Braintree Communications ISDN: A strategic network solution for retail business.
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Transcript of Braintree Communications ISDN: A strategic network solution for retail business.
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Braintree Communications
ISDN: A strategic network solution for retail business
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Dedicated transaction network services
EFTPOS over ISDN offers enhanced services at the point of sale Strategic platform for value-added services Support for multiple transaction applications Integrated communications connection for the merchant
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D-channel applications
ISDN D-channel supports short duration transactions such as EFT payments (debit/credit) at point-of-saleCan extend to other point-of-sale applications,
e.g. loyalty programs inventory control sales data tracking electronic ticketing
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B-channel applications B-channel used for data-intensive
applications, e.g.high speed Internet accessweb-based customer applicationsVPN accesscorporate emailWAN servicessupply chain managementdata download to merchant terminal
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Merchant Connectivity
Value of utilising one access for all applications rather than multiple, individual PSTN lines
Improve merchants’ ability to leverage an integrated solution through Braintree’s Network Gateway
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Braintree’ Network Gateway
Enables merchants to maximise value by utilising ISDN for additional applications
Features include:2 phone ports (supports up to 4 lines)
serial port (PC / internet connectivity)
digital or analogue EFTPOS port
USB port (alternative internet connectivity)
LAN port
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Benefits
Flexibility of Access methods for merchants and banks
Increased grade of service Value of integrated solution Future proof Enables bank to sell increased value
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The current retail environment (stakeholder wants)
The End Users Perspective Customers
expect fast reliable service are seeking extra value-adding services
from retailers Retailer/franchisee
want to reduce costs need to stay competitive by spending more
time servicing customer needs
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The current retail environment (stakeholder wants)
Service Provider (e.g. Banks/financial institutions) Access to new market segments Services bundling opportunities
Telco/Carrier more manageable and cost-effective
network reduce customer churn
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The strategic network solution: ISDN
Integrated network solution EFT transactions, voice, fax and data
Secure transaction management multiple application support
Fast dependable service Flexible ownership model Cost effective solution
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Typical retail environment
DDN
PSTN
PSTN
Leased Line
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Braintree integrated solution
ISDN
ISDN can provide a secure platform for multiple transactions to multiple hosts
EFTPOS
Loyalty
Security
Ticketing
Sales data
Inventory
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The What’s in for me test!
CustomersFaster transaction speedReduce time wasting
RetailerFaster more reliable serviceCost-effective integrated solutionAccess to new servicesFlexible and customizable ownership optionsExtended life from legacy equipmentPlug and play technology
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The What’s in for me test!
Service providerValue-added solution
Access to new market segments
Services bundling opportunities
Telco/carrierRemote management and self installation
Access to new market segments
Reduce customer churn
Reduce technician truck rolls
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Australian Case Study EFTPOS over ISDN
OnRamp ISDN access fast data transfer rapid call set-up
EFTPOS over ISDN – offered through Telstra’s Argent Service
Highly redundant network architecture distributed ISDN infrastructure geographically separate processing sites multiple cross-connected processing systems automatic load sharing and traffic routing
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Flexible ownership options
OnRamp and Argent service owned separately
Merchant typically owns OnRamp service
Argent service may be owned by the retailer/franchise the bank another service provider
Different transactions billed separately Reverse billing possible on transactions
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Cost effective solution
Transaction carriage merchant has visibility of transaction costs opportunity to negotiate reduced MSF
OnRamp access lower rental than 2 business phone lines call costs lower than standard call costs for
typical business call
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In summary . . . EFTPOS over ISDN delivers
an integrated transaction network secure multi-application support fast dependable service flexible ownership cost-effective solution