VICENZALOVERS
CONNECTINGTENDENCIES
THIS TRAJECTORY DOES NOT HAVE AN END. EVERY DAY, NEW CHALLENGES ARISE AND THE CYCLE IS RENEWED. FOLLOW US AND BE A PART OF THIS HISTORY, TOO.
BRAND BOOK VICENZA
COORDENAÇÃO DE PROJETO / PROJECT COORDINATOR
Rafaela Furlanetto
ASSESSORIA DE PROJETO / PROJECT CONSULTANT
Vera Muller
DIREÇÃO GRÁFICA / GRAPHIC DIRECTOR
Jean Coronetti
PROJETO GRÁFICO / GRAPHIC PROJECT
WT Agência
VICENZA233, Arthur Fetter StreetBom Pastor — Igrejinha/RSZIP CODE 95650-000 — Brazil — +55 51 [email protected] — vicenza.com.br