Branch Website Bootcamp. What is the bootcamp for? Your branch website up and running as quickly as...
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Transcript of Branch Website Bootcamp. What is the bootcamp for? Your branch website up and running as quickly as...
Branch Website Bootcamp
What is the bootcamp for?
Your branch website up and running as quickly as
possibleo Get your branch online in 1 day
o Hands on help from the experts
o Discover how to simplify hiring Technicians, Management and sub licences
Why Attend
o The branch sites are coming – Get yours first
o Save you time getting your business online and getting leads!
APC Job Site
A new approach to recruitment
o Cost effective
o More readily found
o Well optimised
o Opportunity to educate
o A chance to reduce recruitment costs
What you will need beforehand
Branch Information
o Photos of your branch
o Photos of the team
o Bios of the team
Whats next
Book yourself in for the day
o Get your briefing pack
o Tell em richard sent you
What will be covered on the day?
Being Visible Experts
What is going to work best in your local area?
o What is popular?
o What is profitable?
What will be covered
Creating your branch site
o About us
o What we do
o Contact pages
oTeam pages
Growing your business
o Local and suburb priorities
Managing Your Marketing
o Your first social update
Pilot - Branch Sites (Local Searches)
Pilot Local Site
o Caboolture
o Well optimised - links to other APC sites
o Standardised corporate content
o Local content and stories
o 4 Seasons at a local level
o Content is king – especially in local activities
o Opportunity to develop community service
o Local promotions, vouchers etc
o Linked into Seasonal and national campaigns
o Create LEADS – not just Visibility
Lead Values
Lead / Transaction Type
Cost Issue Opportunity
Reach Local PPC $30 per call Reach runs these from a mirrored site which distorts stats and reduces SEO value to APC
Change to Sensis and reduce dependency on PPC and overall lead cost
Technician Recruitment $1,000+ The cost and complexity of recruitment of new staff is high
Make use of the apcjobs.com.au site to simplify recruitment processes and reduce dependency on advertising and external recruiters
New Branch / Franchise ? No consistent targeting of new branches / franchises
Position the business as a high yield self employment opportunity
The current average to acquire a new residential client is $400+
Thank You