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Brainstorming!Brainstorming!
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IntroductionIntroduction
• A quality management system can help your organisation to continually improve its performance in many key areas
• There are a number of tools and techniques that can help you achieve this objective
• In this presentation, we will look at one of them - brainstorming
What is it?What is it?
• The term "Brainstorming" conjures up visions of mad professors foaming at the mouth
• But what we are referring to is a technique to encourage participation, creative thinking and the generation of new ideas
When should it be used?When should it be used?
• Identify objectives• Generate possible solutions• Choose between different options• Develop a plan of action
Brainstorming may be thought of as a problem solving technique. It can be used when you need to:
What does it achieve?What does it achieve?
Brainstorming can achieve the following:• Produce many alternative ideas in a short
space of time
• Enable people to contribute their ideas
• Enable participants to benefit from each other’s ideas
• Encourage the generation of original or "off the wall" ideas
• Enhance team-building• Produce a positive-thinking environment
How does it work?How does it work?
• There are 5 key steps• These are described on the following screens...
Step 1 - Form a teamStep 1 - Form a team
• A group of participants gets together - away from day-to-day distractions
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Step 2 - Allocate rolesStep 2 - Allocate roles
• One person is nominated as group leader• Another is nominated to take notes • This can be done on paper, or on a
whiteboard where everyone can see what's written
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Step 3 - Explain objectivesStep 3 - Explain objectives
The group leader states what you are trying to achieve e.g.
“We need to reduce the amount of waste material”
“We need to improve our response time”
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Step 4 - Generate ideasStep 4 - Generate ideas
• Everyone is encouraged to put forward their suggestions
• Every idea should be noted• You are looking to generate a
quantity of ideas• Their suitability can be discussed
later 4
• At this stage, it is important that the ideas are not debated or criticised - no matter how unlikely they may seem
• Eventually you should have a range of ideas to consider, and the group leader calls a halt
• An ‘Affinity Diagram’ may be a useful tool for grouping ideas together
People Equipment
Methods Materials
Step 5 - Evaluate ideasStep 5 - Evaluate ideas
• Now the group debates the various ideas, and starts a process of elimination
• You should be able to narrow them down to the agreed solution, or 2-3 options which merit further consideration
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• Perhaps using a cost-benefit analysis• The brainstorming session has done its job• Why not give it a try yourself!
• These options can then be investigated further
• Form a team• Allocate roles• Explain objectives• Generate ideas• Evaluate ideas
Summary of stepsSummary of steps