Welcome To Our Presentation

Prepared By

NAME IDIslam Saiful 07-09552-3Shihab Muhammad 07-09565-3 Chowdhury Md Maruf 07-09543-3Karim Md Sarjil 07-09562-3

World’s largest management and technology consultant organization

47 countries 100 Global Co. 75000 Employees Andersen Consulting

147 days 47 countries 200 languages Available URL Acceptable

Brand Identity

IT service provider Outsourcing Alliances

Global Co. CEO.

Target market

Performance

Reliable Effective Innovative ideas Proper implication of ideas System integration Unique

As a global Co. their innovative ideas, suggestions were accepted globally by their clients.

Services were secure as well as credible.

Have the superior brand equity.

0

10

20

30

40

50

60

70

80

94 95 96 97

0% of clientretained

Andersen Consulting Client retention Percentage

Andersen Consulting customer Contact Forum.

Clients participation.

Communication with

employee and customer.

Employee

Service

Activity Associations Attitudes Awareness

0

5

10

15

20

25

30

35

40

45

50

1989 1993 1995 1998

AndersenConsultingArthur Andersen

IBM

Awareness levels of AC Vs competitors

Price premiums Market share Expansion Success Profitability Stock price

Relevance Distinctive ads. Consistency.

Competitive reaction of Arthur Andersen

Brand contribution of Arthur Andersen.

Innovative and effective ad campaign

Immensive Marketing research and development activity.

Efficient and skilled employee Using clients ideas

Brand value increased by 7 percent Brand equity increased 11 percent Awareness level increased to 76

percent Net revenues more than US $9.5

billion

Successful rebranding and repositioning

Should continue its aggressive as well as innovative ad campaign.

Expand it’s global area Innovate new ideas

?