BRAND AWARENESS & SALES OF HINDUSTAN COCA-COLA BEVERAGES PVT. LTD PRODUCTS

“BRAND AWARENESS & SALES OF HINDUSTAN COCA-

COLA BEVERAGES PVT. LTD PRODUCTS”

With Reference to Hindustan Coca-Cola Beverages Pvt. Ltd, Ahmedabad.

A Summer Project Report Submitted in Partial Fulfillment of award of MBA Degree

Project Guide:

Prof. Gincy Mathew

Prof. Jallavi Panchmamia

Submitted by:

Patel Prashant

Roll No: 75

Shah Harsh

Roll No: 102

Submitted to

S. K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

Gandhinagar, India

August 2013

Brand Awareness & Sales of HCCBPL Products 1 | P a g e

CHAPTER 1: INTRODUCTION

What is Consumer Awareness?

Consumer awareness is the understanding and knowledge that a buyer should have of his

rights as a customer. The awareness is very important for the buyer since it permits him to get

the most from what he buys.

The Beverages (soft-drink) industry comprises companies that manufacture non alcoholic

beverages and carbonated mineral waters or concentrates and syrups for the manufacture of

carbonated beverages. Naturally occurring bubbling or sparkling mineral waters have been

popular for thousands of years: the ancient Greeks believed that such waters had medicinal

properties and bathed in them regularly; the Romans established resorts around mineral

springs throughout Europe.

Soft Drinks were common preference among all the individuals, irrespective of the age group

as it had great brand value and great advertisement. Market Research is based on some

underlying parameters like:

Changing consumption pattern

Advertisements

Taste and price

Beverage Industry in India

India offers the greatest potential for the beverage industry. The country accounts for almost

10 per cent of global beverage consumption. That makes beverage consumption in India the

third largest in the world after the United States and China. Today, it is being looked as a

country that offers the greatest potential, even more so than China. This year, the beverage

industry in India is being estimated to grow at 17 per cent.

Non-alcoholic Drinks Company actually sees India as a potential market because of the kind

of summer that India sees. The Coca-Cola Company reported its profit climbed 43 per cent in

the second quarter to two billion dollar, getting a boost from double-digit unit case volume

growth. The Indian CSD (carbonated soft drinks) market stands at 1.2 billion dollar and the

fruit-based beverages and bottled water at 600 million dollar and 300 million dollar,

respectively.

A sale is the act of selling a product or service in return for money or other compensation. In

any business organization, sales is the department that generates revenue. A sales process

contains the seven steps: Prospecting, Approach, Presentation, Demonstration, Handling

Objections, Closing, Follow-up.

Sales versus Marketing

While it is sometimes difficult to draw the line at where the marketing process ends and the

sales efforts begin, the sales effort is the effort that actually collects the money -- or the

obligation to buy, in the case of a purchase order or financed arrangement. The marketing

effort creates favorable conditions for the sale to take place. In a nutshell, the marketer leads

the horse to water; the sales team makes it drink.


The Coca-Cola Company is an American multinational beverage corporation and

manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which

is headquartered in Atlanta, Georgia founded in 1886. Coca-Cola acquired Minute Maid in

1960, the Indian cola brand Thums Up in 1993, and Barq's in 1995. In 2001, it acquired

the Odwalla brand of fruit juices, smoothies and bars for $181 million. In 2007, it

acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated

$250 million. Company has the large products like coca-cola, thums-up, limca, sprite, fanta,

kinley water, kinley soda etc. coca-cola india celebrates its 20th

anniversary in the country.

Product promotional strategy define the objectives of promotion, describe the concept of a

promotional mix, explain the various personal selling tasks, list the steps in the sales process,

explain the different types of advertising, discuss how sales promotion and public relations

are used in promotional strategy, pushing promotional strategies. Some promotional

strategies are aimed at developing primary demand, the desire for a general product

category. But most promotional strategies are aimed at creating selective demand, the desire

for a particular product.


CHAPTER 2: RESEARCH METHODOLOGY

2.1 Purpose of the study

The popularity and increasing consumption of soft drinks has questioned the awareness

among the people about the different brand of Coca-Cola Company. Thus this study studies

the level of awareness among the people across the age between 18-30 in Gandhinager.

2.2 Research Objectives

To study the awareness among the age groups 18-30 about the various brand of coca-

cola Company.

To understand the factors affecting the awareness & purchasing of the brands of

beverages industry (soft drink).

To understand the hierarchy of work authority and Sales activities of Hindustan Coca-

Cola Beverages Pvt. Ltd. Company (HCCBPL) in Ahmedabad by Harsh Shah & in

Mehsana District by Prashant Patel.

2.3 Research Questions

Is the Consumer aware the number of companies in beverages industry (cold drink)?

Can Consumer identify the brand of different beverages company?

Can the punch line or brand ambassador or design of bottle attract the consumer for

buying?

2.4 Scope of the study

This Research part of the study is confine to the Gandhinager area & sales activities

part of the HCCBPL products in Ahmedabad by Harsh Shah & in Mehsana District by

Prashant Patel.

Kinley 500 ml water & coca-cola 400 ml bottle are major products, which is consider

in the sales activities.

This study does not include the alcoholic drinks and beers.

We are considering only carbonated drinks, fruit juices and bottled water drinks.

2.5 Research Design

In this Project the Descriptive research design is used, as the name implies it is designed

to describe something. Such as awareness of the different age group people, the degree of

the awareness varies among the gender and age of the consumers.

Personal interview & Observation is used, during the sales of the HCCBPL products in

market.


2.6 Sampling Techniques

In this research the convenient sampling technique is used as the name implies samples are

selected which are convenient.

2.7 Selection of sample size

In this research we are take 95 sample for Brand Awareness of beverages industry.

2.8 Data collection

The research is based on two sources –

Primary data: primary data was collected by preparing questionnaire and people were

randomly selected and requested to fill the questionnaire & observation.

Secondary data: Secondary data was collected by using company articles, internet and

websites.

2.9 Statistical tools used

The main statistical tools used for the collection and analyses of data in this project are:

Questionnaire

Pie charts

Bar diagrams


CHAPTER 3: INDUSTRY PROFILE

3.1 History of the Industry

Development of the first man-made sparkling or carbonated water is credited to Joseph

Priestley, the British scientist who discovered oxygen. In 1772 he invented a method of

"pushing" carbon dioxide into water by dissolving it under pressure, thus creating fairly

long-lasting bubbles. The technique led to development of the soft-drink industry. By the

beginning of the 19th century, carbonated water was being made commercially in France and

North America; shortly thereafter, flavors (normally fruit concentrates) were added to enliven

the taste. In the 1820s, small carbonated bottling operations were established in Canada,

producing carbonated drinks in refillable bottles which were merchandised as medicinal

elixirs or tonics. Most soft drinks are still carbonated to give drinks a "tangy bite" and to

stimulate the tongue.

The principle of "pushing" carbon dioxide is still used, but now the water is first purified in a

process known as "polishing." Cooled carbon dioxide is then injected at pressures of 275-550

kilopascals. Other packaging innovations since the mid-1960s include canned carbonated

beverages, nonreturnable glass bottles and containers made from rigid plastics. However, an

effort is being made, often through provincial legislation, to increase the use of returnable

glass containers.

The Beverages (soft-drink) industry comprises companies that manufacture non alcoholic

beverages and carbonated mineral waters or concentrates and syrups for the manufacture of

carbonated beverages.

Leading Indian companies with direct and allied interests in the non-alcoholic beverage

industry have come together to form the Indian Beverage Association (IBA). These

companies include Dabur India Ltd, Red Bull India Pvt. Ltd, Tetra Pak India Pvt. Ltd, Pearl

Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, Coca-Cola India and Pepsico

India Holdings Pvt. Ltd. The Indian Soft Drinks Manufacturers Association (ISDMA) is also

a member of the IBA. The Indian Beverage Association is the first such industry organization

in India. It intends to act as a common voice for the non-alcoholic beverage industry and play

an increasingly significant role in the growth of this sector, a sector that drives the economy

by providing employment opportunities and driving Income growth.

3.2 Major players & their main products in the beverage industry

Major players in the beverage industry are Hindustan Coca-Cola Beverages Pvt. Ltd, Pepsico

India Holding Pvt. Ltd, Parle Agro, Dabur India Ltd & RC cola.

Hindustan Coca-cola Beverages Pvt. Ltd. has the product range of Coca-Cola, Thums Up,

Fanta, Limca, Maaza, Sprite, Kinley water, Kinley Soda, Minute Maid (Juice).

Pepsico India Holding Pvt. Ltd. has the product range of Pepsi, 7UP, Mountain Dew, Slice,

Aquafina, Tropicana (juice).

Parle Agro has the main products like Frooti, Appy, Appy Fizz & Dabur India Ltd has the

product of Real in the juice segment.


Growing at a compound annual growth rate (CAGR) of about 35% annually, Indian non-

carbonated drink market is likely to touch Rs. 54,000 crore by 2015 from the current level of

Rs. 22,000 crore including fruit drinks, nectars and juices etc, a study conducted by

ASSOCHAM said. Factors that have fuelled this industry's growth are greater disposable

incomes, particularly in urban areas; consumers are seeking healthier beverages even if they

are relatively more expensive, due to their positioning.

Also raising awareness levels with regard to obesity and other weight related health issues,

especially amongst teenagers and young adults, has helped push sales of non-carbonates, says

an industry specific analysis of The Associated Chambers of Commerce and Industry of

India. ASSOCHAM findings indicate that a strong shift in consumer beverage demand

towards non carbonated alternatives, creating new opportunities for drinks manufactures in

the country. The most traditional Indian beverages comprise Lassi, Chach, Sharbat, Thandai,

Kanj, or milk shake, nimbu pani (lemonade), badam doodh and coconut water.

The soft drink market is predominantly urban with 25% contribution from rural areas &

mineral water market in India is a 65 million crates industry.

3.3 PEST Analysis of Beverage Industry

Political/Legal Factors

Food and Drug Administration (FDA) Regulation

All the food products manufacturers and producers are under the control of FDA. For

instance, the food and drug administration certifies and tests new ingredients such as high

concentration sweeteners prior to they are permitted to be used in beverages and soft drink

production.

Human Rights Issue

Multinational corporations are facing different human rights issues, rules, regulations, laws

and policies of different governments in operating countries.

Waste management and public concerns

Increasing environmental consciousness is most important to growing legislation. The firm’s

operation is exaggerated by federal legislative applications that concentrate on the four

objectives.

1. Decrease the quantity of packaging material inflowing the nation’s solid waste

management system

2. Diminish the consumption of natural scarce resources

3. Increase the reuse and recycling packaging materials

To shelter the natural environment and human health from undesirable effects related with

the dumping of packaging materials. For instance, Connecticut has now passed a law that

controls packaging to enlarge its recyclability.


Economic Factors

The main factors taken into deliberation are the market risks, which a Pepsi company is bared

to commodity prices, foreign exchange rate and interest rate. These elements are described as

follows.

Commodity prices

Commodity prices distress the raw material cost, Pepsi Company is opened to market risk

due to the commodities prices, because in competitive environment where Pepsi is operating,

would limited its capability from improving costs during higher pricing.

Foreign exchange & global economic conditions

Operating in global environment is not as easy as operating in local market, because it

involve the exposure to currency exchange rates variations. This generally affects the interest

rate, economic growth, government actions inflation and other economic factors. These

changes could affect the Pepsi and Coke to adjust their operating and financing strategies.

Variations in global currency exchanging rates and macro-economic conditions could affect

the international operating profits and business of the Pepsi and Coke.

Interest rate

Pepsi and Coca Cola could control their general financing in term of harmonizing risks and

investment opportunities. To minimize overall borrowing costs firms in beverage industry are

using currency swaps and interest rate to significantly adapt the rates in order to minimize the

borrowing cost.

Socio-cultural factors

Now-a-days consumers are not brand loyal as they were previously, now they can easily

switch to another product. Consumer choice for beverages and soft drinks is affected by two

major characteristics such as ethnicity and age. Due to health reason, age factor plays very

important role when choosing a soft drink or beverage. Some studies have been conducted

and found that soft drinks and cola products in general may result health problems specially,

kidney stones. In compare to adults, younger consumers specially teens and twenties have

fewer interest spans for products and have a preference of products that seems different and

to be fun. Now players in beverages industry changes to non cola products for instance

bottled water, sports drinks, tea etc.


Technological factors

Technological advancement in manufacturing and new quality improvement concepts such

JIT, Six Sigma, MRP-II etc are the significant providers to improve efficiency of bottling

operations and quality of products. Advancement in technology also helps to introduce new

product lines for example new flavors, sugar-free or diet sweeteners, caffeine free goods

facilitates Pepsi and Coke to launch brands that meet changing customer style, preferences

and taste. In beverage industry distribution process is a big challenge because process can be

able to place the right products at right time. In soft drink industry technology can provide a

competitive advantage, if it is applied in area such as logistic products into stores less

extravagantly and costs beyond the distribution pipeline while increasing sales information

availability.

Overall Carbonated Soft Drinks Market in India: Rs 13,000 Crore

15%

14%

13%

9% 8%

42%

Thums Up Rs 1,950 Cr

Sprite Rs 1,820 Cr

Pepsi Rs 1,625 Cr

Coke Rs 1.105 Cr

Mountain Dew Rs 1,105 Cr

Other


CHAPTER 4: COMPANY PROFILE

4.1 Coca-Cola History

Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S.

Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda

fountains. He created a flavored syrup, took it to his neighbourhood pharmacy, where it was

mixed with carbonated water and deemed "excellent" by those who sampled it. Dr.

Pemberton's partner and bookkeeper, Frank M. Robinson, is credited with naming the

beverage "Coca-Cola" as well as designing the trademarked, distinct script, still used today.

Did you know? ………..The first servings of Coca-Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca-Cola beverages are estimated at 1.8 billion globally. Prior to Dr. John S. Pemberton’s death in 1888, just two years after creating what was to

become the world's 1-selling sparkling beverage, Dr. Pemberton sold portions of his business

to various parties, with the majority of the interest sold to Atlanta businessman, Asa G.

Candler. Under Mr. Candler's leadership, distribution of Coca-Cola expanded to soda

fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the

desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the

rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large

scale bottling was made possible just five years later, when in 1899, three enterprising

businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-

Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1.

Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-

Cola worldwide bottling system.

Among the biggest challenges for early bottlers, were imitations of the beverage by

competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at

the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive

bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca-Cola

bottle was so distinctive it could be recognized in the dark and it effectively set the brand

apart from competition. The contoured Coca-Cola bottle was trademarked in 1977.

4.2 Evolution of The Coca-Cola Bottle

The 1980s featured such memorable slogans as "Coke is It!", "Catch the Wave"

and "Can't Beat the Feeling". In 1993, Coca-Cola experimented with computer

animation, and the popular "Always Coca-Cola" campaign was launched in a

series of ads featuring animated polar bears. Each animated ad in the "Always

Coca-Cola" series took 12 weeks to produce from beginning to end. The bears

were, and still are, a huge hit with consumers because of their embodiment of

characteristics like innocence, mischief and fun. A favorite feature at the World

of Coca-Cola is the ability to have your photo taken with the beloved 7' tall

Coca-Cola Polar Bear.


Did you know? One of the most famous advertising slogans in Coca-Cola history "The Pause That Refreshes" first appeared in the Saturday Evening Post in 1929. The theme of pausing with Coca-Cola refreshment is still echoed in today's marketing.

In 2009, the "Open Happiness" campaign was unveiled globally. The central message of

"Open Happiness" is an invitation to billions around the world to pause, refresh with a Coca-

Cola, and continue to enjoy one of life's simple pleasures. The "Open Happiness" message

was seen in stores, on billboards, in TV spots and printed advertising along with digital and

music components -- including a single featuring Janelle Monae covering the 1980 song,

"Are You Getting Enough Happiness?" The happiness theme continued with "Open the

Games. Open Happiness" featured during the 2010 Winter Olympic Games in Vancouver,

followed by a 2010 social media extension, "Expedition 206" -- an initiative whereby three

happiness ambassadors travel to 206 countries in 365 days with one mission: determining

what makes people happy. The inspirational year-long journey is being recorded and

communicated via blog posts, tweets, videos and pictures.

4.3

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola

India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian

economy to foreign investments in 1991. Since then its operations have grown rapidly

through a model that supports bottling operations, both company owned as well as locally

owned and includes over 7,000 Indian distributors and more than 2.2 million retailers. Today,

their brands are the leading brands in most beverage segments. The Coca-Cola Company's

brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley,

Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range

of teas and coffees and Vitingo (a beverage fortified with micro-nutrients).

In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola

Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and

beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely,

Hindustan Coca-Cola Beverages Pvt Ltd; thirteen licensed bottling partners of The Coca-

Cola Company, who are authorized to prepare, package, sell and distribute beverages under

certain specified trademarks of The Coca-Cola Company; and an extensive distribution

system comprising of their customers, distributors and retailers. Coca-Cola India Private

Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use

these to produce our portfolio of beverages. These authorized bottlers independently develop

local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants

and numerous other businesses. In turn, these customers make their beverages available to

consumers across India.

The Coca-Cola system in India has already invested USD 2 Billion till 2011, since its re-

entry into India. The company will be investing another USD 5 Billion till the year 2020.


The Coca-Cola system in India directly employs over 25,000 people including those on

contract. The system has created indirect employment for more than 1,50,000 people in

related industries through its vast procurement, supply and distribution system. They strive to

ensure that their work environment is safe and inclusive and that there are plentiful

opportunities for their people in India and across the world.

The beverage industry is a major driver of economic growth. A National Council of Applied

Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this

industry has an output multiplier effect of 2.1. This means that if one unit of output of

beverage is increased, the direct and indirect effect on the economy will be twice of that. In

terms of employment, the NCAER study notes that "an extra production of 1000 cases

generates an extra employment of 410 man days."

As a Company, their products are an integral part of the micro economy particularly in small

towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is

amongst the largest domestic buyers of certain agricultural products.

As an industry which has strong backward and forward linkages, our operations catalysis

growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial

and agricultural products. Their operations also lead to incremental growth for enterprises

engaged in post-production activities like merchandising, marketing and sales. In addition,

they share best practices and technological advancements with their suppliers, vendors and

allied industries which often lead to improvement in the overall standards of quality across

industries.

The Coca-Cola Company has always placed high value on good citizenship. Their basic

proposition entails that their Company's business should refresh the market; enrich the

workplace; protect and preserve the environment; and strengthen the community. They

leverage their unique strengths to actively support and respond to local needs -- be it the need

for education, health, water or nutrition. They have used our distribution network for disaster

relief, their marketing prowess to raise awareness on issues such as PET recycling, and their

presence in communities to improve access to education and potable water. The Coca-Cola

India Foundation is now taking forward in the community at large, projects and programs of

social relevance to carry forward the message of inclusive growth and development.


4.4 Organization Chart of Coca-Cola India

4.5 Mission , Vision & values

The world is changing all around us. To continue to thrive as a business over the next ten

years and beyond, we must look ahead, understand the trends and forces that will shape our

business in the future and move swiftly to prepare for what's to come. We must get ready for

tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination

for our business and provides us with a "Road map" for winning together with our bottling

partners.

Our Mission Our Road map starts with our mission, which is enduring. It declares our purpose as a

Company and serves as the standard against which we weigh our actions and decisions.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference


Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business

by describing what we need to accomplish in order to continue achieving sustainable, quality

growth.

People: Be a great place to work where people are inspired to be the best they can be

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and

satisfy people’s desires and needs

Partners: Nurture a winning network of customers and suppliers, together we create

mutual, enduring value

Planet: Be a responsible citizen that makes a difference by helping build and support

sustainable communities

Profit: Maximize long-term return to share owners while being mindful of our overall

responsibilities

Productivity: Be a highly effective, lean and fast-moving organization

Vision 2020 Objective: Increase demand & visibility by creating the “Next Generation Outlets”. Focus is

primary on E&D and Convenience Channel.


Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make

our 2020 Vision a reality.

Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it’s up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

Focus on the Market Focus on needs of our consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world view

Focus on execution in the marketplace every day

Be insatiably curious

Work Smart Act with urgency

Remain responsive to change

Have the courage to change course when needed

Remain constructively discontent

Work efficiently

Act Like Owners Be accountable for our actions and in actions

Steward system assets and focus on building value

Reward our people for taking risks and finding better ways to solve problems

Learn from our outcomes -- what worked and what didn’t Be the Brand

Inspire creativity, passion, optimism and fun

Be the Brand

Inspire creativity, passion, optimism and fun


4.6 Products of Coca – Cola Company

Coca-cola

Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now

become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in

the world.

In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its

departure. Coca cola has made its return to the country in 1993.and made significant

investment to ensure that the beverage is available to more and more people in remote as well

as inaccessible parts of the world.

Coca cola returned to India in 1993 and over the past ten years has captured the imagination

of the nation, building strong association with cricket, the thriving cinema industry, music

etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in

1996.In 2002, coca cola launched the campaign, ”Thanda Matlab coca cola”. in 2003,coke

was available for just rs,5 in the country.

Diet Coke

Diet Coke, called Coca-Cola Light in some countries, is a sugar-free soft drink produced

and distributed by The Coca-Cola Company. It was first introduced in the United States on

August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark. The

product quickly overtook the soft drink Tab in sales. Diet Coke was sweetened with

aspartame after the sweetener became available in the United States in 1983 to save money,

this was originally in a blend with saccharin.


Thums up

Thums Up is a brand of cola in India. The logo is a red thumbs up. It was introduced in 1977

to offset the expulsion of The Coca-Cola Company from India. The brand was later bought

by Coca-Cola who re-launched it in order to compete against Pepsi.

As of February 2012, Thums Up is the leader in the cola segment in India, commanding

approximately 42% market share and an overall 15% market share in the Indian aerated

waters market.

Sprite

Worldwide sprite ranked as no.4 soft drink and is sold in more than 190 countries In India,

sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft

drinks, leading clear lime category.

Fanta

Fanta entered the Indian market in year 1996 under the coca cola brand .over the years, Fanta

has occupied a strong market place and is identified as “the fun catalyst”. Fanta stands for its

vibrant colour, tempting taste and tingling bubbles that not just uplifts feelings but also helps

free spirit thus encouraging one to indulge in the moment.


Limca

Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has

been the original thirst choice, of millions of consumers for over three decades. The brand

has been displaying healthy volume growing year on year and limca continues to be leading

flavoring soft drinks in the country. Dive into the zingy refreshment of limca and walk away

a new person.

Maaza

Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza

currently dominates the fruit drink category. Over the years, maaza has become synonymous

with mango.

Kinley Soda Kinley Water

Kinley Soda launched in 2002 In India. Today this is the number one national soda brand.

Kinley water comes with the assurance of safety from The Coca-Cola Company. That is why

company introduced Kinley with reverse –osmosis along with the latest technology to ensure

purity of our product. Because company believe that right to pure, safe drinking water is

fundamental.


Burn Schweppes

Burn was launched in Northern Europe in year 2000; Burn has expanded to over 80 countries

over a short 10 year period.

Schweppes was launched in India in 1999 after the international takeover of the brand from

Cadbury Schweppes.

Georgia Gold

Introduced in 2004, the GEORGIA Gold range of tea and coffee beverage is the perfect

solution for your office and restaurant needs.

Minute maid Pulpy Minute maid Nimbu Fresh

The history of the Minute Maid brand goes as far back as 1945 when the Florida Food

Corporation developed orange juice powder. They branded it Minute Maid, a name connoting

the convenience and the ease of preparation (In a minute).

Minute maid Nimbu Fresh launched first in South of India in January 2010, Minute Maid

Nimbu Fresh, started refreshing the whole of India by April 2010.


CHAPTER 5: THEORETICAL ASPECTS OF THE STUDY

5.1 Market Segmentation Model of Coca- Cola Company

Company segments their market in two lines:

1. Market Class

2. Channel cluster

Channel Cluster (Type):

Grocery: Outlets primarily engaged in retailing of food & various items. It include

Grocers(Outlets dealing mainly in grains, provisions, edible oil, vanaspati etc) and

General Stores(Outlets selling items of day-to-day requirements & stocking a variety of

branded products).

E&D-1: Outlets selling items to eat which are being consumed primary standing in the

outlet or being taken away for Future Consumption. Does not a place to sit. It includes

Bakery/Sweet Shops/ Pakora-Bhaji Selling outlet/ Juice Centers/ Soft drinks Shopes/ Ice

Cream Parlours etc.

E&D-2: Outlets selling items to eat which are being cooked/ made within outlet with

possibility of consuming those products within the outlet. The outlet should have a place

to sit. It includes Sit down Restaurants/ Bars/ Dhabas/ Cafes etc.


Convenience: Includes outlets which are small stores, generally accessible locally. Those

are often located alongside busy roads. It includes Chemists/ STD Booths/ Pan-beedi

Shops etc. Semi-Temporary Kiosk located near the road side selling cigarettes, beverages

and other confectionary items.

Bus Stand/ Highway: Outlets or stalls on Bus Stands or Highways.

Single Screen Cinema: Outlets inside Single Cinema campus selling items like Popcorn,

Samosa, Burger, Chips etc.

URBAN MARKETS


RURAL MARKETS


5.2 Product Promotional Strategy by Coca-Cola Company to achieve 2020 vision

5.2.1 Promotional strategy is the function of informing, persuading, and influencing a

consumer decision. Company use the promotion to expand their market & achieve the 2020

vision effectively, another objective of promotional strategy is providing information,

differentiating the product & increasing sales.

According to the channel type of the company, they decide the some promotional strategy for

each kind of channel.

Grocery

As a part of the providing information to the customer & Persuasive advertising of the coca-

cola products, company define this modem of grocery outlet, which include the Shop front

signage/GSB(Drinking Shot/ OBM Communications), Flange Outside the shop, 3 Tier rack,

Shelf Display, Visible cooler in prime position, Price Communication & Road Standee.


E&D-1


cola products, company define this modem of E&D-1 type outlet, which include the Shop

front signage/GSB(Drinking Shot/ OBM Communications), Flange Outside the shop, Shelf

Display, Visible cooler in prime position, Price Communication & Road Standee.


E&D-2


cola products, company define this modem of E&D-2 type outlet, which include the Shop

front signage/GSB(Drinking Shot/ OBM Communications), Flange Outside the shop, Visible

cooler in prime position, Price Communication, Branded Manu Card, Menu Board, Combo

Communication & Road Standee.


Convenience


cola products, company define this modem of Convenience outlet, which include the Shop

front signage/DPS, Flange Outside the shop, Shelf Display, Visible cooler in prime position,

Price Communication.


Bus Stand/ Highway


cola products, company define this modem of Bus stand/ Highway outlet, which include the

Shop front signage/DPS, Flange Outside the shop, Shelf Display, Visible cooler in prime

position, Price Communication.


Single Screen Cinema


cola products, company define this modem of Single Screen Cinema outlet, which include the

Combo Shot with Food association, Branded Menu Board, Visible cooler in prime position,

Price Communication.


5.2.2 The Sales Process Coca-cola Company & their Brands comes in the FMCG( Fast Moving Consumer Goods)

sector, so the consumption of the softdrinks & juices are moving fastly in the consumer field.

Company has 3 COBO(Coca- Cola owned Botting Operations) Regions & 27 COBO Units

under HCCBPL & 1 FOBO (Frenchisee owned Botting Operations) Region & 12 FOBO

Units under CCI.

Company has the number of the distributors according the geographical area and assign the

Ares Sales Managers (ASM) to that specific area, who is responsible for the sales activities in

that area, under ASM their is Sales Team Leader (STL), Market Developer (MD) &

Capability Executive(CE) for all channel type (Convenience, E&D, Grocery) outlets of that area.

Steps in the Sales Process

Step 1: Prospecting In prospecting, Market Developer identifies potential customers. They may come from many

sources, such as previous customers, new opening outlet of different channel type,

Competitors Outlets of market.


Step 2: The Approach Market Developer should carefully prepare his/her approach to potential customers. All

available information about prospects should be collected and analyzed by the CE & STL

specially when company provide Cooler to that outlet owner for selling of the products of the

company.

Step 3: The Presentation

The presentation is the stage at which the sales person transmits the promotional message.

The usual method is to describe the discount rates on different products (for example: we had

to focus on sales of 500ml kinley water & 400 ml coca-cola, so we offer the customer that

he/she get 3 water bottle on purchasing of 1 case{24 bottle} of kinley water & additional

discount on purchasing of 1 case of 400ml coca-cola ), margin on products to the outlet

owner, and demand of the consumer which come at his/her outlet for purchasing the products

which company offer.

Step 4: The Demonstration

In promoting new pack of 400 ml coca-cola & 500ml kinley water, the demonstration is a

critical step in the sales process. A demonstration allows the prospect to become involved in

the presentation. For that we had the sample bottle of both pack & show the potential

customer & convince him/her for purchase.

Step 5: Handling Objections.

During the sales of these two products we have to face many objections from the prospect

like small pack of water bottle may not accept by the consumer, less margin as compare to

competitor product, him/her mindset for small pack of coca-cola. Handling of this objections

by us convince him/her for purchase the products.

Step 6: The closing The time at which we actually asks the prospect to buy the product. We watch for signals that

the prospect is ready to buy the product & book his/her order.

Step 7: The Follow-UP After-sale activities are very important in determining whether a customer will buy again

later, this is called secondary outlet of that product. After the prospect agrees to buy, the

salesperson should complete the order processing quickly and efficiently.


5.2.3 Sales Tasks

Sales tasks usually include three basic tasks:

1. Order Processing

2. Creative Selling

3. Missionary Selling

Order Processing

The task of order processing involves the receipt and handling of an order. Needs are

identified and pointed out to the customer, and the order is processed. The handling of orders

is especially important in satisfying customer needs. Market Developer & Sales Person of the

Distributor are examples of order processors. They check a store's stock, report the inventory

level to the store manager, and complete the sale.

Creative Selling

In creative selling, a convincing type of promotional presentation. Creative selling is used

when the benefit of a product is readily apparent and its purchase is being based on a careful

analysis of alternatives. In new-product (400ml coke & 500 ml kinley water) selling sales

people need to be very creative if initial orders are to be secured.

Missionary Selling

An indirect form of selling in which the representative markets the goodwill of a company or

provides technical or operational assistance to the customer is called missionary selling. In

Coca-Cola Company provide the cooler for selling of their products & service of the cooler in

any circumstances also provide by company.


5.2.4 The Promotional Mix

Coca-Cola Company uses various elements to achieve their promotional objectives.

Promotion consists of two components: personal selling and nonpersonal selling. The

promotional mix is a combination of personal selling and nonpersonal selling. Marketers

attempt to develop a promotional mix that effectively and efficiently communicates their

message to target customers.

Personal selling - a promotional presentation made on a person-to-person basis with a

potential buyer - is the key to marketing effectiveness.

Nonpersonal Selling - Nonpersonal selling consists of advertising, sales promotion, and

public relations.

Advertising

Advertising is a paid, nonpersonal sales communication usually directed at a large number of

potential buyers. Coca- Cola Company Advertising expenses:

Types of Advertising:

1. Product Advertising

2. Institutional Advertising

3. Point-Of-Purchase Advertising


Product advertising involves the selling of a good or service.

Institutional advertising involves the promotion of a concept, idea, or philosophy, or the

goodwill of an industry, company, organization, or government entity.

Point-Of-Purchase Advertising (POP) consists of displays and demonstrations promoting

an item at a time and place near the location of the actual purchase decision, such as in a

retail store.


Sales Promotion

Sales promotion consists of the forms of promotion other than advertising, personal

selling, and public relations that increase sales through one-time selling efforts. Sales

promotion was traditionally viewed as a supplement to a firm's sales or advertising

efforts, but now it has become an integral part of the promotional mix.

Company regular use this tool for increasing the consumption of their products for

example:

1. In kinley 500 ml water bottle company offer 250 ml water free in this pack for

more consumption of water for limited time period

2. Flat Discount on Thums Up & Coca-Cola 2.15 Lr pack.

3. Free bottles of products on the purchasing specific number of cases of different

products in different pack size.

Public Relation

Public Relations is an organization's communications with its various publics, such as

customers, vendors, news media, employees, stockholders, government, and the general

public. Many of these communication efforts have a marketing purpose.

5.2.5 Promotional Strategy

Pushing Strategy is a sales-oriented approach. The product (400ml coca-cola & 500 ml

kinley water) is marketed to wholesalers and retailers in the marketing channels. Sales person

explain to them why they should carry this particular product. The marketing intermediaries

are usually offered special discounts, promotional materials, and cooperative advertising

allowances. All these strategies are designed to motivate wholesalers and retailers to "push"

the product (400ml coca-cola & 500 ml kinley water) to their customers.


CHAPTER 6: RESEARCH FINDINGS AND CONCLUSION

6.1 Research Finding

A. Number of female & male respondent.

Types of Respondent Number of Respondent

Female 43

Male 52

Out of total 95 respondents, there is 43 (45%) is female & 52 (55%) is male respondent.

B. How Many Companies do you know in the Beverages (cold drink) Industry?

Company in beverages industry Number of respondent

Dabar India ltd 41 (12%)

Red Bull India Pvt Ltd 55 (16%)

Pearl Drinks Ltd 17 (5%)

Bengal Beverages Pvt Ltd 4 (1%)

Hindustan Coca-Cola Beverages Pvt Ltd 86 (26%)

Pepsico India Holdings Pvt Ltd 75 (22%)

Parle Agro Pvt Ltd 60 (18%)

45%

55%

Respondent

FEMALE

MALE


Finding:

Out of 7 major beverages industry company consumers are mostly aware with the Hindustan

coca cola beverages Pvt ltd with highest 26 % then after PepsiCo India holding Pvt ltd with

22% and Parle agro Pvt ltd with 18% of industry.

C. Can You Identify Coca Cola Products

Product of Coca Cola percentage of respondent awareness

Coca-Cola 24%

Thums Up 15%

Fanta 6%

Limca 5%

Sprite 8%

Maaza 13%

Kinley Soda 11%

Min Made Nimbu 2%

Kinley Water 11%

Min Made Pulpy 3%

Burn Eng. 2%

41 55

17 4

86 75

60

0

20

40

60

80

100

Dabar India ltd

Red Bull India Pvt Ltd

Pearl Drinks Ltd

Bengal Beverages Pvt

Ltd

Hindustan Coca-Cola

Beverages Pvt Ltd

Pepsico India Holdings Pvt

Ltd

Parle Agro Pvt Ltd

Number of respondent


Finding:

There is 11 product (brand) of coca-cola company, respondent are aware with the 3 most out

of this 11 product coca-cola with 24% , thums up with 15% & maaza with 13% of the total.

So the brand of coca-cola, thums up & maaza are more aware with rest of the brand.

D. Can You Identify Pepsi Products

Product of Pepsi Percentage of respondent awareness

Pepsi 39%

Mirinda 11%

7up 7%

Mountain Dew 8%

Laher soda 6%

Slice 12%

Nimbooz 9%

Tropicana 3%

Acquafina 5%

24%

15%

6% 5%

8%

13% 11%

2%

11%

3% 2%

0%

5%

10%

15%

20%

25%

30%

percentage of respondent awareness


Finding:

There is 9 product (brand) of pepsi company, respondent are aware with the 3 most out of this

9 product pepsi with 39% , slice with 12% & mirinda with 11% of the total. So the brand of

Pepsi, slice & mirinda are more aware with rest of the brand.

E. Can Punch line or Brand ambassador make your mind to Buying decisions of Cold

drinks?

Types of Reply Number of Respondent

Yes 51 (54%)

No 44 (46%)

39%

11%

7% 8% 6%

12% 9%

3% 5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

pepsi mirinda 7up mountain dew

laher soda slice nimbooz tropicana Acquafina

percentage of respondand awareness

54%

46%

percentage of respondent

yes

no


Finding:

Punch line or brand ambassador of product is affect the buying decision by 54 % or 51

respondent think that punch line or brand ambassador is affect their buying decision of soft

drinks.

F. When you go to shop or Malls, Boards-Banner or Cold drinks Bottle can attract you

to Buying?


Yes 51 (54%)

No 44 (46%)

Finding:

Boards-Banner or Cold drinks Bottle is attract consumer when they go to the shop or mall by

54% of total respondent or 51 respondent out of 95.

G. Can a Design of a Bottle or tin attract you to Buying?


Yes 56 (59%)

No 39 (41%)

54%

46%


yes

no


Finding:

59% respondent think that design of a bottle or tin attract them toward the buying decision or

56 respondent out of 95 think that design of a bottle or tin attract them toward the buying

decision.

H. What you consider when Buy a Cold Drinks.

Types Number of Respondent

Price of product 5 (5%)

Brand or taste 41 (43%)

Both 49 (52%)

59%

41%


YES

NO

5%

43%

52%


price of product

brand & taste

both


Finding:

Brand, taste & price of beverages product is most important for the consumer by 52 % of the

total & brand & taste of the beverages product is important by 43% of the total.

I. If you can’t find your favourite drink in the shop can you go to other shop? Or

drink whatever you get at that place?

Types Number of Respondent

Go to other shop 71 (75%)

Drink whatever gets 24 (25%)

Finding:

75 % or 71 respondents are going to other shop if they are not got their favourite drink in

the shop.

75%

25%


Go to other shop

Drink whatever gets


J. Which is your favourite Cold drinks (It may be Carbonated Soft Drinks Or Juice)

Finding:

Out of the 95 respondent maaza is most favourite drink by 32 respondents & then after thums

up is second most favourite drink by 15 respondents.

6.2 Conclusion

Research Point of view

In the Hindustan Coca-Cola Beverages Pvt Ltd company Coca-Cola, Thums up, Maaza,

are the brands which are most aware by the consumer in the age group 18-30 in

Gandhinager City.

Punch line or Brand Ambassadors of the brand and Boards-Banner or Cold drinks Bottle

at the shop or mall are attracting the consumer toward the buying of that product of

particular cold drink.

Price & taste of the cold drink are equally important for the beverages company by

Consumer point of view.

10

7

15

3

9 8

0 1

8

4

10

32

8

2 1

2 2 2 0 0

5

10

15

20

25

30

35

soft drink or juice

soft drink or juice


Juice segment product is most preferable or favourite by the consumer in the age group

18-30 in Gandhinagar City.

Observation & Personal Interview point of view Prashant Patel- Mehsana District

1. Mostly I was visit the rural area around the mehsana & visnager & I was observe that the

distributors of the company is do the regular delivery of the beverages at their outlet &

also at those outlet which is under the monopoly of competitors, STL of the company

solve the issue of the outlet owner very shortly & effectively which generate the strong

bonding of the outlet owner with the company.

2. Cooler related issue of the outlet is solved by the company in very short time.

3. Mehsana-Ahmedabad highway’s most of the E&D outlet is capture by the company &

there is monopoly of the company at that outlets & every outlet owner is very satisfied

with the company excellent service & delivery at right time.

4. Advertising at the coca-cola most effective outlet Shanku Water Park & Resort is attract

the consumer of that visitor of Water Park & Resort.

5. 500ml pack of kinley water is not except by the most of the outlet because of the local

brands give strong margin given to the outlet owner but by the distributor & company’s

employees convince most of outlet owner ready to sale company new pack in kindly

water.

6. Campaign by company in rural area should increase the awareness of the consumer

toward the company.

7. Recently I see the coca-cola van which sell the coca-cola by vending machine at street

and observe that most of the people go near through that van are stop & take a glass of

coca-cola in just 5 Rs, which is excellent that I fill for capture more market.

Harsh Shah - West and Central Ahmedabad

1. Order generating system

2. Supply chain management

3. Tel-sale

4. Process of Launching new product


CHAPTER 7: RECOMMENDATIONS

Research Point of view

Leading brands are most aware by the consumer as compare with the juice segment like

minute made pulpy & minute made nimbu in Coca-Cola Company so that company will

have to focus on that segment product advertisement for make their consumer more aware

about that.

Advertisement of brand in television as well as at outlet side & design of bottle is attract

the consumer toward the purchasing that product, so company in the beverages industry

will have consider this thing as important.

Price & taste of cold drink is equally important for the consumer so the company has to

control to price of less than the current price with maintain the taste of the each product.

Distribution segment of company is important as most of the consumer are loyal toward

their favourite drink & if they don’t get it go to the other shop.

Observation & Personal Interview point of view Prashant Patel- Mehsana District

1. One common thing that I observe at most of the villages & in rural area is that most of the

consumer & seller of coca-cola product are not aware with that Thums up, Limca and all

other brand is come under the umbrella of the coca-cola, person of the distributor go to

the outlet and says “bolo Thums up ma kae leva nu” so they thing coca-cola & Thums up

are both different product so I suggest that company should give to the T-shirt with the

logo of coca-cola & it should be compulsory wear by the persons who delivery the

beverages at outlet.

2. Banners at the outlet specifically mehsana to Mothera road should be increase so

consumer can easily identify that coca-cola products is available here & sales should be

increase.

3. Normally at most of the outlet there is skim of the company to the outlet owner is 30 to

50 Rs off or 3-4 kinley soda bottle on purchase of 1 case of other beverages, I should

think that kinley 500ml water pack instead of this skim should increase the awareness of

new pack of water by company in consumer.


1. Discount coupons given to retailers were not reached at proper time also found some

coupons having wrong entries (like wrong discounts), it disappointed some retailers,

recommending to provide correct coupons on fast delivery basis


2. Grocery store keepers get more discount from malls so they avoid give order to MDs (e.g.

(1) Dhwarkesh grocery store , jodhpur char Rasta – majorly buy from Reliance Market.

(2) Shivshakti Store ,Shubhas chowke – buys from some mall (details not provided)). We

should allow more discounts or offers to grocery stores.

3. Found delays in resolving complaints regarding unavailability and non working of coolers

at areas under observation, recommending improving TAT of resolving the said issue.

Coolers of closed shops can be transferred to working shops.


CHAPTER 8: LEARNINGS

Prashant Patel- Mehsana District

1. Understand the hierarchy of work authority & structure of who has to report whom.

Market developer (MD) has to report sales team leader (STL) & under 1 STL for

particular define geographical area their 3-4 MD for easily going on sales activities then

number of STL has to report area sales manager (ASM) who handle the all the company

activity in that particular area. Major 4 department of company marketing (channel),

cooler department (CD), Capability, Sales.

2. How to marketing & sales different product of coca-cola company in rural and urban

area, i was done my SIP at mehsana so most of the rural area & urban area of mehsana

city, basically company segment their market on the basis of channel type (Convenience,

E&D, Grocery) & market class (urban & rural) & I observe the market of both urban &

rural area & their customer view regard the company service & different product.

3. How company collaborate with distributors for capture most of the beverages industry

market, procedure of market survey done by Nielsen Company each month at the cooler

outlet for analysis of company is working well or not in market & detail report submit to

the company.


1. Learned How the hub and spoke model works

2. How to push a new product in market (with 500ml Kinley water launch)

3. How marketing helps to increase selling of product and how it becomes helpful for sales

(after branding sale increased by 44 cases in 12 days of 500 ml Kinley water from 10

outlets)


ANNEXURE

Questionnaire for Brand Awareness of Beverages (Cold Drink) Industries Please fill up this form and its doesn't matter You right or wrong, fill as you knowledge

(1) How Many Company do you know in the Beverages Industry

-You can select Multiple Choice also

Dabur India Ltd.

Red Bull India Pvt. Ltd

Pearl Drinks Ltd

Bengal Beverages Ltd

Hindustan Coca-Cola beverages Pvt Ltd.

Pepsico India Holdings Pvt. Ltd

Parle Agro Pvt Ltd

(2) Can You Identify Coca cola Products from below

Coca Cola

Pepsi

Thums up

Mirinda

Fanta

Frooti

Real Activ

Limca

7up

Mountain Dew

Sprite

Maaza

Laher soda

Slice

Kinley soda

Minute made

Nimbu Fresh

Nimbooz

Appy

Tropicana

Kinley Water

Minute made

Pulpy Orange

Bisleri water

Aquafina water

Burn Energy

Drink


(3) Can You Identify Pepsi Products from below

Coca Cola

Pepsi

Thums up

Mirinda

Fanta

Frooti

Real Activ

Limca

7up

Mountain Dew

Sprite

Maaza

Laher soda

Slice

Kinley soda

Minute made

Nimbu Fresh

Nimbooz

Appy

Tropicana

Kinley Water

Minute made

Pulpy Orange

Bisleri water

Aquafina water

Burn Energy

Drink

(4) Can Punch line or Brand ambassador Make your mind to Buying decisions of Cold drinks?

Yes No

(5) When you go to shop or Malls, Boards-Banner or Cold drinks Bottle can Attract you to

Buying?

Yes No

(6) Can a Design of a Bottle or tin Attract you to Buying?

Yes No

(7) What you consider when Buy a Cold Drinks.

Price of product

Brand or taste

Both of above


(8) Which is your favourite Cold drinks (It may be Carbonated Soft Drinks Or Juice)

Please write name of that Drinks

(9) If you can’t Find Your Favourite drink in the shop can you go to other shop? Or Drink

whatever you get at that Place?

Go to Other Shop

Drink whatever gets

Your age

Gender Male Female

Name Please


BIBLIOGRAPHY

Newspapers

Our bureau, Indian Beverage Association formed, Hindu Business Line, July, 2010.

Udit Prasanna Mukherji, Non-carbonated drink industry to touch Rs. 54,000 crore by 2015,

the times of india, June 25, 2012.

Sayantani kar & Masoom Gupte ,The New Frontier , Business Standard, May 2013

Company Booklet

Sales Presenter 2013

Websites

http://www.coca-colaindia.com/

http://www.worldofcoca-cola.com/

http://us.coca-cola.com/

http://www.in-beverage.org/

http://en.wikipedia.org/wiki/The_Coca-Cola_Company

http://www.merinews.com/article/beverage-industry-in-india/

http://pepsicoindia.co.in/

http://www.parleagro.com/

http://www.rccolainternational.com/

http://www.dabur.com/

http://slideshare.net/

http://www.coca-colaindia.com/

http://www.worldofcoca-cola.com/

http://us.coca-cola.com/

http://www.in-beverage.org/

http://en.wikipedia.org/wiki/The_Coca-Cola_Company

http://www.merinews.com/article/beverage-industry-in-india/

http://pepsicoindia.co.in/

http://www.parleagro.com/

http://www.rccolainternational.com/

http://www.dabur.com/

http://slideshare.net/

BRAND AWARENESS & SALES OF HINDUSTAN COCA-COLA BEVERAGES PVT. LTD PRODUCTS

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Transcript of BRAND AWARENESS & SALES OF HINDUSTAN COCA-COLA BEVERAGES PVT. LTD PRODUCTS