Emotional Response Communications

Brainworks creates Emotional Response Communication

for higher education. We combine the art of visual

communications with the nature of human behavior

to create promotion that speaks directly to individuals

rather than screams at the crowd...images that bring

your school’s unique qualities to their mind. The results

are high level graphics, coordinated communication

campaigns, identity programs and compelling messages

that demand and receive response. Since 1984, Brainworks

has contributed to higher education realizing growth

potential, gain recognition, increase enrollment and remain

on the cutting edge of a highly competitive marketplace.

BARUCH COLLEGE, ONE OF THE COUNTRY’S MOST PROMINENT URBAN INSTITUTIONS OF HIGHER EDUCATION RETAINED

BRAINWORKS TO DESIGN A NEW MARKETING COMMUNICATION AND BRANDING PROGRAM FOR THE UNDERGRADUATE

AND GRADUATE PROGRAMS. THE PROJECT INCLUDED VIEWBOOKS, SEARCHPIECES, DEPARTMENTAL BROCHURES FOR

THE WEISSMAN SCHOOL OF ARTS AND SCIENCES, A VIEWBOOK FOR ZICKLIN SCHOOL OF BUSINESS, AND A VIEWBOOK

FOR THE SCHOOL OF PUBLIC AFFAIRS.

BARUCH COLLEGE / THE CITY UNIVERSITY OF NEW YORK

‘‘J IM MURPHY

VICE PRESIDENT OF ENROLLMENT MANAGEMENT

THE CIT Y UNIVERSIT Y OF NEW YORK

Working with Brainworks was one of the

best experiences of my professional life. They

analyzed our needs and produced materials that

not only met those needs, but far exceeded our

expectations. Already the freshman class is up

22%. In three years there has been an increase in

applications by over 40% and an increase in

SAT scores by 30 points.

DESIGNED RECRUITMENT PUBLICATIONS FOR THE CAMDEN AND NEWARK CAMPUSES AND COMMUNICATED THE TRUE IDENTITY

OF EACH CAMPUS. THE INTENT WAS TO HIGHLIGHT THE OUTSTANDING UNDERGRADUATE PROGRAMS IN OVER 30 MAJOR FIELDS,

RANGING FROM THE LIBERAL ARTS AND SCIENCES TO PROFESSIONAL PROGRAMS IN BUSINESS, COMPUTER SCIENCE, URBAN

STUDIES, MEDICAL TECHNOLOGY, SOCIAL WORK AND NURSING.

RUTGERS UNIVERSITY

CITY COLLEGE RECOGNIZED A SERIOUS NEED FOR UPGRADING THEIR MARKETING COMMUNICATIONS CAMPAIGN

AND SELECTED BRAINWORKS. THE DYNAMIC ENVIRONMENT OF CITY COLLEGE WAS CAPTURED AND CONVEYED WITH

“EMOTIONAL RESPONSE” IMAGES AND DYNAMIC COPY. THE CAMPAIGN FEATURED AWARD-WINNING FACULTY AND

STUDENTS IN PRINT AND ELECTRONIC ADVERTISING. THE CAMPAIGN CONSISTED OF: SEARCHPIECES, VIEWBOOKS,

POSTERS, SUBWAY POSTERS AND ADVERTISING. THE PUBLIC PROFILE WAS HIGHLIGHTED AND ENROLLMENT INCREASED

BY 2,000 STUDENTS.

THE CITY COLLEGE OF NEW YORK

‘‘MARY LOU EDMONSON

ASSISTANT V ICE PRESIDENT FOR COMMUNICATIONS

THE CIT Y COLLEGE OF NEW YORK, CUNY

With Brainworks’ design and advertising

campaign, City College of New York’s enrollment

has increased far above the national curve.

Enrollment jumped 15% over last year, with

the largest increase among new freshman.

CLEVELAND CHIROPRACTIC COLLEGE RETAINED BRAINWORKS TO CREATE AND IMPLEMENT A NEW INTEGRATED MARKETING/

COMMUNICATIONS PROGRAM. THE PROJECT INCLUDED A RESEARCH STUDY, COMPETITION REVIEW, CURRENT MARKETING

AND ADVERTISING ANALYSIS, STRATEGIC MARKETING DIRECTION, AND THE CREATIVE DEVELOPMENT OF PUBLICATIONS,

ADVERTISING AND BRANDING OF TWO CAMPUSES.

CLEVELAND CHIROPRACTIC COLLEGE

BRAINWORKS CREATED AND PRODUCED AN ADVERTISING CAMPAIGN THAT COMMUNICATED THE FIVE DISCIPLINES OF THE

INSTITUTE: GRAPHIC DESIGN, FASHION DESIGN, WEB AND INTERACTIVE MEDIA, INTERIOR DESIGN AND VIDEO PRODUCTION.

THE CONCEPT OF THE ADS INCLUDED ELEMENTS EXPLODING OUT OF EACH STUDENTS’ HEAD THAT RELATED TO THE

DISCIPLINE.

THE ART INSTITUTE OF NEW YORK CITY

BRAINWORKS CREATED A NEW ADMISSIONS MARKETING AND RECRUITMENT PROGRAM THAT FEATURES THE EXTRAORDINARY,

BEAUTIFUL CAMPUS AND UNIQUE PROGRAMS. THE PROJECT CONSISTED OF A DIRECT-MAIL CAMPAIGN, SEARCHPIECES, VIEWBOOKS,

POSTERS, AND WEBSITE. BRAINWORKS CAPTURED THE TRUE IDENTITY AND HEART AND SOUL OF THE CAMPUS.

CALIFORNIA STATE UNIVERSITY STANISLAUS

BRAINWORKS CREATED A NEW IDENTITY AND A ADMISSIONS RECRUITMENT CAMPAIGN TO PROMOTE THE IDEA THAT “A

GREAT EDUCATION” SHOULD BE ACCESSIBLE TO TALENTED PEOPLE OF ALL ETHNIC AND FINANCIAL BACKGROUNDS.

THE FOLLOWING TOOLS WERE CREATED OVER A FIVE-YEAR PERIOD: VIEWBOOK, DIRECT MAIL, SEARCHPIECES, POSTERS,

NEWSPAPER ADVERTISING, DEPARTMENTAL BROCHURES, AND IDENTITY. THE UNIQUE AND INSPIRING CULTURE OF QUEENS

COLLEGE WAS PORTRAYED IN THE RECRUITMENT CAMPAIGN.

QUEENS COLLEGE

‘‘VINCENT J. ANGRISANI

E XECUTIVE DIRECTOR OF ADMISSIONS

QUEENS COLLEGE

“Queens College…has continued to grow 14%

in enrollment. We have seen a 24% increase

in new freshman. A major player has been the

Brainworks family. Their creative talents give a

fresh new insight to a long established Liberal

Arts institution.”

THE INTEGRATED STRATEGIC RECRUITMENT CAMPAIGN HIGHLIGHTS THE MANHATTANVILLE COMMUNITY, FAMILY

OF STUDENTS, FACULTY AND DISTINCTIVE HISTORY. THE CAMPAIGN INCLUDED: UNDERGRADUATE VIEWBOOKS,

SEARCHPIECES, GRADUATE ACADEMIC PROGRAM DIRECT MAIL PACKETS, POSTERS AND ADVERTISING. THE IMAGE

DEPICTS MANHATTANVILLE COLLEGE RECRUITING AROUND THE WORLD.

MANHATTANVILLE COLLEGE

BRAINWORKS CREATED THE NEW IDENTITY FOR FLORIDA INTERNATIONAL UNIVERSITY...“A NEW VISION OF

EDUCATION...A DIVERSITY THAT UNDERSTANDS THE INTERCONNECTED AND INDEPENDENT WORLD... AND THE

REALITY OF THE FUTURE.” THE IDENTITY CAMPAIGN INCLUDED A RESEARCH DISCOVERY, SEARCHPIECE CAMPAIGN,

VIEWBOOK, WEBSITE AND E-CAMPAIGN. ENROLLMENT INCREASED FAR ABOVE THE NATIONAL CURVE.

FLORIDA INTERNATIONAL UNIVERSITY

DEVELOPED AND IMPLEMENTED A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN, WHICH INCLUDED ADMISSIONS

PUBLICATIONS, WEBSITE DESIGN, AND STRATEGIC ADVERTISING CAMPAIGN. THE INTENTION OF THE CAMPAIGN WAS TO STRENGTHEN

INSTITUTIONAL BRAND IDENTITY. THE MARKETING MATERIALS HIGHLIGHTED STUDENT AND FACULTY PROFILES THAT COMMUNICATED

“WHO WE ARE” TO THE INTENDED AUDIENCES.

MANHATTAN COLLEGE

WILLIAM J. B ISSET, JR.

V ICE PRESIDENT FOR ENROLLMENT MANAGEMENT

MANHAT TAN COLLEGE

‘‘Brainworks consistently delivers customized

materials that identify the key features which

make Manhattan College truly distinctive. Since

hiring Brainworks in 1999, Manhattan College’s

freshman applicant pool has increased by 43%,

and the academic profile of our incoming student

body has also been achieved.

BAPTIST COLLEGE

BRAINWORKS CREATED THE IDENTITY OF THE NEW BRANDING CAMPAIGN FOR BAPTIST COLLEGE OF HEALTH SCIENCES, “TOUCHING

PEOPLE’S LIVES”...DEVELOPED AND CREATED BOTH A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN WHICH INCLUDED

PRINT AND ELECTRONIC MEDIA CONSISTING OF: SEARCHPIECES, VIEWBOOKS, DEPARTMENTAL PAMPHLETS, OUTDOOR BILLBOARD

AND POSTERS.

PROCESS

PresentationPresentation Boards

Cover Concepts

Final Layout Design

Finished Copy

TestingTargeted Audiences

ProductionRevisions

Prepress

Printing Supervision

Printing

Multi-media

Delivery

Creative DevelopmentConcept Development

Photography

Layout

Copywriting

DiscoveryDiscovery Sessions

Diagnostic Findings

Strategic Direction

Competition Review

Materials Analysis

MARKETING COMMUNICATION PROGRAMS

MARKETING RESEARCH AND FOCUS GROUPS

VIEWBOOKS

SEARCHPIECES

DIRECT MAIL PROGRAMS

DIVISIONAL BROCHURES

ADVERTISING

ANNUAL REPORTS

INSTITUTIONAL IMAGE AND IDENTITY

CAPITAL CAMPAIGNS

CORPORATE IDENTITIES

POSTERS

WEBSITE DESIGN

MULTIMEDIA / VIDEO

SERVICES

Higher Education

ALVERNIA COLLEGE

AUDREY COHEN COLLEGE

AMERICAN INTERNATIONAL COLLEGE

BAPTIST COLLEGE OF HEALTH SCIENCES

BARRY UNVERSITY

BARUCH COLLEGE

BENEDICTINE COLLEGE

CALIFORNIA BAPTIST COLLEGE

CALIFORNIA STATE UNIVERSITY, STANISLAUS

CHARTWELL SCHOOL

CITY COLLEGE OF NEW YORK (CUNY)

CITY UNIVERSITY OF WASHINGTON

CLAYTON STATE UNIVERSITY

CLEVELAND CHIROPRACTIC COLLEGE

CLEVELAND STATE UNIVERSITY

THE COLLEGE AT OLD WESTBURY (SUNY)

COLLEGE OF MOUNT SAINT VINCENT

COLLEGE OF NOTRE DAME

COLLEGE OF ST. ELIZABETH

COLORADO TECHNICAL COLLEGE

CONCORDIA UNIVERSITY

CUMBERLAND UNIVERSITY

DIVINE WORD SEMINARY COLLEGE

DUNN SCHOOL

EAST TEXAS BAPTIST UNIVERSITY

EASTERN ARIZONA COLLEGE

EASTERN NEW MEXICO UNIVERSITY

FELICIAN COLLEGE

FLORIDA INTERNATIONAL UNIVERSITY

FLORIDA TECH

FORT VALLEY STATE UNIVERSITY

GOLDEN GATE BAPTIST THEOLOGICAL SEMINARY

GREENVILLE COLLEGE

HASTINGS COLLEGE

HOLY NAMES COLLEGE

HUNTER COLLEGE

INTERBORO INSTITUTE

IOWA WESLEYAN COLLEGE

L I M COLLEGE

LAKELAND COLLEGE

LEWIS UNIVERSITY

LOYOLA UNIVERSITY CHICAGO

MANHATTAN COLLEGE

MANHATTANVILLE COLLEGE

MARYMOUNT COLLEGE

NEW ORLEANS BAPTIST THEOLOGICAL SEMINARY

NOVA SOUTHEASTERN UNIVERSITY

PACIFIC CHRISTIAN COLLEGE

QUEENS COLLEGE

CLIENT LIST

*References Available Upon Request

RAMAPO COLLEGE OF NEW JERSEY

RESEARCH FOUNDATION – SUNY

RUTGERS UNIVERSITY

SAN JOSE CHRISTIAN COLLEGE

SOKA UNIVERSITY OF AMERICA

SOUTHERN UTAH UNIVERSITY

STATE UNIVERSITY OF NEW YORK

TEACHERS COLLEGE / COLUMBIA UNIVERSITY

TEC DE MONTERREY

THE CITY COLLEGE OF NEW YORK

THE MASTER’S COLLEGE

UNION UNIVERSITY

UNIVERSITY OF MONTERREY

UNIVERSITY OF NEW MEXICO

UNIVERSITY OF ROCHESTER

UNIVERSITY OF SCRANTON

UNIVERSITY OF SOUTH CAROLINA

VINCENNES UNIVERSITY

XAVIER UNIVERSITY

CONTACTStuart Racey, VP of Sales + Marketing

516-241-3838

stuart@brainwks.com

Alfred Kahn, President

831-657-0650

alfred@brainwks.com

Please don’t hesitate to contact us for an initial consul-

tation. We would be delighted to forward you additional

materials and examples of our recent work for further

consideration