Brand Anna Hazare
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Transcript of Brand Anna Hazare
![Page 1: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/1.jpg)
![Page 2: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/2.jpg)
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![Page 4: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/4.jpg)
Main bhi Anna, Tu bhi AnnaFeared & Respected by the Enemy
Brand as a Person
![Page 5: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/5.jpg)
Brand as a Symbol
![Page 6: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/6.jpg)
Giving Every Indian a Chance to Play a Role in Shaping India’s History
Brand as an Experience
![Page 7: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/7.jpg)
UBP
![Page 8: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/8.jpg)
Simple, honest, old, frail man He is fire, light, hope and he’s ME
Bringing Aaj ka Gandhi & Doosri Aazadi to the streets near you
Brand Anna Image
![Page 9: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/9.jpg)
Brand Positioning
![Page 10: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/10.jpg)
Personal Branding & What it Takes
• Self-less, Socially Conscious, Gandhi-wadi, Fearless, Self-righteous, Conscience as Clear as the Air
• The Build-up• Bramhacharya• Austere Living• Gutsy• Soft Spoken
![Page 11: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/11.jpg)
Candle March Songs Anshan Anna Topi Tiranga Ramlila Maidan
Creating Brand Engram through Symbols
![Page 12: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/12.jpg)
Brand ‘Anna’ Traits
Anna - Packaged Anna - Personified
An - naturalAnna - Saangi
Anna - MirrorAnna - Soch
EX
TE
RN
AL
AS
PE
CT
INT
ER
NA
L A
SP
EC
T
Anna Projection
Anti Corruption Movement
Anna Stickiness
![Page 13: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/13.jpg)
Bharat ka Nav-Nirman
Brand Essence
![Page 14: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/14.jpg)
Simple, Direct, Uncomplicated Sans Glamour or Personal Vested Interests
CUTE & Grand-pa-like
Brand - Persona
![Page 15: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/15.jpg)
Every time there is news of a BIG SCANDAL, the evergreen hot button gets pressed automatically
An Evergreen
RED HOT Button
![Page 16: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/16.jpg)
Youth – Energetic, Passionate, Hungry for Results
Conscious
Target Group
![Page 17: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/17.jpg)
Wow Factor
Will Power and Grit
![Page 18: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/18.jpg)
Brand
Value
Brand Identity
Brand Loyalty
Brand Equity
Brand Equity
![Page 19: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/19.jpg)
Simple word of mouth Cohesive mass mobilization
campaign Super communication strategy Brand AwarenessBrand
Communications and Promotion
![Page 20: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/20.jpg)
Viral Branding
![Page 21: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/21.jpg)
Media Vehicles TV Radio Newspapers Magazines
Queues Discussion Forums/Awareness
Campaigns
Touchpoints
![Page 22: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/22.jpg)
Being Good is the UBER-COOL way to go Digging out a message and putting it on
the wall
BOM to TOM
![Page 23: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/23.jpg)
Brand Insistence
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Brand Associations
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India Finds “BAPU” in Anna
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Emotional and Elastic Connection to the Brand
Self-Concept threatening stimuli activates defense mechanisms
PR activities
Armor for Brand Anna
![Page 27: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/27.jpg)
Fast as a weapon of protest Gandhi-giri Mass mobilizaton High-Value Team with Rock-
solid Ideas Apolitical Middle-class
Brand Anna Ammo
![Page 28: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/28.jpg)
Leveraging Brand Anna
![Page 29: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/29.jpg)
Creating and Sustaining Brand Awareness
![Page 30: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/30.jpg)
ANNA- ISM
![Page 31: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/31.jpg)
![Page 32: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/32.jpg)
Anna as a Style ICON of the Hearts
An natural
Anna- Mirror
Anna- Soch
Anna Stickiness
![Page 33: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/33.jpg)
Themes, Trade Dresses, Products, Acts, Projections, Promotions
Anna - Personified
Anna- Packaged
Anna- Projection
Anna Sangi
![Page 34: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/34.jpg)
Anna - Relevance
Themes, Trade Dresses, Products, Acts, Projections, Promotions
Anna as a Style ICON of the Hearts
ANNA DNA
Anna - Packaged
Anna - Personified An - natural Anna - Mirror
Anna - Saangi Anna - Soch
Anna Projection
Anna Stickiness
![Page 35: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/35.jpg)
BRAND ANNA GROWTH
RESONANCE
RELEVANCE
RESSMICITY
![Page 36: Brand Anna Hazare](https://reader038.fdocuments.in/reader038/viewer/2022102816/55b52847bb61eb67518b4622/html5/thumbnails/36.jpg)
Reasons for fast track successNoble Simple Consistent MessageSocial Media NetworkingNeed of the Hour
BRANdNA