Brand Battle: CVS vs Walgreens
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OVERALL SCORE CARD COMPETITORS COMPETITORS LOCAL SEO LOCAL SEO LOCAL ADVERTISING ENGAGEMENT ENGAGEMENT REVIEWS LOCAL DIGITAL MARKETING LOCAL DIGITAL MARKETING A HEAD TO HEAD SHOWDOWN k.o. brand score DATA QUALITY REVIEWS 81 % 76 k.o. Brand Battle Battle Brand A HEAD TO HEAD SHOWDOWN in CVS vs Walgreens SATISFACTION RATING 4-STAR AND ABOVE RATING ADDRESS PRECISION PHONE# PRECISION FOUND LOCATIONS DATA QUALITY brand score NAP ANALYSIS & LISTING PRESENCE ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES KO 3 wrong number, bro bring it on % OVERALL SCORE CARD LOCAL SEO 138 REVIEWS 95 110 ENGAGEMENT 111 102 DATA QUALITY 138 160 FIGHT FOR THE TOP USING KEYWORDS Drug Store, Pharmacy, Flu Shots 44% of Walgreens locations showed up at position 1. NON-RANKING LOCATIONS SEARCH RANK Supermarket 1. 2. 3. 4. Discount Store 1. 2. 3. 4. Walgreens' locations ranked in the first position 21% more often than CVS’s locations. LOCAL ADVERTISING GENERATING BRAND AWARENESS AND DRIVING LOCAL CONVERSIONS CONTACT LENSES WALGREENS PHOTO COUPON WALGREENS AD WALGREEN CONTACTS 2. 1. 3. 4. 4. 69% of Keywords rank IN POSITION 1-3 11 % BUSINESS LOCATOR LOCAL PAGES STORE HOURS ADDRESS PHONE FLAVORS IN STORE With more claimed locations and the increase in local phone number accuracy across multiple platforms, Walgreens managed to have a 29% overall stronger listings presence. 18% 18% 15% 1% 2% UNCLAIMED LOCATIONS LISTING STRENGTH COMPETITORS 95 99 LOCAL ADVERTISING 84 91 LOCAL AMPLIFICATION FANS 1,864,888 5,245,081 HIGHER ENGAGEMENT Likes, Shares, Comments, & Consumer Brand Hashtags SENTIMENT ANALYSIS KEYWORD ANALYSIS Walgreen customers were most likely to experience: Content & Design, SEO Factors KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS DOMINATED DOMINATED SEO Optimized, Content & Design, Responsive NUMBER OF COMPETITORS. 3, including each other HAS HIGHER LOCAL OCCURANCES 44 42 % % Great deals! Friendly staff! Free flu shots! Coupons AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS % 8 MISSING LOCATIONS @GoBrandify 82 % 96 % CVS and Walgreens both have branded local pages with location specific intel. pharmacy KO KO KO 661 winner Both CVS and Walgreens have optimized business locators, however Walgreens' locator loaded much faster on mobile devices. What is your Brand Score? Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify. We evaluate over 250+ variables representing the following categories: Lo cal SEO C ompetitors 1 2 3 Local Advertising R evi ews Measuring your Brand’s Digital Footprint. En gagement Data Quality Brand Score DATA COLLECTED: JULY 2015 - SEPT 2015 deals FOR THE KEYWORDS: Drug Store Top competition is each other, with Rite Aid and Wal-Mart Pharmacy following. 704 GARCINIA CAMBOGIA WALGREENS.COM WALGREENS PHOTO PROBIOTICS WALGREENS PHARMACY WALGREENS MEASLES 714.660.4870 | [email protected] | www.brandify.com 80 % 94 % 14% CONTACT Pharmacy 142 CVS won this round by focusing on engaging its customers on Twitter and Facebook, while Walgreens had less involvement across more channels. 9%
Transcript of Brand Battle: CVS vs Walgreens
OVERALL SCORE CARD
COMPETITORSCOMPETITORS
LOCAL SEOLOCAL SEO
LOCAL ADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.brand score
DATA QUALITY
REVIEWS
81 %
76
k.o.
BrandBattleBattleBrand
A HEAD TO HEAD SHOWDOWNin
CVS vs Walgreens
SATISFACTION RATING
4-STAR AND ABOVE RATING
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATA QUALITY
brand score
NAP ANALYSIS & LISTING PRESENCEACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3wrong number, bro
bring it on
%
OVERALL SCORE CARD
LOCAL SEO
138
REVIEWS
95 110
ENGAGEMENT
111 102
DATA QUALITY
138 160
FIGHT FOR THE TOPUSING KEYWORDS Drug Store, Pharmacy, Flu Shots
44% of Walgreenslocations showed up at position 1.
NON-RANKING LOCATIONSSEARCH RANKSupermarket
1.
2.
3.
4.
Discount Store
1.
2.
3.
4.
Walgreens' locations rankedin the first position 21% more often
than CVS’s locations.
LOCAL ADVERTISING GENERATING BRAND AWARENESSAND DRIVING LOCAL CONVERSIONS
CONTACT LENSES
WALGREENS PHOTO COUPON
WA
LGR
EE
NS
AD
WALGREEN
CONTACTS
2.
1.
3.
4.
4.
69% of Keywords rankIN POSITION 1-3
11 %
BUSINESS LOCATOR LOCAL PAGES
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
With more claimed locations and theincrease in local phone number accuracyacross multiple platforms, Walgreensmanaged to have a 29% overall strongerlistings presence.
18%
18%
15%
1%
2%
UNCLAIMED LOCATIONS LISTING STRENGTH
COMPETITORS
95 99
LOCAL ADVERTISING
84 91
LOCAL AMPLIFICATION
FANS
1,864,888 5,245,081
HIGHER ENGAGEMENTLikes, Shares, Comments,
& Consumer Brand Hashtags
SENTIMENT ANALYSISKEYWORD ANALYSIS
Walgreen customers were most likely to experience:
Content & Design, SEO Factors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
DOMINATED DOMINATED
SEO Optimized, Content & Design,Responsive
NUMBER OF COMPETITORS.3, including each other
HAS HIGHERLOCAL OCCURANCES
4442 % %Great deals!Friendly staff!Free flu shots!
Coupons
AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS
%8MISSING LOCATIONS
@GoBrandify
82%
96%
CVS and Walgreens both havebranded local pages with locationspecific intel.
pharmacy
KO
KO
KO
661winner
Both CVS and Walgreens haveoptimized business locators, however Walgreens' locator loaded much faster on mobile devices.
What is your Brand Score?
Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify.
We evaluate over 250+ variables representingthe following categories:
Local SEO
Competitors
12
3
LocalAdvertising
R eviews
Measuring your Brand’s Digital Footprint.
En gagement
Data Quality
Brand Score
DATA COLLECTED: JULY 2015 - SEPT 2015
deals
FOR THE KEYWORDS: Drug Store
Top competition is each other, withRite Aid and Wal-Mart Pharmacy following.
704
GARCINIA CAMBOGIA
WA
LGR
EE
NS
.CO
MWALGREENS PHOTO
PROBIOTICS
WALGREENS PHARMACY
WALGREENS
MEASLES
714.660.4870 | [email protected] | www.brandify.com
80% 94 %
14%
CONTACT
Pharmacy
142
CVS won this round by focusing on engaging its customers on Twitter and Facebook, while Walgreens had less involvement across more channels.
9%
