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THE TEAMThe Braingineers

Eva Lammers Research Executive

Max van Kaathoven Managing Partner / Founder

Roderick Reichenbach Managing Partner / Founder

Eltine van der Veer Research Consultant

Ivo Dijks Account manager

Marion Veth Research Intern

Daan Bolder Managing Partner

Joppe Vos Videoreport Animator

Cliff Vroegop Research Intern

95% OF OUR DECISION MAKING TAKES PLACE IN THE SUBCONSCIOUS MIND

But the insights used for optimzing are gathered with interviews and questionaires on a conscious level and diluted by socially desired responses

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NEUROMARKETING RESEARCHEvidence based insights in subconscious customer experience

EEG Scan brain activity to measure emotions. Unbiased analytics showing frustration, engagement and excitement.

EYETRACKING Tracks focus and attention reference points

HEALTH PATCH Health patches to measure skin conduction, heart rate and perspiration to frame mental stress

PSYCHOLOGICAL ANALYSIS Elucidate findings to describe behaviour from social- and neuro psychological perspective

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OUR SERVICESNeuromarketing insights

NEURO USABILITY Pinpoint unconscious bottlenecks to

improve usability and conversion

CUSTOMER EXPERIENCE What is the emotional experience of

your product, service or location

VIDEO RESEARCH Discover optimisations of video and TV commercials

CONSULTANCY Stay ahead with continuous improvements in customer experience

OUR CLIENTSWith focus on customer experience

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NEURO USABILITY

NEURO USABILITY TESTOptimize conversion and user experience

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PINPOINT BOTTLENECKS Pinpoint subconscious bottlenecks and discover evidence-based optimization opportunities on a emotional level.

EMOTION ANALYTICS Our unique research method uses unbiased data from EEG, eyetracking and psychological analysis to visualize engamement, attention and frustration.

CLEAR INSIGHTSEmotion analytics

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EYETRACKING Eyetracking is a reference of the users’ focus during a test and create content visibility heatmaps

EEG EEG captures brain activity on miliseconds, Combined with eyetracking it is possible to pinpoint affects during the journey

NEURO FEEDBACK After completing the task, participants comment on significant findings from EEG

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PERFORMANCE FLUENCYOptimize frustration points for higher conversion

Homepage Category page Product page Check out

THRESHOLD Accumulated frustration leads to exit

Real time frustration Subconscious frustration per page

Accumulated frustration Frustration build up

10% 20% 40% 15%PAGE EXITS

VIDEO RESEARCH

NEURO VIDEO TESTYour subtitle here

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BRAND ASSOCIATIONS The emotional impact and effect of the video. What brand associations are consolidated in the memory

EDIT INPUT Use emotion analytics for optimizing the video

ALL YOU NEED IS LOVEConsolidatie van merk associaties

BRAND ASSOCIATIONS The emotional impact and effect of the video. What brand associations are consolidated in the memory

EFFECTS OF COMMERCIALS Effect van vooraandigingen, reclames en andere uitingen inzichtelijk maken

EDIT INPUT Use emotion analytics for optimizing the video

EXPERIENCE RESEARCH

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www.braingineers.com email: daan@braingineers.com | +31 (0)6 2605 6150