BrainPOP Identity Standards
Transcript of BrainPOP Identity Standards
© 1999–2011 BrainPOP. All rights reserved.
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Introduction 3
LOGOS 4
BrainPOP logo 5
BrainPOP Jr. logo 10
BrainPOP ESL logo 15
BrainPOP Español logo 19
BrainPOP Educators logo 23
Formatting multiple logos 28
BRANDING 29
Tagline 30
CHARACTERS 31
Moby 32
Tim 33
Annie 34
Ben 36
Contents
1
2
3
Fighter 38
Relative size 39
LEGAL GUIDELINES 42
Graphics 43
Text 48
STATIONERY 49
Email signature 50
Mobile email signature 51
4
5
© 1999–2011 BrainPOP. All rights reserved.
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This document is intended to maintain the integrity of BrainPOP® as a brand, by providing guidelines for consistency throughout the graphics of the company and its products.
Web pages are provided within this guide that link to relative graphic files. Graphics are provided for an assortment of media. Below are guidelines for general use:
FOR WEB: JPG (lo res), PDF (RGB), EPS (RGB), FLA
FOR PRINT: PDF (CMYK), EPS (CMYK), TIFF
FOR SPOT-COLOR PRINTING: PDF (Pantone), EPS (Pantone), PDF (CMYK), EPS (CMYK), TIFF
This guide’s reference images have been formatted for the web, unless specifically identified as
printable examples. Therefore, color values among different color modes (e.g. RGB vs. Pantone)
will not appear uniform. This is to demonstrate the importance of choosing the correct color
mode for each instance of a graphic. Be assured that colors will appear correct in the proper
media.
Introduction
4
Logos
All relative files can be found at www.brainpop.com/branding/logos.
© 1999–2011 BrainPOP. All rights reserved.
5
BrainPOP logo / Size
The BrainPOP logo is designed to reproduce at a minimum height of 24 pixels or 0.33 inches.
There is no maximum size.
Do not stretch or distort the logo.
24 px / 0.33 in
The trademark symbol remains proportional
to the logo; it never changes size.
© 1999–2011 BrainPOP. All rights reserved.
6
BrainPOP logo / Isolation area
Do not crop the logo in any way.
In order for the BrainPOP logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.)
The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left).
The isolation area is a minimum; increased space is always preferable.
Use the logo on black or in a circle for blue or
dark backgrounds.
© 1999–2011 BrainPOP. All rights reserved.
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MIDTONEPMS 297
SHADOWPMS 299
TEXTPMS Black
RGB (web)
MIDTONER 165 – G 255 – B 255#A5FFFF
SHADOWR 51 – G 204 – B 255#33CCFF
TEXTR 0 – G 0 – B 0#000000
CMYK (print)
MIDTONEC 35 – M 0 – Y 0 – K 0
SHADOWC 75 – M 15 – Y 0 – K 0
TEXTC 0 – M 0 – Y 0 – K 100
BrainPOP logo / Color
Pantone (print) Grayscale (print)
MIDTONEK 20
SHADOWK 40
TEXTK 100
The grayscale version of this logo should only
be used for printing purposes, when color
printing is unavailable.
© 1999–2011 BrainPOP. All rights reserved.
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Single color (print)
TEXTK 100
BrainPOP logo / Color
The single color version of this logo should
only be used for printing purposes, and as a
last option, when color or grayscale printing
is unavailable.
© 1999–2011 BrainPOP. All rights reserved.
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With tagline Should the logo with tagline need to appear at a small size, the type should be adjusted for readability. If the tagline can not be easily made readable, it should not be included.
The logo with tagline looks best when centered within a square area. that maintains the BrainPOP logo’s regular isolation area.
When appearing with the logo, the tagline is set in Interstate Bold Condensed.
The tagline’s width is 1.33 times larger than the width of BrainPOP, and centered under the BrainPOP text, with space equal to one and a half times the tagline’s cap height between.
On black
The logo on black may be used in any instance in which the logo must appear on a dark color.
BrainPOP logo / Variations
In a circle
The logo in a circle may be used in any instance in which the logo must appear on a dark color.
The BrainPOP text is used to center the logo within a white circle, measuring 1.66 times larger than the width of the logo. (Because of the prominent surrounding shape, the usual isolation area of the BrainPOP logo is reduced.)
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Jr. logo / Size
The BrainPOP Jr. logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches.
There is no maximum size.
Do not stretch or distort the logo.
The trademark symbol remains proportional
to the logo; it never changes size.
26 px / 0.36 in
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Jr. logo / Isolation area
Do not crop the logo in any way.
In order for the BrainPOP Jr. logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.)
The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left).
The isolation area is a minimum; increased space is always preferable.
Use the logo on black for blue or dark
backgrounds.
© 1999–2011 BrainPOP. All rights reserved.
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SPIRAL WIREPMS 143
NOTEBOOK MIDTONEPMS 297
NOTEBOOK SHADOWPMS 299
TEXTPMS Black
SPIRAL WIRER 255 – G 153 – B 0#FF9900
NOTEBOOK MIDTONER 165 – G 255 – B 255#A5FFFF
NOTEBOOK SHADOWR 51 – G 204 – B 255#33CCFF
TEXTR 0 – G 0 – B 0#000000
SPIRAL WIREC 0 – M 40 – Y 100 – K 0
NOTEBOOK MIDTONEC 35 – M 0 – Y 0 – K 0
NOTEBOOK SHADOWC 75 – M 15 – Y 0 – K 0
TEXTC 0 – M 0 – Y 0 – K 100
Pantone (print)RGB (web) CMYK (print)
BrainPOP Jr. logo / Color
Grayscale (print)
SPIRAL WIREK 40
NOTEBOOK MIDTONEK 20
NOTEBOOK SHADOWK 60
TEXTK 100
The grayscale version of this logo should only
be used for printing purposes, when color
printing is unavailable.
© 1999–2011 BrainPOP. All rights reserved.
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Single color (print)
TEXTK 100
The single color version of this logo should
only be used for printing purposes, and as a
last option, when color or grayscale printing
is unavailable.
BrainPOP Jr. logo / Color
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Jr. logo / Variations
On black
The logo on black may be used in any instance in which the logo must appear on a dark color.
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP ESL logo / Size
The BrainPOP ESL logo is designed to reproduce at a minimum height of 22 pixels or 0.3 inches.
There is no maximum size.
22 px / 0.3 in
Do not stretch or distort the logo.
The trademark symbol remains proportional
to the logo; it never changes size.
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP ESL logo / Isolation area
Do not crop the logo in any way.
In order for the BrainPOP ESL logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be cen-trally aligned with another object, it looks best to use the BrainPOP text as a reference point.)
The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left).
The isolation area is a minimum; increased space is always preferable.
Place the logo on backgrounds that contrast
well with its colors.
© 1999–2011 BrainPOP. All rights reserved.
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GLOBE LINES / ICON BACKGROUNDPMS 299
GLOBE BACKGROUNDPMS 297
TEXTPMS Black
GLOBE LINES / ICON BACKGROUNDR 51 – G 204 – B 255#33CCFF
GLOBE BACKGROUNDR 165 – G 255 – B 255#A5FFFF
TEXTR 0 – G 0 – B 0#000000
GLOBE LINES / ICON BACKGROUNDC 75 – M 15 – Y 0 – K 0
GLOBE BACKGROUNDC 35 – M 0 – Y 0 – K 0
TEXTC 0 – M 0 – Y 0 – K 100
BrainPOP ESL / Color
GLOBE LINES / ICON BACKGROUNDK 20
GLOBE BACKGROUNDK 40
TEXTK 100
The grayscale version of this logo should only
be used for printing purposes, when color
printing is unavailable.
Pantone (print)RGB (web) CMYK (print) Grayscale (print)
© 1999–2011 BrainPOP. All rights reserved.
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Single color (print)
TEXTK 100
The single color version of this logo
should only be used for printing purposes,
and as a last option, when color or
grayscale printing is unavailable.
BrainPOP ESL logo / Color
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Español logo / Size
The BrainPOP Español logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches.
There is no maximum size.
Do not stretch or distort the logo.
The trademark symbol remains proportional
to the logo; it never changes size.
26 px / 0.36 in
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Español logo / Isolation area
Do not crop the logo in any way.
In order for the BrainPOP Español logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.)
The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left).
The isolation area is a minimum; increased space is always preferable.
Place the logo on backgrounds that contrast
well with its colors.
© 1999–2011 BrainPOP. All rights reserved.
21
BrainPOP Español logo / Color
MIDTONEPMS 297
SHADOWPMS 299
TEXTPMS Black
MIDTONER 165 – G 255 – B 255#A5FFFF
SHADOWR 51 – G 204 – B 255#33CCFF
TEXTR 0 – G 0 – B 0#000000
MIDTONEC 35 – M 0 – Y 0 – K 0
SHADOWC 75 – M 15 – Y 0 – K 0
TEXTC 0 – M 0 – Y 0 – K 100
MIDTONEK 20
SHADOWK 40
TEXTK 100
The grayscale version of this logo should only
be used for printing purposes, when color
printing is unavailable.
Pantone (print)RGB (web) CMYK (print) Grayscale (print)
© 1999–2011 BrainPOP. All rights reserved.
22
Single color (print)
TEXTK 100
BrainPOP Español logo / Color
The single color version of this logo should
only be used for printing purposes, and as a
last option, when color or grayscale printing
is unavailable.
© 1999–2011 BrainPOP. All rights reserved.
23
BrainPOP Educators logo / Size
The BrainPOP Educators logo is designed to reproduce at a minimum height of 20 pixels or 0.28 inches.
There is no maximum size.
Do not stretch or distort the logo.
20 px / 0.28 in
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Educators logo / Isolation area
Do not crop the logo in any way.
In order for the BrainPOP Educators logo to stand out, it must retain a minimum area of surrounding space. This area’s size is demonstrated above, using the logo’s atom symbol, as well as the cap height of POP from the BrainPOP logo. Either element provides sufficient measurement.
The isolation area is a minimum; increased space is always preferable.
Place the logo on backgrounds that contrast
well with its colors.
© 1999–2011 BrainPOP. All rights reserved.
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RGB (web)
ICONC 95 – M 0 – Y 25 – K 0
BRAINPOP TEXTC 100 – M 0 – Y 60 – K 40
EDUCATORS TEXTC 40 – M 0 – Y 70 – K 20
ICONR 0 – G 153 – B 153#009999
BRAINPOP TEXTR 17 – G 89 – B 60#11593C
EDUCATORS TEXTR 109 – G 153 – B 0#6D9900
BrainPOP Educators logo / Color
CMYK (print)
© 1999–2011 BrainPOP. All rights reserved.
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With tagline
Use the logo with tagline when it is used prominently. Do not use it at very small sizes, or when it is featured with other logos.
BrainPOP Educators logo / Variations
With URL
Use the logo with URL primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an email letterhead would be an appropriate web application.
© 1999–2011 BrainPOP. All rights reserved.
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BrainPOP Educators logo / Variations
With tagline and URL
Use the logo with tagline and URL when it should appear most prominent.
Use the logo primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an email letterhead would be an appropriate web application.
When BrainPOP® logos appear on the same screen or page, the BrainPOP text of the logos must be scaled equally. The BrainPOP Educators text should be scaled to the entire height of the BrainPOP text.
If the logos must be lined up, then the baselines or side boundaries of the BrainPOP text must align. As always, the logos must retain their minimal isolation area.
© 1999–2011 BrainPOP. All rights reserved.
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Formatting multiple logos
© 1999–2011 BrainPOP. All rights reserved.
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The tagline must remain as one line. It may
not be split up between lines or pages.
Use only the specified letter case, and
punctuation.
The tagline is a registered trademark, and
requires the appropriate symbol.
Tagline
By default, the tagline should be set in Interstate Bold Condensed, while the ® symbol should be set in Interstate Bold. Its type treatment may be altered to appear more cohesive in a given layout.
See the BrainPOP logo with tagline, regarding the tagline’s
appearance with the BrainPOP logo.
© 1999–2011 BrainPOP. All rights reserved.
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OUTLINER 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100
ORANGE HIGHLIGHT*R 255 – G 153 – B 0#FF9900PMS 143C 0 – M 40 – Y 100 – K 0
ORANGE MIDTONE*R 204 – G 102 – B 0#CC6600PMS 1385C 0 – M 50 – Y 100 – K 10
ORANGE SHADOW*R 153 – G 51 – B 0#993300PMS 1675C 20 – M 70 – Y 100 – K 0
YELLOW HIGHLIGHT*R 255 – G 255 – B 204#FFFFCCPMS 7499C 0 – M 0 – Y 25 – K 0
YELLOW MIDTONE*R 255 – G 204 – B 0#FFCC00PMS 123C 0 – M 20 – Y 100 – K 0
YELLOW SHADOW*R 204 – G 153 – B 0#CC9900PMS 1255C 10 – M 30 – Y 100 – K 15
METAL MIDTONER 153 – G 153 – B 153#999999C 0 – M 0 – Y 0 – K 40
METAL HIGHLIGHTR 204 – G 204 – B 204#CCCCCCPMS Black 20%C 0 – M 0 – Y 0 – K 20
METAL SHADOWR 102 – G 102 – B 102#666666PMS Black 60%C 0 – M 0 – Y 0 – K 60
Moby / Color
LIGHT MIDTONER 0 – G 0 – B 51#000033C 100 – M 98 – Y 5 – K 6
LIGHT HIGHLIGHTR 0 - G 0 - B 153#000099C 94 – M 88 – Y 43 – K 65
When converting from the character’s
original RGB color mode to CMYK, the CMYK
values must be manually changed. This is to
achieve overall consistency of the character’s
appearance, between web and print media.
(The automatic conversion values should
remain for any value without an asterisk.)
*
© 1999–2011 BrainPOP. All rights reserved.
33
OUTLINER 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100
HAIR*R 102 – G 51 – B 0#663300C 40 – M 80 – Y 100 – K 25
FLESH MIDTONE*R 255 – G 204 – B 153#FFCC99C 0 – M 15 – Y 30 – K 3
FLESH SHADOW*R 204 – G 153 – B 102#CC9966C 0 – M 20 – Y 40 – K 15
T-SHIRTR 255 – G 255 – B 255#FFFFFFC 0 – M 0 – Y 0 – K 0
T-SHIRT SHADOW /PANTS CUFF / SHOELACESR 204 – G 204 – B 204
#CCCCCCPMS Black 20%C 0 – M 0 – Y 0 – K 20
PANTS*R 153 – G 204 – B 255#99CCFFC 35 – M 10 – Y 0 – K 0
PANTS SHADOW*R 102– G 153 – B 255#6699FFC 50 – M 15 – Y 0 – K 15
PANTS CUFF SHADOWR 153 – G 153 – B 153#999999PMS Black 40%C 0 – M 0 – Y 0 – K 40
SHOE CANVAS*R 204 – G 204 – B 153#CCCC99C 10 – M 10 – Y 35 – K 0
SOCK SHADOWR 102 – G 153 – B 0#669900
Tim / Color
SHOE CANVAS SHADOWR 153 – G 153 – B 102#999966
SHOE SOLER 102 – G 102 – B 51#666633
When converting from the character’s
original RGB color mode to CMYK, the CMYK
values must be manually changed. This is to
achieve overall consistency of the character’s
appearance, between web and print media.
(The automatic conversion values should
remain for any value without an asterisk.)
*
© 1999–2011 BrainPOP. All rights reserved.
34
OUTLINE/HAIRR 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100
HAIR HIGHLIGHT*R 102 – G 51 – B 0#663300C 40 – M 80 – Y 100 – K 25
HAIR TIE OUTLINER 102 – G 0 - B 0#660000C 34 – M 98 – Y 96 – K 53
HAIR TIE HIGHLIGHT / NECKLACE*R 204 – G 0 – B 0#CC0000C 0 – M 100 – Y 80 – K 0
HAIR TIE SHADOW / GLASSES / BRACELETS*R 153 – G 0 – B 0#990000C 20 – M 100 – Y 100 – K 0
FLESH SHADOW*R 172 – G 108 – B 45#AC6C2DC 0 – M 40 – Y 80 – K 20
FLESH MIDTONE*R 220 – G 151 – B 82#DC9752C 0 – M 35 – Y 70 – K 10
FLESH HIGHLIGHT*R 228 – G 179 – B 129#E4B381C 0 – M 25 – Y 50 – K 5
GLASSES GRADIENT GREEN*R 201 – G 192 – B 154#C9C09AC 5 – M 0 – Y 20 – K 20Two linear gradients appear as the lens of
Annie’s glasses, ranging evenly from her
flesh midtone to the above green color.
The angle of the gradient is based on the
given light source.
TEETH / SOCK / SHOE SOLER 255 – G 255 – B 255#FFFFFFC 0 – M 0 – Y 0 – K 0
Annie / Color
SHIRT BLUE / SHORTS HEM*R 0 – G 102 – B 153#006699C 95 – M 25 – Y 0 – K 0
SHIRT YELLOW*R 255 – G 194 – B 53#FFC235C 0 – M 25 – Y 95 – K 0
SHIRT YELLOW SHADOW*R 234 – G 164 – B 0#EAA400C 0 – M 35 – Y 100 – K 10
SHIRT YELLOW SHADOW DARKR 153 – G 102 – B 0#996600C 33 – M 57 – Y 100 – K 18
SHIRT BLUE SHADOW / SHORTS MIDTONE / SHORTS HEM SHADOW*R 0 – G 67 – B 100#004364C 100 – M 60 – Y 0 – K 20
© 1999–2011 BrainPOP. All rights reserved.
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SHORTS SHADOWR 0 – G 56 – B 83#003853
SOCK SHADOWR 212 – G 212 – B 212#D4D4D4PMS Black 17%C 0 – M 0 – Y 0 – K 17
SHOE CANVASR 102 – G 102 – B 102#666666PMS Black 60%C 0 – M 0 – Y 0 – K 60
SHOE CANVAS DARKR 41 – G 41 – B 41#292929PMS Black 84%C 0 – M 0 – Y 0 – K 84
Annie / Color
When converting from the character’s
original RGB color mode to CMYK, the CMYK
values must be manually changed. This is to
achieve overall consistency of the character’s
appearance, between web and print media.
(The automatic conversion values should
remain for any value without an asterisk.)
*
© 1999–2011 BrainPOP. All rights reserved.
36
OUTLINE / HAIR SHADOWR 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100
HAIR / SHIRT HIGHLIGHT*R 51 – G 102 – B 102#336666C 80 – M 5 – Y 25 – K 25
FLESH SHADOW*R 153 – G 102 – B 51#996633C 0 – M 35 –Y 70 – K 35
FLESH MIDTONE*R 204 – G 153 – B 102#CC9966C 0 – M 25 – Y 50 – K 15
EYES / NOSE / SHOE HIGHLIGHT*R 102 – G 51 – B 0#663300C 40 – M 80 – Y 100 – K 25
PURPLE STRIPE SHADOW*R 51 – G 51 – B 102
#333366C 20 – M 20 – Y 0 – K 60
PURPLE STRIPE*R 102 – G 102 – B 255#6666FFC 60 – M 35 – Y 0 – K 0
YELLOW STRIPE SHADOW*R 255 – G 153 – B 0#FF9900C 0 – M 40 – Y 100 – K 0
YELLOW STRIPE*R 255 – G 204 – B 0#FFCC00C 0 – M 20 – Y 100 – K 0
RED STRIPE SHADOW*R 204 – G 0 – B 0#CC0000C 20 – M 100 – Y 100 – K 0
RED STRIPE*R 255 – G 0 – B 0#FF0000C 0 – M 100 – Y 100 – K 0
T-SHIRT SHADOWR 153 – G 153 – B 153#999999PMS Black 20%C 0 – M 0 – Y 0 – K 20
SHIRT SHADOW*R 0 – G 51 – B 51#003333C 100 – M 0 – Y 30 – K 60
SHORTS*R 133 – G 109 – B 69#856D45C 30 – M 35 – Y 70 – K 10
SHORTS SHADOW*R 77 – G 62 – B 40#4D3E28C 70 – M 80 – Y 100 – K 15
SHORTS ZIPPERR 153 – G 153 – B 153#999999PMS Black 40%C 0 – M 0 – Y 0 – K 40
SOCKSR 204 – G 204 – B 204
Ben / Color
© 1999–2011 BrainPOP. All rights reserved.
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#CCCCCCPMS Black 20%C 0 – M 0 – Y 0 – K 20
SHOE MIDTONER 51 – G 0 – B 0#330000C 70 – M 100 – Y 100 – K 30
SHOE SOLER 26 – G 0 – B 0#1A0000
Ben / Color
When converting from the character’s
original RGB color mode to CMYK, the CMYK
values must be manually changed. This is to
achieve overall consistency of the character’s
appearance, between web and print media.
(The automatic conversion values should
remain for any value without an asterisk.)
*
© 1999–2011 BrainPOP. All rights reserved.
38
OUTLINE / DARK SPOTS*R 51 – G 0 – B 0#330000C 70 – M 100 – Y 100 – K 30
FUR HIGHLIGHT*R 204 – G 102 – B 51#CC6633C 0 – M 40 – Y 60 – K 5
EYES / NOSE / COLLAR OUTLINER 0 – G 0 – B 0#000000PMS BlackC 0 – M 0 – Y 0 – K 100
FUR MIDTONE*R 153 – G 51 – B 0#993300PMS 1675C 20 – M 70 – Y 100 – K 0
NOSE HIGHLIGHT*R 0 – G 102 – B 102#006666C 70 – M 0 – Y 25 – K 25
TONGUE OUTLINE*R 102 – G 0 – B 0#660000C 10 – M 100 – Y 100 – K 30
TONGUE SHADOWR 204 – G 102 – B 102#CC6666C 17 – M 72 – Y 54 – K 2
TONGUE MIDTONER 255 – G 153 – B 153#FF9999C 0 – M 50 – Y 27 – K 0
COLLAR HIGHLIGHT*R 102 – G 153 – B 153#669999C 25 – M 0 – Y 5 – K 20
COLLAR MIDTONE*R 51 – G 102 – B 102#336666C 80 – M 5 – Y 25 – K 25
COLLAR SHADOW*R 0 – G 51 – B 51#003333C 100 – M 0 – Y 30 – K 60
BELLY*R 255 – G 153 – B 102#FF9966C 0 – M 35 – Y 40 – K 0
Fighter / Color
When converting from the character’s
original RGB color mode to CMYK, the CMYK
values must be manually changed. This is to
achieve overall consistency of the character’s
appearance, between web and print media.
(The automatic conversion values should
remain for any value without an asterisk.)
*
© 1999–2011 BrainPOP. All rights reserved.
40
Characters / Relative size
Moby Cassie Rita Bob the Ex-Lab Rat
© 1999–2011 BrainPOP. All rights reserved.
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Characters / Relative size
Moby Ed Nikki Fighter Lucky
25m
100° 110°120°130°140° 150°160°170°
80°
70°
60°
50°
40°
20°
30°
10°
90°
© 1
99
9–2
010
Bra
inP
OP.
All
rig
hts
res
erv
ed
.
© 1999–2011 BrainPOP. All rights reserved.
43
Graphics
If a graphic contains original BrainPOP® content, it should be marked with “© 1999–[current year] BrainPOP. All rights reserved.”
It is at the designer’s discretion to make legal copy as discreet as possible, while still being readable. Generally, legal copy for the web looks best at a size of 8 points, while legal copy for printed material looks best at 4 points. Also, the type may be set at a transparent opacity to appear less obtrusive — especially when appearing over web graphics.
© 1999–2011 BrainPOP. All rights reserved.
44
Graphics / Logos
The following BrainPOP® logos require legal marks:
• BrainPOP logo ®
• BrainPOP Jr. logo ®
• BrainPOP ESL logo ™
• BrainPOP Español logo ®
Each legal mark has been designed as a part of each logo. The marks should never be altered
individually, and should always be scaled proportionally to their respective logos.
© 1999–2011 BrainPOP. All rights reserved.
45
Graphics / Logos
No form of the BrainPOP Educators logo requires a legal mark.
®
© 1999–2011 BrainPOP. All rights reserved.
46
Graphics / Characters / Moby
The character Moby® is a registered trademark of BrainPOP®. Solo images of Moby should appear with the ® symbol in close proximity. However, if Moby is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with “© 1999–[current year] BrainPOP. All rights reserved.”
®
The character Annie is an unregistered trademark of BrainPOP®. Solo images of Annie should appear with the ™ symbol in close proximity. However, if Annie is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with “© 1999–[current year] BrainPOP. All rights reserved.”
™
© 1999–2011 BrainPOP. All rights reserved.
47
Graphics / Characters / Annie
© 1999–2011 BrainPOP. All rights reserved.
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Text
Below are BrainPOP®-related items that require a legal mark when they appear in text:
• BrainPOP ®
• BrainPOP Jr. ®
• BrainPOP Español ™
• BrainPOP ESL ™
• Moby ®
• The more you know, the more you know! ®
URLs containing any of the above names do not require a legal mark.
To maintain visual integrity, it is recommended that legal marks do not appear in any sort of headline or subheading, and only with an item’s first appearance in body copy. (See the example to the right.)
© 1999–2011 BrainPOP. All rights reserved.
50
Stationery / Email signature
When formatting your email signature, please use the company’s standard format below, and adhere to the following guidelines:
-- [Name*] • [Title*] • [Company*][Email address*] • [Twitter username] • [Most relevant BrainPOP URL*] t. XXX.XXX.XXXX • c. XXX.XXX.XXXX • f. XXX.XXX.XXXX 71 West 23rd Street, 17th Floor • New York, NY 10010
[Varying footer message]
-- John Doe • Creative Director • [email protected] • http://www.brainpop.com • t. 212.555.1234 71 West 23rd Street, 17th Floor • New York, NY 10010
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